In this episode of The Edge Effect, host Caroline Crawford interviews Jacqueline Green, founder of Behind the Design. They discuss Jacqueline's journey from corporate marketing to becoming an entrepreneur in the design industry. Topics include overcoming burnout, the importance of mindset, and building robust systems and processes for business success. Jacqueline shares valuable insights into ethical marketing practices, the necessity of asking the right questions when hiring marketing professionals, and the significance of having a multifaceted marketing strategy. The episode also delves into the misconceptions around marketing channels like email and social media and outlines the core pillars of Jacqueline’s masterclass, Hobby to Profitability.

Key Takeaways:

• 5:19 - Mindset and Overcoming Entrepreneurial Hurdles

• 8:27 - The Importance of Visibility in Business

• 14:18 - Marketing Strategies and Misconceptions

• 27:51 - Setting Clear Strategies and Expectations

• 29:21 - The Role of Gut Instinct in Business

• 37:58 - Core Principles for Building a Strong Brand

• 42:30 - Recognizing When to Reevaluate Your Business

• 47:23 - Introduction to the Hobby to Profitability Masterclass

More from Jaqueline:

• To learn more about Behind the Design, visit: www.behindthedesignco.com

• To connect on Facebook: https://www.facebook.com/behindthedesignco

• To connect on Instagram: https://www.instagram.com/behindthedesignco/

• To connect with Behind the Design on LinkedIn: https://www.linkedin.com/company/behind-the-design/

• To connect with Jaqueline on LinkedIn: https://www.linkedin.com/in/jacquelinereed/

• To connect on YouTube: https://www.youtube.com/@BehindtheDesignCo

Other Helpful Resources:

BONUS! Listen to this episode of The Edge Effect for more tips on developing an effective marketing strategy.

Helpful Resources:

• Not sure what to do next with your marketing? Book a free clarity workshop: https://cultiveight.as.me/workshop

• Free Resource: Download 3 Steps to Cultivate Your Competitive Edge

• Have topics you want covered? Are there certain marketing challenges you're struggling to navigate? Send us your questions! Please email podcast@cultiveightcommunications.com

• Follow Caroline on LinkedIn: https://www.linkedin.com/in/ccrawford22/

• Learn more about Cultiveight Communications: www.cultiveightcommunications.com

Hosted by Ausha. See ausha.co/privacy-policy for more information.

In this episode of The Edge Effect, host Caroline Crawford sits down with Katie Lantukh, the founder of Murphy Marketing, to delve into the nuances of copywriting and its pivotal role in building brand trust. Katie shares her journey from aspiring writer to marketing expert, emphasizing the importance of storytelling, simplicity, and context in effective copywriting. The conversation also explores practical strategies for businesses, particularly those in technical fields, to enhance their messaging and connect with the right audience. Tune in to discover the core principles of copy that converts and actionable tips on refining your brand's narrative.

Key Takeaways:

• 2:27 - The Creative Process in Marketing

• 5:19 - Guiding Businesses in Marketing

• 9:52 - The Importance of Trust in Marketing

• 16:21 - Understanding Copywriting

• 22:08 - Effective Copywriting Strategies

• 35:24 - Core Principles of Good Copy

More from Katie:

• To learn more about Murphy Marketing visit: https://murphy.marketing

• To connect with Katie on LinkedIn: https://www.linkedin.com/in/katielantukh/

Other Helpful Resources:

BONUS! Listen to this episode of The Edge Effect for more tips on developing an effective marketing strategy.

Helpful Resources:

• Not sure what to do next with your marketing? Book a free clarity workshop: https://cultiveight.as.me/workshop

• Free Resource: Download 3 Steps to Cultivate Your Competitive Edge

• Have topics you want covered? Are there certain marketing challenges you're struggling to navigate? Send us your questions! Please email podcast@cultiveightcommunications.com

• Follow Caroline on LinkedIn: https://www.linkedin.com/in/ccrawford22/

• Learn more about Cultiveight Communications: www.cultiveightcommunications.com
  

Hosted by Ausha. See ausha.co/privacy-policy for more information.

In this episode of The Edge Effect, host Caroline Crawford engages with Sydney Ryker, a renowned entrepreneur, transformational speaker, and business leader behind multiple eight-figure global sales organizations. They explore the transformative journey of entrepreneurship, the importance of blending personal authenticity with business strategies, and how understanding oneself can significantly impact marketing efforts. Sydney shares her unique experiences, from starting out in network marketing to becoming a public speaker and mentor, emphasizing the power of conviction, spirituality, and overcoming self-doubt. Tune in to gain valuable insights on aligning your true self with your business vision.

Key Takeaways:

• 02:31 Building a Global Sales Organization

• 04:28 Incorporating Spirituality into Business

• 09:45 Handling Objections and Building Stronger Connections

• 16:30 Understanding Clients and Effective Marketing

• 19:40 The Struggle with Self-Belief

• 23:54 Practical Steps to Cultivate Self-Belief

• 34:39 The Importance of Self-Discovery

More from Sydney:

• To learn more about Sydney visit: sydneyryker.com

• To connect with Sydney on LinkedIn: https://www.linkedin.com/in/sydneyryker/

• To connect with Sydney on Instagram: https://www.instagram.com/sydney_ryker/

• To connect with Sydney on YouTube: https://www.youtube.com/@SydneyRyker

• To connect with Syndey on TikTok: https://www.tiktok.com/@sydneyryker

Other Helpful Resources:

BONUS! Listen to this episode of The Edge Effect for more tips on developing an effective marketing strategy.

Helpful Resources:

• Not sure what to do next with your marketing? Book a free clarity workshop: https://cultiveight.as.me/workshop

• Free Resource: Download 3 Steps to Cultivate Your Competitive Edge

• Have topics you want covered? Are there certain marketing challenges you're struggling to navigate? Send us your questions! Please email podcast@cultiveightcommunications.com

• Follow Caroline on LinkedIn: https://www.linkedin.com/in/ccrawford22/

• Learn more about Cultiveight Communications: www.cultiveightcommunications.com

Hosted by Ausha. See ausha.co/privacy-policy for more information.

In this episode of The Edge Effect, host Caroline Crawford delves into the power of integrating human stories with business success. Caroline is joined by Alane Boyd, co-founder of Workday Ninja, and an expert in operations and growth strategy. They discuss how Alane transformed her business by leveraging AI and automation, and scaling her social media and reputation management agency into a streamlined operation. She shares insights on automating social media content, managing client reviews and efficiently using project management systems to enhance team productivity. Tune in to uncover how to improve your business operations and grow your social media presence effectively.

Key Takeaways:

• 3:47 - Innovative Strategies for Social Media and Reviews

• 16:49 - The Birth of Workday Ninja

• 26:53 - Choosing the Right Project Management System

• 29:10 - The Importance of Process Mapping

• 36:00 - Training and Adoption of New Systems

• 38:17 - Leveraging AI for Efficiency

• 40:58 - Automating Social Media Management

More from Alane:

• To learn more about Workday Ninja visit: workdayninja.com

• To connect with Alane on LinkedIn: https://www.linkedin.com/in/alaneboyd/

• To connect with Workday Ninja on LinkedIn: https://www.linkedin.com/company/workday-ninja/

• To connect with Alane on Instagram: https://www.instagram.com/the_hurricanealane/

• Ton connect with Workday Ninja on Instagram: https://www.instagram.com/workdayninja

Other Helpful Resources:

BONUS! Listen to this episode of The Edge Effect for more tips on developing an effective marketing strategy.

Helpful Resources:

• Not sure what to do next with your marketing? Book a free clarity workshop: https://cultiveight.as.me/workshop

• Free Resource: Download 3 Steps to Cultivate Your Competitive Edge

• Have topics you want covered? Are there certain marketing challenges you're struggling to navigate? Send us your questions! Please email podcast@cultiveightcommunications.com

• Follow Caroline on LinkedIn: https://www.linkedin.com/in/ccrawford22/

• Learn more about Cultiveight Communications: www.cultiveightcommunications.com

Hosted by Ausha. See ausha.co/privacy-policy for more information.

In this episode of The Edge Effect, host Caroline Crawford sits down with Pat Taggart, founder and chief creative of Skyblue Creative, delve into Pat's unique journey from aspiring sports broadcaster to video production entrepreneur. They discuss the evolution of video content, the importance of unscripted, authentic storytelling, and practical tips for businesses considering video production. Pat shares insights on how to make individuals comfortable on camera, the value of establishing a personal connection, and why understanding your unique story is vital. He also offers practical advice on starting video content with minimal resources and emphasizes the significance of blending creation with strategic marketing.

Key Takeaways:

• 02:34 - Challenges and Breakthroughs in Video Production

• 04:18 - The Art of Authentic Storytelling

• 06:50 - Creating Engaging and Genuine Content

• 16:11 - The Power of Unscripted Conversations

• 21:29 - The Importance of Authenticity in Marketing

• 29:43 - Determining Video Content Outcomes

• 45:37 - The Importance of Storytelling in Video Content

More from Pat:

• To learn more about Sky Blue Creative visit: Skybluecreative.com

Other Helpful Resources:

• Get a 90 Day Marketing Strategy & Action Plan in 90 Minutes. Click here to book a Marketing Momentum Session. Use code THEEDGEEFFECT for 10% off.

• Free Resource: Download 3 Steps to Cultivate Your Competitive Edge

• Have topics you want covered? Are there certain marketing challenges you're struggling to navigate? Send us your questions! Please email podcast@cultiveightcommunications.com

• Follow Caroline on LinkedIn: https://www.linkedin.com/in/ccrawford22/

• Learn more about Cultiveight Communications: www.cultiveightcommunications.com

Hosted by Ausha. See ausha.co/privacy-policy for more information.

In this week's episode of The Edge Effect, host Caroline Crawford speaks with transformational coach and podcast host, Liz Svatek, about her journey from various career paths to finding her true passion in empowering women entrepreneurs. Liz shares insights on overcoming fears, embracing authenticity, and the importance of self-care in business. This is an incredible episode for all career-driven women finding their own way forward.

EXCLUSIVE INVITE: Join Liz's Workshop SOUL BLAZER September 9th-14 - Live on Zoom. Sign up here: https://www.lizsvatek.com/soulblazer

Key Takeaways

• Embracing failure as a learning opportunity (06:21-06:31)

• The role of fear and the need for a flexible nervous system in your career (10:04-10:55)

• Separating personal worth from business success (15:05-15:55)

• Shifting your mindset and approach to marketing (20:55-21:55)

• Infusing passion and authenticity into marketing efforts (34:28-35:42)

More from Liz:

• Follow Liz on Instagram: https://www.instagram.com/liz.svatek/

• Follow Liz on Linkedin: https://www.linkedin.com/in/liz-svatek-73b6185/

• Join Liz's Private FB community: https://www.facebook.com/groups/6799129066773640/

Other Helpful Resources:

• Get a 90 Day Marketing Strategy & Action Plan in 90 Minutes: https://www.cultiveightcommunications.com/offers/mvEEcqWL/checkout

• Free Resource: Download 3 Steps to Cultivate Your Competitive Edge

• Have topics you want covered? Are there certain marketing challenges you're struggling to navigate? Send us your questions! Please email podcast@cultiveightcommunications.com

• Follow Caroline on LinkedIn: https://www.linkedin.com/in/ccrawford22/

• Learn more about Cultiveight Communications: www.cultiveightcommunications.com

Hosted by Ausha. See ausha.co/privacy-policy for more information.

In this episode, host Caroline Crawford of The Edge Effect interviews Kim Jursa of Kim Jursa Brand Strategy, diving deep into the realm of brand strategy and development. Kim shares her career journey, from marketing at Fortune 500 companies to consulting for high-growth tech firms. They discuss, in detail, the difference in marketing approaches between tech startups and established corporations, the importance of brand differentiation, internal alignment, and understanding customer insights. They also explore the evolving role of CEOs in personal and company branding. This episode is packed with insights for business owners looking to refine their brand strategies for sustainable growth.

Key Takeaways

• 01:26 - Kim's Career Journey: From Fortune 500 to Brand Consultant

• 03:52 - Differences in Marketing: High Growth Tech vs. Fortune 500

• 06:11 - Defining Brand Strategy and Opportunity

• 09:34 - The Importance of Customer Insights

• 18:40 - Brand Archetypes: Connecting with Human Stories

• 21:32 - Investing in Brand Strategy for Business Success

• 26:10 - Understanding Brand Archetypes

• 28:49 - Customer Validation and Values

• 35:36 - Balancing Personal and Company Brands

• 42:24 - Recognizing the Need for Brand Strategy

More from Kim:

• Follow Kim on LinkedIn: https://www.linkedin.com/in/kimjursa/

• To learn more about Kim Jursa Brand Strategy visit: www.kimjursa.com
  

Other Helpful Resources:

• Get a 90 Day Marketing Strategy & Action Plan in 90 Minutes. Click here to book a Marketing Momentum Session. Use code THEEDGEEFFECT for 10% off.

• Free Resource: Download 3 Steps to Cultivate Your Competitive Edge

• Have topics you want covered? Are there certain marketing challenges you're struggling to navigate? Send us your questions! Please email podcast@cultiveightcommunications.com

• Follow Caroline on LinkedIn: https://www.linkedin.com/in/ccrawford22/

• Learn more about Cultiveight Communications: www.cultiveightcommunications.com

Hosted by Ausha. See ausha.co/privacy-policy for more information.

In this episode of The Edge Effect, host Caroline Crawford welcomes public relations expert Ellie Malone to discuss the crucial role of PR in business success. Ellie shares her journey from traditional agency work to founding Stories by PR, a consultancy that helps brands globally. They cover how startups can leverage PR, the importance of third-party validation, and the strategic considerations for effective storytelling. Tune in to gain insights on integrating PR into your business, enhancing brand visibility, and navigating the complexities of global communications.

Key Takeaways:

• 00:46 - Meet Ellie Malone: PR Expert

• 01:16 - Ellie's Journey into PR

• 03:58 - Global PR Insights

• 08:56 - Crafting Effective PR Strategies

• 16:55 - The Value of Earned Media

• 26:46 - When to Invest in PR

• 43:26 - Advice for Startups and New Businesses

• 46:42 - Conclusion and Final Thoughts

More from Ellie:

• Follow StoriesBy PR: www.instagram.com/storiesbypr
  

• To learn more about StoriesBy PR visit www.storiesbypr.com

Other Helpful Resources:

• Get a 90 Day Marketing Strategy & Action Plan in 90 Minutes. Click here to book a Marketing Momentum Session. Use code THEEDGEEFFECT for 10% off.
  

• Free Resource: Download 3 Steps to Cultivate Your Competitive Edge
  

• Have topics you want covered? Are there certain marketing challenges you're struggling to navigate? Send us your questions! Please email podcast@cultiveightcommunications.com
  

• Follow Caroline on LinkedIn: https://www.linkedin.com/in/ccrawford22/
  

• Learn more about Cultiveight Communications: www.cultiveightcommunications.com

Hosted by Ausha. See ausha.co/privacy-policy for more information.