HYROX has moved from “fitness racing” to a specific, mainstream target for runners and triathletes — and it’s showing up inside the coaching market fast. More endurance coaches are quietly adding HYROX blocks, hybrid memberships, and “run + strength” packages to keep athletes engaged (especially when triathlon feels a long way off).

In this episode, Cam makes the case that endurance coaches should take HYROX seriously — not just as a training format, but as a retention and growth lever for your business.

Because if your athlete leaves your ecosystem for 8–16 weeks to join a gym program or HYROX-specific coach, you risk:

• Losing the relationship
• Splitting training history across systems
• Becoming the “summer triathlon coach” instead of the year-round performance partner

Cam’s take: the coach who can say “Awesome — let’s do it properly and keep your long-term endurance goals intact” is the coach who keeps athletes long-term.

What You’ll Learn

• What HYROX is: 8 × 1 km runs + 8 functional stations (sleds, ergs, carries, lunges, wall balls, and more) in a standardized race format
• Why endurance athletes gravitate toward it: pacing, repeatability, benchmarking, and “engine + strength” demands that feel familiar
• Why continuity matters: owning the HYROX block means you control the transition back to SBR (instead of inheriting a messy handoff)
• The two-way pipeline:

- Endurance athletes doing HYROX as an off-season race target

- HYROX athletes “graduating” into half marathons, marathons, trail, and triathlon — and needing long-term structure (your strength as an endurance coach)

• The business case for coaches:
  1. Retention + Lifetime Value
  2. Differentiation (without trying to out-gym the gyms)
  3. New revenue streams without a full rebrand
  4. A forcing function to upgrade strength coaching
  5. Staying fresh as a coach by learning something new

• HYROX vs CrossFit: why HYROX tends to be more accessible and systemizable for endurance populations (with less technical movement complexity)
• The real challenges + fixes:

- Station competence → education + reps
- Equipment/logistics → gym partnerships + smart substitutions
- Programming conflicts → treat HYROX like a real season with trade-offs
- Brand confusion → position as endurance-first hybrid coaching

Key Takeaway

HYROX isn’t a weird outlier anymore — it’s becoming a mainstream “second sport” for endurance athletes who want something competitive, measurable, and community-driven.

You don’t need to become a full-time HYROX specialist.

But if your athletes are asking about it, you need an answer — and ideally, an offer.

Because the coach who can say “Yes — and we’ll do it properly” is the coach who keeps the relationship, keeps continuity, and builds a business that lasts.

You can read the blog version of this episode over at Training Tilt

Or you can watch the video version on Youtube here

Training Tilt is an all in one coaching and e-commerce platform that helps coaches get better results for the clients and their businesses. You can learn more about Training Tilt here

AI training apps, “smart” plans, and chatbot coaches are everywhere right now.

If you’ve ever wondered:

…you’re not alone.

In this episode/article, we dig into a different angle you probably aren’t hearing:

We unpack why being a business owner is often safer than being an employee in an AI-driven world—and how endurance coaches can use AI as a power tool instead of seeing it as competition.

In this episode, you’ll learn:

• Why quitting coaching to get a “stable job” might actually be more risky
• What AI does really well in endurance sport (and where it completely falls short)
• The parts of coaching AI can’t touch:
  - Human connection and trust
  - Context and judgment in messy real life
  - Community, identity, and belief
• Practical ways to use AI to support your coaching, not replace it
  - Automating repetitive admin and content tasks
  - Enhancing your programs and education
  - Making marketing easier and more consistent
• How to think about your future as a coach in a world where AI is here to stay

If you’ve been quietly asking yourself, “Should I just quit coaching?” this conversation is designed to help you zoom out, see the bigger picture, and make decisions from a place of clarity—not fear.

Takeaways you’ll walk away with:

• A clearer understanding of where AI really fits in endurance coaching
• Confidence in the value you bring that AI can’t replicate
• A few concrete ideas to experiment with over the next 90 days

If you’re an endurance coach feeling the “AI panic,” this one’s for you.

You can read the blog version of this episode over at Training Tilt

Or you can watch the video version on Youtube here

Training Tilt is an all in one coaching and e-commerce platform that helps coaches get better results for the clients and their businesses. You can learn more about Training Tilt here

In this episode, we dig into the real reasons athletes disengage — and the simple systems endurance coaches can use to boost engagement without adding more work. You’ll learn how to create a coaching experience that keeps athletes connected, motivated, and coming back.

We cover:

• Why engagement isn’t about constant communication
• How predictable touchpoints reduce athlete drop-off
• The hidden role community plays in long-term motivation
• Why athletes can’t use your content (and how to fix it)
• The onboarding mistakes that quietly hurt retention
• Simple engagement systems that save time instead of adding admin
• How to support more athletes without burning yourself out

You’ll walk away with:

• A clearer understanding of what truly drives athlete motivation
• Practical frameworks you can apply immediately
• Ways to improve retention without becoming a 24/7 support line
• Tools to scale your coaching impact with less effort

This is your guide to creating smarter, more sustainable athlete engagement — the kind that frees you to coach, not chase.

You can read the blog version of this episode over at Training Tilt

Or you can watch the video version on Youtube here

Training Tilt is an all in one coaching and e-commerce platform that helps coaches get better results for the clients and their businesses. You can learn more about Training Tilt here

AI tools are popping up everywhere in endurance coaching. Most of them promise smart plans, automatic analysis, and dashboards that claim to know everything about fatigue and form.

But here’s the real question: are these tools supporting coaches or replacing them?

In this episode, we break down:

• What today’s AI tools actually offer
• The difference between AI that replaces coaches vs AI that supports them
• Why that difference matters for your coaching business
• How some platforms say they’re built “for coaches” while quietly designing features that cut coaches out
• The kind of AI that helps you save time, stay organised, and stay in control of your coaching decisions
• Why the best AI acts like a second brain, not a second coach

If you want to protect your value as a coach and use AI in a way that strengthens your relationships—not weakens them—this one’s worth a watch, listen or read.

You can read the blog version of this episode over at Training Tilt

Or you can watch the video version on Youtube here

Training Tilt is an all in one coaching and e-commerce platform that helps coaches get better results for the clients and their businesses. You can learn more about Training Tilt here

Sales in a coaching business isn’t about being pushy, it’s about having the guts to put yourself out there and take the hits that come with it. In this episode, I break down what it really feels like to sell your coaching programs, the unsubscribes, the criticism, and all the punches in the face. While they aren’t proof you’re growing, they’re requirements for it.

I share a real-life example from a coach who launched her program and saw her email list rise and fall like a rollercoaster, the raw, honest side of sales most people don’t talk about.

You’ll learn how to handle rejection, why unsubscribes are actually a good thing, and how to keep showing up even when it hurts.

Here’s what to expect when you start really selling:

• Unsubscribes and rejections
• People ignoring your emails
• Moments of self-doubt when your numbers drop
• People replying to complain that you’re selling to them
• People talking behind your back or criticizing you just because you’re marketing — sometimes potential clients, other times your peers or competitors
• The sound of crickets when it feels like no-one is even listening

👉 Listen in if you’re ready to stop avoiding sales and start treating it as the skill that separates a struggling coach from a sustainable business owner.

You can read the blog version of this episode over at Training Tilt

Or you can watch the video version on Youtube here

Training Tilt is an all in one coaching and e-commerce platform that helps coaches get better results for the clients and their businesses. You can learn more about Training Tilt here

After more than a decade building Training Tilt, I’ve started to realize that maybe knowing your weaknesses isn’t what holds you back — it’s your blind spots.

The things you don’t yet know are there can quietly limit your growth as a coach and a business owner.

In this episode, I share some personal reflections on:

✅ How strengths, weaknesses, and blind spots actually work together
✅ What I’ve learned about awareness after 10+ years building Training Tilt
✅ How seeing yourself more clearly can unlock sustainable growth

💬 Whether you’re a coach or a creator, this one’s about self-awareness, curiosity, and learning to grow without trying to be perfect.

You can read the blog version of this episode over at Training Tilt

Or you can watch the video version on Youtube here

Training Tilt is an all in one coaching and e-commerce platform that helps coaches get better results for the clients and their businesses. You can learn more about Training Tilt here

AI is changing the coaching landscape—but not in the way many people think. A few months ago, we explored the AI Coaching Hype Cycle, and now that the dust has settled, it’s time to revisit how coaches can actually use AI in their businesses.

In this episode of Endurance Coaching Business, we dive into two very different approaches:

• AI as a vending machine → quick prompts, generic outputs, shallow results.
• AI as a collaborator → a true assistant coach that amplifies your philosophy, context, and voice.

We’ll cover:

• Why AI coaching platforms still miss the human nuance that athletes need.
• The dangers of relying on generic outputs without your coaching context.
• Practical examples of vending machine vs. collaborator prompts.
• Why coaches who learn to use AI well will thrive, and those who don’t risk being left behind.

The takeaway? AI won’t replace great coaches—but it will expose shallow coaching. The future belongs to those who treat AI as a partner in amplifying their expertise, not a shortcut to replace it.

👉 Coaches, I’d love to hear your experiences with AI—what’s worked, what hasn’t, and how you’re experimenting. Send me a message or comment where you’re listening.

Resources Mentioned:

• The AI Coaching Hype Cycle episode/blog post https://trainingtilt.com/the-ai-coaching-hype-cycle

You can read the blog version of this episode over at Training Tilt

Or you can watch the video version on Youtube here

Training Tilt is an all in one coaching and e-commerce platform that helps coaches get better results for the clients and their businesses. You can learn more about Training Tilt here

🎥 New Coaching Dashboard + Announcement Features | Training Tilt Update

In this quick update, Cam from Training Tilt walks through two powerful new features that help endurance coaches save time and communicate more effectively with their athletes:

✅ Coaching Dashboard – View multiple clients in one place. See upcoming workouts, recent sessions, events, and training plans all in a single, scrollable view.

✅ Announcements – Push short, timely messages directly to your clients' dashboards. Great for weekly plan updates, race reminders, or any key info you want to share.

Whether you're a solo coach or managing a team, these features are designed to make your day-to-day easier and help you stay connected with your athletes.

You can read the blog version of this episode over at Training Tilt

Or you can watch the video version on Youtube here

Training Tilt is an all in one coaching and e-commerce platform that helps coaches get better results for the clients and their businesses. You can learn more about Training Tilt here