In this episode, our guest Emil Stighäll, head of employer branding at Grant Thornton Sweden, together with our host Claes Peyron, share insights on the importance of authenticity in employer branding. Together, they discuss how content and culture should genuinely reflect the organization, based on insights from employer branding specialists.

They also emphasize the importance of measuring quality of hire, as it directly impacts the firm's business performance and profitability. With recommendations of focusing on data and measurement, aligning HR goals with business KPIs, and maintaining authenticity and real connections with students through a balanced approach of physical events and social media presence.

What are the key takeaways and lesson learned for being authentic in your Employer Branding efforts?

Tune in to this episode to gain insights on authentic employer branding with Universum and Grant Thornton!

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Join Maya Tsankova, Global Employer Branding & Digital Communications Lead at Coca-Cola HBC, and our host, Claes Peyron, Managing Director Nordics, UK&I at Universum, as they delve into the art of attracting Generation Z talent.

Maya candidly shares Coca-Cola HBC's journey in launching an international leadership trainee program in 2023, aimed at bringing in high-potential Gen Z talents. Through this discussion, she highlights the challenges faced, lessons learned, and the success achieved.

In a competitive market for Gen Z talent, it's crucial to find unique ways to stand out. Maya gives us three key tips for employers to make their Employer Brand truly stand out and resonate with Generation Z job seekers.

Tune in to this honest and insightful episode!

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In this episode Mika Sallinen, Country Manager Finland at Universum, together with our host Claes Peyron – Managing Director for Nordics & UK at Universum, discuss the Talent Outlook 2024.

The annual talent survey by Universum discovers top challenges and trends Employer Branding and talent acquisition experts should be aware of in 2024.

Mika and Claes explore the latest predictions in hiring and talent market dynamics, covering topics such as the evolving talent landscape, the importance of reassessing work-life balance, and the role of Generative AI in talent acquisition strategies.

Tune in to gain insights and prepare for the shifting demands of the talent market in 2024.

Hosted on Acast. See acast.com/privacy for more information.