The Email Strategy Most Subscription Brands Get Backwards

Most email agencies spread out your subscriber onboarding emails to avoid "over-sending." I think that's backwards. In this episode, I break down the email and SMS strategy that actually drives retention for subscription brands.

What we cover:
• Why you should send more emails in the first few days, not fewer
• The onboarding window most brands completely waste
• How to turn your billing reminder into a retention tool
• Why SMS reduces churn instead of causing it
• The campaign paradox: skipping billing reminders but blasting daily promos
• Building subscriber-specific offers and campaign strategies

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