Episode 39:

Midlife Badass: Building a Business That’s Bold, Connected, and Completely Automated

Featuring: The Midlife Badass

From Dream to Digital: How This Midlife Badass Built Her Business with Systems, Strategy & Sisterhood

In this powerful episode of The Digital Shift™, Jessica Green sits down with one of the most inspiring entrepreneurs inside the Self Made Hub—The Midlife Badass—a coach, creative, and community builder who’s proving that midlife isn’t the end…it’s the beginning.

🔥 From her first funnel to a fully automated business built on Self Made Hub, this conversation is packed with practical takeaways, strategic gems, and empowering moments. You'll hear how she went from scattered ideas to a crystal-clear brand and a fully functioning business—complete with her own membership, custom app, and a growing movement of women joining her in the second half of life.

Whether you’re building from scratch, feeling overwhelmed by tech, or wondering if it’s too late to go all in—this episode is your reminder that you’re right on time.

🧠 What You’ll Learn:

• The exact systems she built inside the Hub to launch and scale
• How the Digital Shift Accelerator gave her clarity, structure, and momentum
• Why she created the Midlife Secret Society and how it’s bringing women together through automation, community, and sisterhood
• The tools she’s using (funnels, waitlists, nurture sequences, and a full-blown app!)
• Advice for women in their 40s, 50s, and beyond who are finally ready to bet on themselves
• How to build something bold—even if tech has scared you before

💬 Favorite Quote:

“You’re not too late. You’re right on time—and with the right system and support, you can build anything.”

🔗 Ready to Build Your Own Midlife Movement?
www.midlife-badass.com

Join us at our upcoming FREE 3-Day Virtual Summit
✨ Brand It. Automate It. Sell It.™
📅 September 9th, 2025
We'll show you how to:

• Craft your personal brand
• Stack and price your offers
• Build a system that sells for you using smart tech and AI tools

👉 Register now at www.self-made.biz/summit

Try the Self Made Hub for free! Start aligning your business with your vision using our all-in-one platform. Get access today at www.self-made.biz/thehub

Looking to accelerate your tech journey and start learning how to infuse tech into your business to scale in this next year? You can join our next 90 Day accelerator here: www.self-made.biz/accelerator

Not ready to go all in yet, but would like to join our Digital Shift Studio- get in depth training from The Tech Savvy Mentors on creating your brand, offers, products, services, coaching programs, digital assets and more? Join here: www.self-made.biz/digital-shift-studio

Follow us for more!
Jessica Green @iamjessgreen
Natasha Roberson @yourautomationmentor

Before you sprint into another year of systems, funnels, and scaling—it’s time to pause, reflect, and pull back the curtain.

In this transparent, tell-it-like-it-is episode of The Digital Shift™, Jessica Green and Natasha Roberson get real about what 2025 actually looked like behind the scenes at Self Made.

From joining a paid-ads mastermind and sharpening their sales game inside Sales Girl Bootcamp, to hosting three virtual summits, building their marketplace, and prepping for their first live event—nothing is off limits.

Jess and Nat break down the good, the bad, and the ugly: what worked, what didn’t, and how they’re turning the ship back toward the original Self Made vision—empowering female entrepreneurs to master automation, mentorship, and simplicity.

It’s an honest Plan → Do → Review conversation packed with real stories, business pivots, and lessons learned the hard way (plus a few bloopers you’ll definitely relate to).

🧠 Key Topics Covered

✅ The Big Shifts of 2025 — From build mode to refine mode
✅ What Self Made was built for (and how they found their way back)
✅ 3 Virtual Summits, The Podcast, Workshops, and Wins
✅ Paid Ads Mastery + Sales Girl Bootcamp lessons
✅ The biggest losses, agency burnout, and bloopers they can now laugh about
✅ The Plan → Do → Review: What they’ll Keep, Start, and Stop in 2026
✅ Why “boring makes billions”—and simplicity always scales faster

Try the Self Made Hub for free! Start aligning your business with your vision using our all-in-one platform. Get access today at www.self-made.biz/thehub

Looking to accelerate your tech journey and start learning how to infuse tech into your business to scale in this next year? You can join our next 90 Day accelerator here: www.self-made.biz/accelerator

Not ready to go all in yet, but would like to join our Digital Shift Studio- get in depth training from The Tech Savvy Mentors on creating your brand, offers, products, services, coaching programs, digital assets and more? Join here: www.self-made.biz/digital-shift-studio

Follow us for more!
Jessica Green @iamjessgreen
Natasha Roberson @yourautomationmentor

You can’t Google your way to success—and you definitely can’t scale by doing it all alone.

In this episode of The Digital Shift™, Jessica Green breaks down the real equation behind exponential growth: Mentorship + Machine = Momentum.

Jessica shares how proximity to the right mentors collapses years of trial and error into months of traction, how to spot the difference between genuine mentorship and marketing hype, and why every entrepreneur needs a “board of growth” built around strategy, systems, mindset, and accountability.

She also unpacks the four mentors every entrepreneur needs, how to identify the wrong ones, and how combining mentorship with automation creates the perfect balance of clarity and consistency needed to scale faster.

If you’re ready to stop figuring it out alone and start growing with guided strategy and proven systems, this episode is your roadmap.

Key Topics Covered

✅ Why you can’t Google your way to growth
✅ How to spot a real mentor vs. a marketer
✅ The 4 mentors every entrepreneur needs (and the ones to avoid)
✅ Why mentorship without systems = chaos, and systems without mentorship = overwhelm
✅ How to find the right mentor for your next level
✅ The Self Made equation: Mentorship + Machine = Momentum

Ready to experience what real mentorship + machine looks like?
Join us for the next 90-Day Shift or meet us live at The Digital Shift LIVE in Atlanta this January.

We’ll help you build the systems, offers, and automations that create unstoppable momentum—with the mentors who’ve already done it.

✨ Learn more at www.self-made.biz/atlanta

Try the Self Made Hub for free! Start aligning your business with your vision using our all-in-one platform. Get access today at www.self-made.biz/thehub

Looking to accelerate your tech journey and start learning how to infuse tech into your business to scale in this next year? You can join our next 90 Day accelerator here: www.self-made.biz/accelerator

Not ready to go all in yet, but would like to join our Digital Shift Studio- get in depth training from The Tech Savvy Mentors on creating your brand, offers, products, services, coaching programs, digital assets and more? Join here: www.self-made.biz/digital-shift-studio

Follow us for more!
Jessica Green @iamjessgreen
Natasha Roberson @yourautomationmentor