The Developer Playbook: Justin Goodin on Building $33M Projects in 3 Years

This week, Saul sits down with Justin Goodin, founder of Goodin Development, to break down the real mechanics behind ground-up multifamily development in today’s market.

From starting as a multifamily underwriter to building $33M Class A mixed-use projects across Indiana, Justin shares why he transitioned out of value-add, how he structures public-private partnerships, and what it actually takes to get a deal from land to exit in under three years.

Key takeaways:

• Why development can be less competitive than value-add
• How to calculate developer spread and yield on cost
• The role TIF incentives play in making deals pencil
• Real timelines from land acquisition to stabilization
• How Justin structures development fees and contingency

Connect with Justin: https://goodindevelopment.com/invest-with-us/

If you’re an operator thinking about scaling into development—or wondering whether ground-up makes sense in 2026—this episode gives you a practical, math-driven look at what it really takes.