Resident relationships sit at the heart of a property’s success. In the second session of our three-part series “Improve your resident experience, improve your results”, Entrata’s Head of Strategy & Business Operations Ann Ogami reconnects with author, speaker, and consultant Steve Yastrow to explore how building meaningful resident relationships leads to loyalty, retention, and long-term business success.

New federal AI policies are set to shape how multifamily operators innovate, scale, and serve residents. Kevin Donnelly, Executive Director & Chief Advocacy Officer at RETTC, joins Entrata’s Virginia Love to break down the U.S. AI Action Plan and what it means for multifamily. From regulatory shifts to real-world applications like predictive maintenance, leasing automation, and fraud detection, this discussion dives into both opportunities and risks, helping multifamily leaders stay ahead of the curve.

What is the true economic impact of Entrata’s property management platform? Entrata commissioned Forrester Consulting to conduct a Total Economic Impact™ (TEI) study, using Forrester’s proven methodology to reveal the financial outcomes, risk adjustments, and customer perspectives that highlight Entrata’s impact on efficiency, scalability, and resident experience. Join Entrata President Chase Harrington along with guest speaker, Forrester Consultant Zahra Azzaoui as they walk through the study’s results and methodology.