Built to last.
That’s not just a slogan — it’s a strategy.

In an industry driven by short-term survival, the cannabis space often feels like a rollercoaster. Financial pressures and market volatility push companies to chase quarters instead of building moats.

But what if you could play the long game?
What if you could invest in domain knowledge, develop key expertise, and build durable competitive advantages across the supply chain?

Organigram is doing exactly that.

With financial backing from British American Tobacco (BAT), Organigram is executing a strategy rooted in sustainability — not hype. It’s a deliberate, disciplined approach designed to capitalize on where the industry is going, not just where it is today.

This week on The Dime, we sit down with Paolo De Luca, CSO of Organigram, to explore:

• BAT collaborative product development
• M&A strategy — and what they’re eyeing next
• Competitive advantage: where Organigram is building across cannabis verticals

Chapters

00:00 Introduction to Organigram and Paolo De Luca

02:03 Organigram's Business Model and Market Position

05:13 International Expansion and EUGMP Certification

10:12 Navigating Market Dynamics and Data Challenges

15:05 Learning from the US Cannabis Market

18:11 Future Prospects and Strategic Focus Areas

24:04 Integration of Acquisitions and Operational Synergies

28:10 Integrating Expertise for Operational Efficiency

30:16 Navigating the Relationship with BAT

33:27 Leveraging Competitive Advantages in Cannabis

39:12 Exploring AI in Cannabis Operations

41:47 Innovations in Seed-Based Cultivation

44:55 Cross-Industry Insights for Cannabis Efficiency

50:01 The Path to a Stable Cannabis Market

52:38 Lessons from Financial History

53:38 Defining Long-Term Competitive Advantages

Summary

In this episode, Bryan Fields and Kellan Finney interview Paolo De Luca, Chief Strategy Officer of Organigram, discussing the company's strategic approach to building a sustainable cannabis business. They explore Organigram's market position, international expansion efforts, the importance of EUGMP certification, and the challenges of data transparency in the cannabis industry. Paolo shares insights on the rise of cannabis beverages, the significance of M&A strategies, and the innovative shift towards seed-based cultivation. The conversation also touches on the collaboration with BAT and the potential role of AI in cannabis operations, concluding with thoughts on the future of the cannabis market and the importance of long-term competitive advantages.

Guest Links:

• https://www.linkedin.com/in/paolo-deluca/
• https://www.organigram.ca/
• https://x.com/Organigram_Inc
• https://www.linkedin.com/company/organigram/

Our Links

Bryan Fields on Twitter

Kellan Finney on Twitter

The Dime on Twitter

Newton Insights gives cannabis operators real-time visibility into extraction—track runs, reduce waste, and optimize in real time.

At Eighth Revolution (8th Rev), we provide services from capital to cannabinoid and everything in between in the cannabinoid industry.

The Dime is a top 5% most shared global podcast

The Dime is a top 10 Cannabis Podcast

The Dime has a New Website. Shhhh its not finished.

Sign up for our playbook here:

🎥 YouTube: The Dime

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https://www.newton-insights.com/

What if buying cannabis felt more like a Michelin-star dining experience than a traditional retail transaction?

Where the staff doesn’t just sell—they guide, educate, and tailor every recommendation to how you want to feel.

No guessing. Just clarity, confidence, and trust—rooted in science-backed evidence.

That’s the vision behind Ethos Cannabis.

When customers are willing to drive past other dispensaries for a meticulous, hospitality-driven, science-based experience, it’s not just working—it’s spreading. Organically. Word of mouth.

This week, we sit down with Gibran Washington, CEO of Ethos, to discuss:

• How Ethos is fusing science, medicine, and retail
• What sets their buying experience apart: intentional, educational, personalized
• How a university partnership is grounding the model in real clinical research

Chapters

00:00 Introduction to Gibran Washington and Ethos Cannabis

02:54 Gibran's Journey with Cannabis

06:08 Research Partnerships and Medical Focus

08:48 Understanding Cannabinoids and Pain Management

11:59 Education and Consumer Experience

15:13 Product Development and Strain Selection

17:54 Challenges in Cannabis Testing and Quality Control

24:18 Understanding Cannabis Quality and Standards

26:35 The Importance of Customer Experience in Cannabis Retail

29:15 Navigating Different Cannabis Markets

30:32 The Supply Chain: From Cultivation to Retail

34:28 Integrating Restaurant Industry Practices into Cannabis

37:36 Political Dynamics and the Future of Cannabis Legislation

43:17 Expanding Footprint: Future Markets and Opportunities

47:10 The Pennsylvania Medical Marijuana Education Summit

Summary

In this episode, Gibran Washington, CEO of Ethos Cannabis, shares his journey in the cannabis industry, discussing the importance of research, education, and quality control in cannabis products. He emphasizes the need for a balanced approach to cannabinoids, the significance of customer experience in dispensaries, and the future of cannabis legislation, particularly in Pennsylvania. Gibran also highlights the role of data and science in shaping the cannabis narrative and the challenges faced by the industry.

Guest Links:

• https://www.youtube.com/@EthosCannabis
• https://www.instagram.com/ethos.usa/
• https://ethoscannabis.com/
• https://www.linkedin.com/company/ethos-dispensary/
• https://www.linkedin.com/in/gibran-washington-25056482/

Our Links

Bryan Fields on Twitter

Kellan Finney on Twitter

The Dime on Twitter

At Eighth Revolution (8th Rev), we provide services from capital to cannabinoid and everything in between in the cannabinoid industry.

8th Revolution Cannabinoid Playbook is an Industry-leading report covering the entire cannabis supply chain

The Dime is a top 5% most shared global podcast

The Dime is a top 10 Cannabis Podcast

The Dime has a New Website. Shhhh its not finished.

Sign up for our playbook here:

🎥 YouTube: The Dime

📸 Instagram: The Dime

https://www.newton-insights.com/

AI is reshaping every corner of commerce — and in cannabis, where the pace is chaotic and change can be difficult, thoughtful integration is even harder.

We’re in the middle of a digital transformation as profound as the rise of the internet. In a space where “speed and size” used to win, the new game is endurance. Because to finish first, you have to finish.

Balancing AI rollouts, sunsetting products with sunk costs, and staying mission-aligned while pushing innovation forward — that’s the razor-thin line companies like Jane walk every day.

This week, we sit down again with Socrates Rosenfeld, CEO of Jane Technologies, to explore:

• The real process behind AI rollouts at Jane
• Why “radical transparency” is Jane’s most important product
• What retailers can expect from Jane Premium’s early launch

Chapters

00:00 Introduction and Industry Reflections

01:08 The Evolution of Jane and Resource Prioritization

04:27 Partnerships and Alignment in the Cannabis Industry

07:05 Balancing Innovation and Customer Readiness

09:58 The Importance of the 'Why' in Technology Adoption

12:50 Navigating Change Management in Cannabis

23:16 Leveraging AI for Business Growth

29:56 Understanding AI's Impact on Business

32:04 Navigating Challenges in AI Implementation

35:59 The Importance of Transparency in Business

36:45 Fostering a Culture of Innovation

40:33 The Need for Proactive Technology Adoption

42:17 Introducing Premium E-commerce Solutions

49:52 Engaging with Jane's New Offerings

AI Summary:

Summary

In this episode, Bryan Fields and Kellan Finney welcome Socrates Rosenfeld back to discuss the evolution of Jane, a leading digital provider in the cannabis industry. They reflect on past predictions, the importance of aligning with visionary partners, and the balance between innovation and customer readiness. Socrates shares insights on the shift from a growth-at-all-costs mentality to a focus on endurance and sustainability. The conversation also delves into the role of AI in enhancing customer experiences and the upcoming launch of Jane's premium e-commerce platform.

Guest Links:

• https://www.linkedin.com/in/socratesrosenfeld/
• https://www.iheartjane.com/overview
• https://www.instagram.com/_iheartjane/
• https://www.linkedin.com/company/jane-technologies-inc/

Our Links

Bryan Fields on Twitter

Kellan Finney on Twitter

The Dime on Twitter

At Eighth Revolution (8th Rev), we provide services from capital to cannabinoid and everything in between in the cannabinoid industry.

8th Revolution Cannabinoid Playbook is an Industry-leading report covering the entire cannabis supply chain

The Dime is a top 5% most shared global podcast

The Dime is a top 10 Cannabis Podcast

The Dime has a New Website. Shhhh its not finished.

Sign up for our playbook here:

🎥 YouTube: The Dime

📸 Instagram: The Dime

https://www.newton-insights.com/