The Drum Podcast Podcast Por The Drum arte de portada

The Drum Podcast

The Drum Podcast

De: The Drum
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A weekly podcast exploring creativity in marketing, advertising, media, and the ever-changing world of brand building.

Hosted on Acast. See acast.com/privacy for more information.

The Drum Economía Marketing Marketing y Ventas
Episodios
  • Inside Reddit's sales pitch to advertisers

    Inside Reddit's sales pitch to advertisers
    Apr 16 2026
    On The Drum Podcast, we hear a lot from the brands who buy ad space and the agencies they work with, but we rarely hear from the people doing the selling - especially at the social platforms that take a greater share of the ad pie every day. And no platform is growing faster than Reddit, which has built a multi-billion dollar ad platform in just a few years since its post-pandemic IPO. So: What's the pitch to advertisers, and what's working? Hannah Walker talks us through it all.

    Hosted on Acast. See acast.com/privacy for more information.
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    42 m
  • How are marketers warming up for the 2026 summer of sport?

    How are marketers warming up for the 2026 summer of sport?
    Apr 9 2026
    We dive into how sport is being rapidly reshaped in the attention economy, from fast-format football and entertainment-led fight nights to reinvented tournaments that blur the lines between sport and show business. You'll hear from guest host Richard Draycott and a panel of sports marketing experts: Lucy Bairner of Collaborate Global, Alistair Gammell of Threepipe Reply, and Christian Harrall-Baker of Two Circles.

    Hosted on Acast. See acast.com/privacy for more information.
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    29 m
  • What does a chief science officer do at a creative agency?

    What does a chief science officer do at a creative agency?
    Apr 2 2026
    Tom Knapman is a PhD-qualified biochemist. Last year, he was working for Sciex, whose campaign on proteomics (don't worry, we'll explain that in the episode) was a perhaps unlikely winner of a Grand Prix gong at The Drum Awards last year. This year he's jumped ship into a perhaps almost-unique role: chief science officer at a creative agency. He tells The Drum why he thinks boom times are coming for science comms.

    Hosted on Acast. See acast.com/privacy for more information.
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    33 m
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