00:00 Introduction to Coffee Journeys

02:59 Rachel's Coffee Origins and Career Path

06:01 Transitioning to Coffee Trading

08:58 The Impact of Coffee Quality and Sourcing

12:04 Exploring Coffee Preferences and Brewing Methods

15:08 Steve Cuevas and Freelance Coffee Project

18:10 Building Relationships in the Coffee Industry

20:54 Learning and Mentorship in Coffee Roasting

23:49 Coffee Trends and Market Insights

26:47 Show Highlights and Recommendations

29:47 Closing Thoughts and Future Directions

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Takeaways

• Sepia Coffee Project is a black-owned roastery in Detroit.
• Martell Mason transitioned from coffee trading to roasting during the pandemic.
• The coffee market is volatile, but staying focused is key.
• Building relationships in the coffee community is essential.
• Transparency with partners helps navigate market challenges.
• Detroit has a growing coffee market with many opportunities.
• Sourcing diverse coffee blends is important for differentiation.
• Small businesses should prioritize their core offerings.
• Don't panic; take time to understand the market.
• Community engagement is vital for the success of coffee businesses.

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00:00 Welcome to the Coffee Business Lounge

02:55 Introducing The Proper Cap Podcast

04:32 The Vision Behind The Proper Cap

08:26 The Exchange Podcast Journey

12:48 Navigating Challenges in the Coffee Industry

18:32 Teasing Future Episodes and Guests

25:34 The Espresso Experience: Crafting Perfection

28:05 Exploring Coffee Options: Tradition vs. Innovation

31:57 The Podcast Journey: Embracing Imperfection

34:51 Building Relationships: The Heart of the Coffee Industry

40:15 Inspiration and Community: Creating Meaningful Connections

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00:00 Introduction to Coffee Equipment Challenges

02:53 The Pressure of Providing Equipment to Retailers

06:03 Historical Context of Equipment Provisioning

08:49 Negotiating Equipment Deals with Clients

11:59 Structuring Contracts for Equipment Provisioning

15:10 The Importance of Equipment Maintenance

17:46 Navigating Risks in Equipment Financing

20:49 Alternative Strategies for Small Roasters

24:00 Understanding the Cost of Espresso Equipment

26:51 Exploring Distribution and Financing Options

29:59 The Role of Equipment Repair in Business

32:54 Final Thoughts on Equipment Provisioning

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Takeaways

• There are two types of SAS contracts: SASNANS and SAS Replace.
• SASNANS allows roasters to hold coffee while waiting for samples.
• SAS Replace is used to hold a commitment for a type of coffee.
• Traders should be consulted about using SAS contracts effectively.
• SAS contracts help roasters access unique coffee offerings.
• Understanding SAS contracts can lead to better coffee quality.
• Roasters should not abuse SAS contracts to hoard coffee.
• Effective use of SAS contracts can differentiate successful roasters.

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Takeaways

• The Grow Guatemala event emphasizes sustainability and community support.
• OFI plays a crucial role in enhancing local health services.
• Educational initiatives include coffee kindergartens for children.
• The event will feature a farmer panel to discuss interconnectedness in coffee production.
• Sustainability projects are ongoing throughout the year, not just during harvest.
• Local health clinics are supported by Covoya and Funcafe.
• The event will include tastings of local Guatemalan ingredients.
• Participants can expect immersive experiences at the event.
• The importance of social and environmental sustainability in coffee production is highlighted.
• Limited seats remain available for the event.

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• It's essential to have a plan when attending the SCA Expo.
• Prioritize events and meetings to avoid buyer's remorse when you get home.
• Divide and conquer with your team to maximize learning.
• Don't try and tackle the entire exhibit floor in one day.
• Don't rely on chance encounters; plan to meet people.
• Evaluate the purpose of attending each event or party.
• Change your shoes to keep your feet comfortable.

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takeaways

• Blending serves multiple purposes in the coffee industry.
• All coffee can be considered a blend in some form.
• Blending can appeal to a wider audience and create signature flavors.
• Economic factors play a crucial role in coffee blending decisions.
• Quality can be enhanced through thoughtful blending.
• Signature blends can become the cornerstone of a coffee brand.
• The market for coffee is evolving, and blending is a key strategy.
• Blending allows for flexibility in pricing and quality targets.
• Consumer preferences influence the types of blends that succeed.
• The future of coffee blending will require innovation and adaptation.

Chapters

00:00 Introduction to Coffee Blending

01:04 The Purpose of Blending

10:50 Economic Considerations in Blending

20:26 Blending for Quality

35:28 The Future of Coffee Blending

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