👉 Ready to start your own online store? Start here: https://dropshipunlocked.com/online-event?el=podcast-149-ads-strategy

🗣 In this episode, Lewis Smith and James Eardley reveal the exact ad strategy they’ve used to generate over £7 million in high-ticket ecommerce sales.

They break down their Google Performance Max and Search Ads strategy, how to set up profitable campaigns from scratch, and the common pitfalls to avoid when you're just getting started with paid ads.

👉 Prefer to watch this on YouTube? Check it out here ➡️ https://youtu.be/Dy7dEbAKvEU

Topics Discussed:
★ Why Google Ads beats Meta and TikTok for high-ticket ecommerce
★ How Performance Max works and why it’s so powerful
★ The exact two-campaign setup that generated £7M+ in sales
★ Retargeting strategies using Meta, TikTok, and Google
★ Why intent-driven traffic leads to better conversions
★ The funnel structure that maximises ROI
★ Common mistakes beginners make with Google Ads
★ How to track conversions correctly using Simprosys
★ Why patience and simplicity are key when starting with paid ads
★ Minimum budget needed to start seeing results

Links and Resources Mentioned:
📘 Pick up a copy of Lewis’ book: https://dropshipunlocked.com/book
🛒 Get Shopify for £1 a month for 3 months: https://dropshipunlocked.com/shopify
📞 Get a free trial with a professional phone line: https://dropshipunlocked.com/circle
🎯 Join our step-by-step program: https://dropshipunlocked.com/online-event?el=podcast-149-ads-strategy

Key Takeaways:
★ Start simple: One Performance Max campaign is all you need to begin collecting data and making profitable sales.
★ Google is king for high-ticket intent: Catching buyers when they’re actively searching leads to better ROAS than interruptive platforms.
★ Retargeting = profits: Use dynamic retargeting to mop up sales from visitors who didn’t buy the first time.
★ Patience pays off: Don’t tinker too early. Let Google learn and optimise with real conversion data.
★ Tracking matters: Set up tracking correctly from the start or you’ll be flying blind. Use Simprosys for accurate conversion data.

FOLLOW:
Instagram: https://www.instagram.com/dropshipunlocked/
Twitter: https://twitter.com/DropshipUnlockd
LinkedIn: https://uk.linkedin.com/company/dropship-unlocked
YouTube: https://www.youtube.com/c/dropshipunlockedlewissmith
Website: https://www.dropshipunlocked.com/

🎧 Thank you for listening to the Dropship Unlocked Podcast! If you found value in this episode, please consider leaving a review—it helps more people discover the show and join our growing community.

★★★ Dropship Unlocked – Lewis Smith ★★★
🌍 Want to create location, time, and financial freedom?
🎓 Watch Our Free Training ➽ https://dropshipunlocked.com/free?el=podcast-149-ads-strategy

👉 Ready to start your own online store? Start here: https://dropshipunlocked.com/online-event?el=podcast-148-truth-about-dropshipping

🗣 In this episode, Lewis Smith and James Eardley dive into what it really takes to build a successful e-commerce business today and how it's very different from a few years ago.

They’ll help you cut through the noise, avoid the common mistakes, and give you a clear roadmap for getting started the right way. Whether you’ve already dabbled in dropshipping or are just getting started, this episode will give you the clarity and confidence to move forward.

👉 Prefer to watch this on YouTube? Check it out here ➡️ https://youtu.be/-8_Hp2OxuQE

Topics Discussed:
★ Why relying solely on SEO to get traffic won't work when you're just starting out
★ The power of high-ticket products and strong profit margins to fund ads and grow fast
★ The HomeTurf Advantage model and how it sets you up for long-term success
★ How to validate a niche using data, not gut feeling
★ Why supplier relationships are the foundation of your business
★ The truth about startup budgets—and why you don’t need £50k to launch
★ How Lewis and James both built their businesses from modest investments
★ The exact steps to take if you’re starting an e-commerce business today
★ What to say to suppliers if they’re hesitant about working with online retailers

Links and Resources Mentioned:
Pick up a copy of Lewis’ book: https://dropshipunlocked.com/book
Get Shopify for £1 a month for 3 months: https://dropshipunlocked.com/shopify
Get a free trial with a professional phone line: https://dropshipunlocked.com/circle

Key Takeaways:
★ You need a system—not just tactics—to succeed in e-commerce today.
★ Ads are essential for early momentum, but you need the margins to support them.
★ High-ticket products give you the breathing room to make mistakes and still profit.
★ Choosing the right niche based on data, not emotion, is what sets winners apart.
★ A good supplier relationship is more valuable than any viral ad or fancy product.
★ The fastest way to succeed? Start where others finished—use a proven system and skip the trial-and-error phase.
★ You don’t need investors. You need clarity, guidance, and action.

FOLLOW:
Instagram: https://www.instagram.com/dropshipunlocked/
Twitter: https://twitter.com/DropshipUnlockd
LinkedIn: https://uk.linkedin.com/company/dropship-unlocked
YouTube: https://www.youtube.com/c/dropshipunlockedlewissmith
Website: https://www.dropshipunlocked.com/

Thank you for listening to the Dropship Unlocked Podcast!
Don’t forget to subscribe and leave a review on your favourite podcast platform. If you found this episode helpful, share it with someone you think would benefit too!

★★★ Dropship Unlocked - Lewis Smith ★★★
🌏 Want to create location, time, and financial freedom? Watch Our Free Training ➽ https://dropshipunlocked.com/free?el=podcast-148-truth-about-dropshipping

👉 Ready to start your own online store? Start here: https://dropshipunlocked.com/online-event?el=podcast-147-our-dropshipping-approach

🗣 In this episode, Lewis Smith and James Eardley reveal the exact approach behind their £7M+ in e-commerce sales—and why it’s completely different from what most people think dropshipping is.

Forget slow delivery times, overseas suppliers, and Facebook ad guesswork. This episode breaks down the real secrets to building a high-profit, low-risk online store using the HomeTurf Advantage model taught inside Dropship Unlocked.

👉 Prefer to watch this on YouTube? Check it out here ➡️ https://youtu.be/QWLPlLoOeJQ

🧠 Topics Discussed:
★ Why most people get dropshipping completely wrong—and what actually works in 2025
★ How the HomeTurf Advantage model helps you build a 6–7 figure business without holding stock
★ The 3 key ingredients to our successful ecommerce model:
✓ Domestic suppliers for fast, local delivery
✓ High-ticket products for bigger profits
✓ Zero upfront stock—stay cash-flow positive from day one
★ How this model compares to Amazon FBA and traditional low-ticket dropshipping
★ Why you don’t need prior experience to get started (and how James went from zero to successful store owner)
★ What makes Dropship Unlocked’s training and mentorship different from everything else online
★ The power of real community: in-person meetups, collaboration calls, and lifelong connections

📚 Links and Resources Mentioned:
📘 Pick up a copy of Lewis’ book: https://dropshipunlocked.com/book
🛒 Get Shopify for £1 a month for 3 months: https://dropshipunlocked.com/shopify
📞 Try a professional phone line free: https://dropshipunlocked.com/circle

✅ Key Takeaways:
★ You don’t need to hold stock or invest thousands upfront to build a profitable online store.
★ Selling high-ticket products from local suppliers is the fastest path to scalable, sustainable income.
★ The right training and community support can make the difference between struggling for months and launching confidently.
★ This business model is about building freedom, not stress. A few quality sales can replace your monthly income.

📱 FOLLOW US:
Instagram: https://www.instagram.com/dropshipunlocked/
Twitter: https://twitter.com/DropshipUnlockd
LinkedIn: https://uk.linkedin.com/company/dropship-unlocked
YouTube: https://www.youtube.com/c/dropshipunlockedlewissmith
Website: https://www.dropshipunlocked.com/

Thanks for tuning in to the Dropship Unlocked Podcast!
If you enjoyed this episode, please subscribe and leave a review on your favourite podcast platform—it really helps us reach more aspiring entrepreneurs like you.

★★★ Dropship Unlocked – Lewis Smith ★★★
🌍 Want to create location, time, and financial freedom? Watch our free training now ➽ https://dropshipunlocked.com/free?el=podcast-147-our-dropshipping-approach