Episodios

  • New Year in Marketing: What to Expect in 2026

    New Year in Marketing: What to Expect in 2026
    Dec 31 2025
    In this New Year’s Eve solo episode of The End in Mind, I’m sharing what I see coming next in marketing as we step into 2026 — and why so many old strategies are starting to fall apart.This episode is about the shift away from over-reliance on paid ads and toward organic marketing, trust-based visibility, podcasting, influencer relationships, and human-to-human connection. I talk about how consumer behavior is changing, why people are tired of being sold to, and what businesses need to focus on instead if they want to stay relevant and profitable.I also share practical ways to adapt: from leveraging podcasts and aligned creators, to understanding how AI search and map-based discovery are shaping visibility online.This episode is both a reflection and a forward-looking guide — meant to help you enter the new year with clarity, intention, and a smarter approach to growth.If your old marketing isn’t working anymore, this episode will help you understand why — and what to do next!*Loved this episode?*Share it with a fellow business owner or creator who’s rethinking their marketing for the new year, and leave a review on your favorite podcast platform. Your support helps The End in Mind reach more listeners who want to grow with intention! Learn more about your ad choices. Visit megaphone.fm/adchoices
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    16 m
  • Christmas Special: Reflection, Growth & Becoming

    Christmas Special: Reflection, Growth & Becoming
    Dec 24 2025
    In this Christmas Eve solo episode of The End in Mind, I’m slowing down to reflect on the year behind us — the growth, the challenges, and the quiet evolution that shaped who I’m becoming.This year brought major milestones in my business, deeper clarity around my values, and powerful personal shifts as I step into a new season of life. It also brought difficult moments that reminded me what truly matters — family, presence, and perspective.This episode is an invitation to pause, acknowledge how far you’ve come, and honor both the wins and the hard moments. Growth doesn’t always look loud — sometimes it looks like alignment, peace, and letting go.Thank you for being here, for listening, and for growing alongside me through this podcast.Wishing you a peaceful holiday season, a reflective end to the year, and an expansive new beginning ahead!*Loved this episode?*Take a moment today to reflect — write down what this year taught you, how you’ve grown, and what you’re ready to leave behind.If this episode resonated, share it with someone who’s also navigating change, or DM me on Instagram (@meraki_media_management) to tell me what this year meant to you. Learn more about your ad choices. Visit megaphone.fm/adchoices
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    13 m
  • Protecting Your Peace, Equity & Energy in Business with Elle George

    Protecting Your Peace, Equity & Energy in Business with Elle George
    Dec 17 2025
    In this episode of The End in Mind, Caitlin sits down with Elle George, a multi–7-figure entrepreneur, founder, and author who rebuilt her businesses after surviving toxic partnerships, hostile takeovers, and millions in legal battles.Elle shares what most founders never talk about: how quickly misaligned partnerships can destroy trust, finances, and peace — and how to protect yourself before you sign the wrong deal.This conversation explores what it really means to scale with integrity, why urgency is one of the biggest red flags in business, and how to align values before ambition. Elle introduces her Deal Readiness Framework, designed to help entrepreneurs slow down, ask better questions, and document decisions so growth doesn’t come at the cost of burnout or regret.If you’re navigating partnerships, investors, or major business decisions — this episode will help you lead with clarity, confidence, and discernment.Connect with Elle:- Instagram: https://www.instagram.com/the.elle.george/- Website & Book: https://www.beforeyoushakehands.com*Loved this episode?*Share it with a fellow founder, leave a review, or DM Caitlin on Instagram @meraki_media_management with your biggest takeaway! Learn more about your ad choices. Visit megaphone.fm/adchoices
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    32 m
  • Scaling with Clarity | Maritza Davila

    Scaling with Clarity | Maritza Davila
    Dec 10 2025
    In this week’s episode of The End in Mind, I’m joined by Maritza Davila — a business growth strategist known for helping 6–7 figure business owners eliminate inefficiencies, strengthen their leadership, and create the systems required for predictable, sustainable growth.Maritza brings more than a decade of experience across operations, team development, and business scaling. She’s supported industry-leading companies nationwide, earned recognition in top publications and podcasts, and developed her proprietary G.R.O.W. methodology to help owners get out of survival mode and into strategic leadership.In our conversation, we dive into:- Why entrepreneurs often outgrow traditional workplaces — and how that sparks their first leap into business- What actually creates clarity when you feel scattered, overwhelmed, or “too in the weeds”- The shift from doer to leader — and why so many business owners get stuck there- How to build a team you trust, set clear expectations, and stop managing chaos- How often to repeat expectations (hint: studies show 7–12 times!) and why repetition is a leadership skill- Why systems and predictable processes protect your client experience — and your sanity- Why your team’s performance is always tied back to your clarity as a CEO- What it looks like to scale to $700K–$5M without burning out — and why tracking your goals weekly doubles your success rateMaritza’s blend of honesty, strategy, and practicality makes this episode a must-listen for anyone ready to step into true leadership and grow their business with intention — not hustle.Connect with Maritza:- Website: www.opt360.co- LinkedIn: https://www.linkedin.com/in/maritzadavila/- Instagram: https://www.instagram.com/_maritzadavila/*Loved this episode?*Share it with a fellow entrepreneur who’s ready to scale or DM me on Instagram (@meraki_media_management) with your biggest takeaway. Your reviews and shares help The End in Mind reach even more entrepreneurs who are ready to grow with clarity and intention! Learn more about your ad choices. Visit megaphone.fm/adchoices
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    43 m
  • Healing Your Relationship with Food & Reclaiming Your Power with Marla Mervis-Hartmann

    Healing Your Relationship with Food & Reclaiming Your Power with Marla Mervis-Hartmann
    Dec 3 2025
    In this deeply meaningful episode of The End in Mind, I’m joined by Marla Mervis-Hartmann — bestselling author of Be-Friend Yourself, TEDx speaker, Reiki Master, and the creator of Love Your Body Love Yourself.Marla is known for her compassionate and intuitive approach to healing emotional eating, body shame, and the deeper wounds that keep so many people stuck in cycles of control, restriction, obsession, or disconnection. Her work goes far beyond food — it’s about coming home to yourself.Together, we explore:- What emotional eating really is (and what it’s not)- How food can become a coping mechanism for grounding, avoiding, or bypassing deeper emotions- The difference between “dieting” and true nourishment- How spiritual connection plays a role in healing body image- Why so many high-achieving entrepreneurs get stuck in loops of “overthinking, overworking, and overeating”- How childhood environments shape our relationship with food and our bodies- Why getting into your body (not just your mind) is essential for healing- How to rebuild trust with food, your body, and yourself- Practical tools for moving through overwhelm without abandoning yourself- What to do when healing uncovers a “void” or identity gap — and how to fill it with self-love rather than old patternsThis conversation is filled with wisdom, grounded spirituality, and gentle reminders that we don’t heal through force — we heal through safety, compassion, and connection.Connect with Marla & Explore Her Work:- Her Book: Be-Friend Yourself: https://www.loveyourbodyloveyourself.com/book- Free Gift — Breaking the Cycle of Emotional Eating: https://goloveyourbodyloveyourself.com/emotionaleating- Website: www.LoveYourBodyLoveYourself.com- TEDx Talk: The Secret Ingredient of Feeling Good in Your Body: https://youtu.be/nEVjlT9B6dU?si=0--OdXuS_qTEi1X9- YouTube: https://www.youtube.com/marlamervis- Instagram: https://www.instagram.com/loveyourbodyloveyourselfalways- Facebook: https://www.facebook.com/loveyourbodyloveyourselfhttps://www.facebook.com/marla.mervis*Loved this episode?*Send me a DM on Instagram @meraki_media_management — I’d love to hear your reflections, your story, or what resonated most. Sharing these episodes or leaving a review helps this community grow and reach more people who need these conversations. Thank you for being here! Learn more about your ad choices. Visit megaphone.fm/adchoices
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    32 m
  • Unspoken Marketing Secrets: Energy & Data (And How to Use Them)

    Unspoken Marketing Secrets: Energy & Data (And How to Use Them)
    Nov 26 2025
    In this final part of my 4-episode Cozy Earth–sponsored solo series, we’re diving into one of the most overlooked — yet most important — parts of business growth: your energy.This episode goes deep into what really happens behind the scenes when you’re building a business. Not the strategy. Not the content pillars. But the emotional and energetic experience that every entrepreneur faces.I talk about:- Why entrepreneurship is one of the most intense personal-development journeys you’ll ever go through- How nervous system dysregulation shows up as “scarcity” and sabotages your results- Why you sometimes repel clients without realizing it- The role of tapping, Reiki, journaling, and grounding practices- How to make strategic decisions only when your energy is regulated- The difference between toxic positivity and energetic awareness- How to acknowledge shifting markets without spiraling into fear- Why emotional regulation is a business skill- How to stay grounded, intuitive, and confident — especially when everything feels overwhelmingThis is the episode I wish I had when I started my business. Because no one talks about this part enough — and it matters more than we think.Cozy Earth generously sponsored this 4-part solo series, and let me tell you… recording wrapped in their bamboo pajamas and sleeping on their sheets has been a nervous-system game-changer.*Black Friday came early:- Use code 'MERAKI' to save 40% sitewide at cozyearth.com- 100-Night Sleep Trial & 10-Year WarrantyPerfect for gifting (or keeping for yourself)!*Loved this episode?*DM me on Instagram @meraki_media_management and tell me your biggest takeaway — or let me know what part you related to the most. Your messages help me shape future episodes, and I love hearing from you.And if you want to support the show, share the episode or leave a quick review. It helps more entrepreneurs find conversations like this! Learn more about your ad choices. Visit megaphone.fm/adchoices
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    25 m
  • Unspoken Marketing Secrets: Marketing 101

    Unspoken Marketing Secrets: Marketing 101
    Nov 19 2025
    In this next Cozy Earth-sponsored episode of The End in Mind, I dive deep into one of the most overlooked parts of business growth — the energy and consistency behind your marketing and lead generation.I share how social media still works (even with 100 followers), why most businesses fail when they cut marketing first, and how to keep your pipeline full through genuine connection and consistent action.From daily lead generation practices to balancing multiple marketing channels, I give a behind-the-scenes look at how Meraki builds long-term growth through strategy, storytelling, and energy alignment.If you’ve been wondering how to reignite your marketing, this episode will help you see that success isn’t about doing more — it’s about showing up with the right energy and data-driven focus.*Special Offer from Cozy Earth: Black Friday came early!- Use code ‘MERAKI’ to save 40% sitewide!- Try Cozy Earth risk-free with their 100-Night Sleep Trial and 10-Year WarrantyPerfect for gifting (or keeping for yourself)!*Loved this episode?*DM me on Instagram @meraki_media_management to share your biggest takeaway or ask your marketing questions. Don’t forget to tag your Cozy Earth favorites if you order — Bailey already approves! Learn more about your ad choices. Visit megaphone.fm/adchoices
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    19 m
  • Unspoken Marketing Secrets: Influencer Marketing

    Unspoken Marketing Secrets: Influencer Marketing
    Nov 12 2025
    We’re back with another Cozy Earth x The End in Mind episode! In this week’s solo, I’m diving into one of my favorite (and most misunderstood) topics: influencer marketing.After years of working with brands and creators through my agency, Meraki Media Management, I’ve learned that the secret to influencer marketing isn’t about follower count — it’s about relationships, alignment, and collaboration.I’m sharing:- What to do when you don’t have a big budget for influencers- How to build authentic relationships that lead to long-term partnerships- Why collaboration always works better than transaction- And how to protect yourself (and your brand) with clear communication and contractsWhether you’re a business owner ready to collaborate with creators or a marketer building your next campaign, this episode will give you a real behind-the-scenes look at how influencer marketing works, and how to make it feel aligned.*Special Offer from Cozy Earth: Black Friday came early!- Use code ‘MERAKI’ to save 40% sitewide!- Try Cozy Earth risk-free with their 100-Night Sleep Trial and 10-Year WarrantyBecause comfort fuels creativity — and these are the softest sheets and pajamas ever!cozyearth.com | Code: MERAKI*Loved this episode?*DM me on Instagram @meraki_media_management to share your biggest takeaway or your Cozy Earth favorites, and tag me when you order — I want to see what you picked! Learn more about your ad choices. Visit megaphone.fm/adchoices
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    24 m