On today’s episode, Dr. Mark Costes is joined by Darren Shaw, founder of Whitespark and one of the most trusted voices in local SEO. Darren breaks down exactly how dentists can dominate local search results—not just on Google, but also on emerging platforms like ChatGPT. He explains the three overlooked pillars of local SEO: optimizing your Google Business Profile, having a smart and consistent review strategy, and building citations that boost your online presence.

Darren shares practical tips on everything from uploading weekly photos and selecting the right categories, to responding to reviews and leveraging “best of” lists for AI visibility. He also explains how dentists can hold marketing teams or agencies accountable using real, measurable metrics. Whether you're doing it yourself or outsourcing, this episode is packed with next-level strategies to attract more patients through smarter online visibility.

Be sure to check out the full episode from the Dentalpreneur Podcast!

EPISODE RESOURCES

• https://whitespark.ca
• https://www.truedentalsuccess.com
• Dental Success Network
• Subscribe to The Dentalpreneur Podcast

On today’s episode, Dr. Mark Costes catches up with longtime friend and repeat guest JJ Ditkofsky, founder of WeCare, live from the Thrive Live event in Las Vegas. JJ dives deep into one of the most critical yet often misunderstood components of running a successful dental practice: real estate. From lease negotiations and expansions to practice startups and real estate purchases, JJ shares insights into how to avoid getting boxed into limiting contracts and make the smartest real estate decisions possible.

They discuss the common pitfalls of signing inflexible leases, how to unlock hidden opportunities with current landlords, and why not all real estate is worth buying—despite the allure of ownership. Plus, the duo teases a high-impact event coming to New York City this fall for dentists interested in starting or expanding their practices the right way.

Be sure to check out the full episode from the Dentalpreneur Podcast!

EPISODE RESOURCES

• https://www.drwecare.com
• https://www.truedentalsuccess.com
• Dental Success Network
• Subscribe to The Dentalpreneur Podcast

On today’s episode, Dr. Mark Costes sits down live from the Thrive Live exhibition hall in Las Vegas with Dr. John Meis, founder of The Team Training Institute and a true pioneer in dental group growth and leadership. He shares his journey from a rough start as a fourth-generation dentist to leading the expansion of over 120 dental practices.

With a deep focus on operational clarity, team leadership, and retention over acquisition, Dr. Meis dives into the philosophies that power sustainable success in both single and multi-location dental practices. The conversation also explores the shifting landscape of hygiene, the rise of mid-level providers, and the practical uses of AI in radiology, phone systems, and beyond. This high-level discussion is a must for any dentist looking to grow with integrity, strategy, and heart.

Be sure to check out the full episode from the Dentalpreneur Podcast!

EPISODE RESOURCES

• https://theteamtraininginstitute.com
• https://www.truedentalsuccess.com
• Dental Success Network
• Subscribe to The Dentalpreneur Podcast

On today’s episode, Dr. Mark Costes is joined by Dr. Kristin Yont, a Calgary-based dentist with a remarkable journey from clinical practice to becoming a leader in mind-body medicine. Kristin shares how her personal experience with emotional stress and burnout led her to explore yoga, mindfulness, and ultimately the SMART program—an eight-week stress management and resiliency training course developed by Harvard’s Benson Henry Institute.

Kristin opens up about how stress manifests physically, how to break the cycle of negative self-talk, and the importance of building emotional awareness and community within dentistry. From resilience to compassion fatigue, this conversation dives deep into the science and strategy behind sustainable well-being for dental professionals.

Be sure to check out the full episode from the Dentalpreneur Podcast!

EPISODE RESOURCES

• https://mindbodyteacher.com
• https://www.truedentalsuccess.com
• Dental Success Network
• Subscribe to The Dentalpreneur Podcast

On today’s episode, Dr. Mark Costes sits down with Jonathan Moffat, founder of Aligned Advisors, live from the Thrive Live conference in Las Vegas. With a background in scaling dental practices and advising dentists across the country, Jonathan shares his approach to turning overwhelmed dental professionals into confident business owners with a clear financial plan.

He breaks down the concept of a family office—traditionally reserved for ultra-high-net-worth individuals—and how he’s made it accessible to dentists through a flat-fee model that includes 200 annual checkpoints, customized financial flowcharts, and a collaborative team of dental-specific experts. Whether you're looking to scale, sell, or simply get your financial life in order, this episode is packed with game-changing strategies for dentists at any stage of their journey.

Be sure to check out the full episode from the Dentalpreneur Podcast!

EPISODE RESOURCES

• https://alignedadvisors.com
• https://www.truedentalsuccess.com
• Dental Success Network
• Subscribe to The Dentalpreneur Podcast

On today’s episode, Dr. Mark Costes catches up with the dynamic Dr. Kristine Adland live from Thrive Live in Las Vegas. A tech-savvy dentist known for pushing the limits of CAD/CAM dentistry, Kristine shares how she grew a three-chair startup into a 10-operatory powerhouse and built a team of diverse partners to align with her multi-passionate life.

But it’s not just about dentistry—Kristine is also building a boutique winery and wine cave in Napa Valley with fellow dentist Dr. Justin Moody, while simultaneously pursuing a law degree with a focus on contract law. From aesthetic same-day crowns to custom cabernet blends, Dr. Adland talks about what it takes to stand out in both competitive industries, the parallels between dentistry and winemaking, and her ultimate vision for creating unique CE and wine experiences in California wine country.

Be sure to check out the full episode from the Dentalpreneur Podcast!

EPISODE RESOURCES

• https://www.aadlanddental.com
• https://www.truedentalsuccess.com
• Dental Success Network
• Subscribe to The Dentalpreneur Podcast

In today’s Part 2 episode, Morgan Hamon returns for Part 2 of his conversation with Dr. Mark Costes, diving headfirst into the intricate realities of selling a dental practice. From decoding EBITDA and enterprise value manipulation by private equity-backed DSOs to the critical role of quality of earnings reports and add-backs, Morgan unpacks what dentists need to know before entering any transaction. They explore the benefits and tax pitfalls of owning versus leasing commercial real estate, the real story behind cost segregation studies, and how depreciation recapture can sting if you're not prepared.

Morgan also shares eye-opening advice on selling timing, managing post-sale windfalls, and the limited tax mitigation options available to W-2 dentists. Plus, they wrap up with some lighthearted stories and unforgettable insights from Morgan’s days landing F-18s on aircraft carriers.

EPISODE RESOURCES

• https://www.eisneramper.com
• https://www.truedentalsuccess.com
• Dental Success Network
• Subscribe to The Dentalpreneur Podcast

In today’s Part 1 episode, Dr. Mark Costes welcomes Morgan Hamon, a former Navy F-18 pilot turned CPA, who now dedicates his expertise to helping dental practice owners achieve financial clarity and profitability. Morgan shares his unique journey from landing on aircraft carriers to launching a specialized accounting firm with his father—one that eventually joined EisnerAmper.

Morgan dives deep into the common financial blind spots of dentists, the vital importance of understanding profit margins, and how to identify whether revenue shortfalls or bloated expenses are holding a practice back. Plus, he explains why variable cost control and staff efficiency are critical, and how tax mitigation strategies like S-Corp elections and proper expense categorization can drive long-term success.

EPISODE RESOURCES

• https://www.eisneramper.com
• https://www.truedentalsuccess.com
• Dental Success Network
• Subscribe to The Dentalpreneur Podcast