The Evolution of DTC with Gary Penn

Digital transformation is not a buzzword - it's an actuality. In this episode, DTC (Direct-to-Consumer) Advisor Gary Penn breaks down the impact technology is having on the evolution of DTC. Hear how to decide what new tech platforms to invest in, the metrics that matter, his P.I.E. business roadmap, learnings from consulting at a variety of companies, and how to keep digital the priority. Connect with Gary at Chameleon.Co and LinkedIn