The Digital Domino Disaster
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The Digital Domino Disaster
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Narrado por:
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Jenny Bristow and Senior Digital Producer Suzie Schmitt of Hedy & Hopp discuss the pervasive, yet often misunderstood, risks of tech dependencies for healthcare marketers. They explain what happens when single points of failure like AWS and Cloudflare experience outages, examine the instability of the internet's open-source foundation, and explain why these issues uniquely impact healthcare organizations. Learn actionable steps to create, document, and execute a disaster plan to mitigate operational and compliance risks.
Episode notes:
Understanding Tech Dependency Risks: How the internet's "Jenga tower" of dependencies creates massive ripple effects from a single break
Cloud Monopolies and Backup Strategy: The risk of relying on three major cloud providers (AWS, Azure, GCP) and the need to have your website backup on a separate infrastructure from your production environment
The Open-Source Developer Issue: The unsustainability of large enterprises depending on unpaid, volunteer open-source developers
Cloudflare Explained: How this intermediary service facilitates a secure and faster internet, and what happens when it fails
The Responsibility of Covered Entities: The HIPAA breach notification clock starts when an outage occurs, so it’s important to clearly document the timeline of events
Creating a Disaster Plan and Crisis Communication Strategy: The necessity of defining roles and establishing a communication plan for an inevitable failure
Documenting Dependencies: Steps to list and track all dependencies so that you can quickly assess if an outage impacts your website
Marketing's Role in Security: Why outage communication falls to the marketing team and the need for close alignment with IT on the disaster plan
Connect with Jenny:
Email: jenny@hedyandhopp.com
LinkedIn: https://www.linkedin.com/in/jennybristow/
Connect with Suzie:
Email: suzie.schmitt@hedyandhopp.com
LinkedIn: https://www.linkedin.com/in/suzie-schmitt/
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