Discover how to turn every conversation into a meaningful connection. In this episode of The Expo Factor, Lee Ali is joined by keynote speaker and founder of Rob’s 10K Friends, Rob Lawless, to explore the art of authentic connection and what 10,000 conversations can teach us about success in business and at events.

Exhibitors and event professionals will learn how to:

• Build genuine, human-centred connections on the show floor
• Move from transactional networking to meaningful relationship building
• Apply storytelling and curiosity to create lasting engagement
• Balance quality and quantity when meeting new prospects
• Stay open to unexpected opportunities that drive long-term success

Whether you’re exhibiting, networking or leading teams, Rob’s insights reveal why human connection is still the most valuable currency in business today.

Learn how to create deeper, more authentic connections that turn chance encounters into lasting professional relationships.

Find out the key takeaways from the episode by visiting our blog: (add)

#BusinessNetworking #TradeShowSuccess #EventEngagement #HumanConnection #ExhibitorStrategy #TheExpoFactor #EventMarketing #RelationshipBuilding #B2BMarketing #NetworkingTips

Discover how to elevate your event from routine to remarkable. In this episode of The Expo Factor Lee Ali is joined by exhibition strategist John Blaskey to reveal actionable engagement strategies and the secrets of designing purposeful attendee journeys.

Exhibitors and event organisers will learn how to:

• Create meaningful, emotion-driven connections with attendees

• Control the attendee experience using the John's Privileged Access Engagement model

• Move beyond sales to strategic marketing at events

• Design structured, impactful attendee journeys that leave lasting impressions

• Maximize post-event follow-up for measurable results

Whether you’re looking to boost engagement or aiming to deliver more value, John’s insights show that the key to event success is intentionality, human connection and thoughtful strategy.

Turn every interaction into a memorable experience and elevate your next event performance.

Find out the key takeaways from the episode by visitng our blog: Engagement Strategy and The Attendee Journey with John Blaskey

#EventMarketing #EventPresence #ExhibitionSuccess #AttendeeEngagement #ExhibitorStrategy #Eventsindustry #HumanConnection #PrivilegedAccessEngagement #B2BMarketing

Trade shows aren’t just about products or pitches, they’re about people. And people make decisions emotionally, not logically.

In this episode of The Expo Factor, Lee Ali speaks with Dr. Dan Hill, author of Emotionomics and one of the world’s leading experts on emotions in business. Together they explore how exhibitors can read and respond to attendee emotions, avoid common mistakes on the show floor, and create meaningful connections that last beyond the event.

What you’ll learn in this episode:

• Why emotions—not logic—drive attendee decisions

• The 7 universal emotions and how to recognize them

• How to avoid triggering fear and build trust instead

• The “WOW factor” that turns curiosity into connection

• Dan’s 3 rules for trade show success: Surprise, Safety, and Hope

If you want to stop “pitching” and start connecting, this episode is your guide to creating emotional impact on the trade show floor.

Learn more about Dan Hill: sensorylogic.com

#TheExpoFactor #Emotionomics #TradeShowSuccess #HumanConnection #EventMarketing #Business