The Empathy Edge: Enhancing Sales Through Emotional Intelligence

On this episode of Love Your Sales, Eva, a business growth strategist, discusses her journey of merging her strong business background with her passion for creative and sustainable practices in the leather industry. She emphasizes the importance of emotional intelligence, empathy, and authenticity in fostering long-term business growth and aligning personal values with business strategies. Eva talks about the challenges and importance of consistency and discipline for creatives transitioning to business roles. She also highlights the need for entrepreneurs to define their own success and build meaningful connections beyond monetary gains. Contact Eva - Email - [e-mail] Website - www.theworldinleather.com LinkedIn - https://www.linkedin.com/in/evabarbarabongard/ Special Thank you to our Sponsors – Genhead – www.genhead.com and Accelerategrowth45 and the AG45 Soul Aligned Strategy Podcast – www.accelerategrowth45.com Robb Conlon – Intro and outro – Westport Studio - https://www.westportstudiosllc.com/ The Brave Ones – Instrumental Version Song by Jan Sanejko - https://artlist.io/royalty-free-music/song/the-brave-ones/119489 Ready to grow your business? Schedule a call with us today - https://api.leadconnectorhq.com/widget/bookings/discoverysalesleighann Channel Subscribe link - https://www.youtube.com/channel/UC-O7W9DzaRv4waodQKCprIg?sub_confirmation=1 #sales #businessdevelopment #entrepreneur #entrepreneurship #selling #relashionships #customerexperience #podcast #loveyoursales #lastingrelashionships #salescareers #salesmanager #salesdevelopment #traininganddevelopment #leadershipdevelopment #salespodcast #salestraining Leighann Lovely: Welcome to another episode of Love Your Sales. I am joined by Eva, Barbara Bonard. Eva is a business growth strategist who helps entrepreneurs and leaders boost sales through emotional intelligence and purpose-driven strategies. She's passionate about showing how empathy and authentic connections not only build trust, but also drive sustainable long-term business growth. What she does through her coaching programs and workshop. [00:02:00] Like from heart to impact Building meaningful businesses is help entrepreneurs align their personal value with their business strategies, whether it's integrating sustainable practices, fostering empathy in leadership, or supporting emotional health in the workplace. Her goal is to help people build businesses that thrive from the inside out. I absolutely love that Eva. So you are, um, not only, you know, a obviously a, a coach, um, a, a consultant. You also are a business owner yourself with, um, you know, a, a creative business, correct? Yes. Eva Barbara: Yeah, yeah. I created a tool and, uh, it comes as a result of my 25 years of experience in the leather industry. So I created the brand and I went for the, just the creative side of, uh. Something to life, physical product. [00:03:00] Leighann Lovely: That's awesome. So welcome to the show, and I'm really excited about this conversation because you and I were just having, you know, before we hit the record button, we were talking about, um, you know, the difference between a creative versus a, a real true salesperson. And so I, I kind of wanna revive this conversation that we were having. Because there are certain traits that a salesperson has to have and certain traits that a creative has, and I'd love to talk about the differences in those two things, um, that you've experienced and. How each one of those, you know, leans into those and, you know, finds their, their true passion and purpose, but how each one of those different things can hinder them when they try to cross lanes. Eva Barbara: So, thank you. Thank you for, thank you for the.[00:04:00] To chair. So my, the, my story comes in with, uh, I created twi. I come with a very strong background in business development, business, uh, international negotiations and all that. So, but I had a 25 years of experience in the industry on the leather industry, and I saw also. That's where my passion comes for sustainability because there was this, this, uh, movement against the leather that, that, that was happening because of the animals and all that. And, uh, we, people were losing focus of what? It's leather and it's just a recycle. I mean, it's, uh, using the byproduct of the food industry. So that's where my sustainability enters. And, and I'm just going a little bit on, on the steps that I, that why I am so passionate about all these. And, um, so I enter in the sustainable, uh, sustainable practices, uh, just, uh, as the leather industry has been doing it together with a, the issue is that you [00:05:00] gotta have a good communication. To approach that. So, um, as I was create, as I was doing that, I wanted to create something unique, and that's where I enter into the creative part of, uh, uh, eh, and I wanted to create something different, not just a simple letter. I...