In this eye-opening episode, we sit down with Dr. Elliot Justin, a Harvard-trained physician, ER veteran, and founder of FirmTech — the company behind the Tech Ring, a groundbreaking wearable that turns your erection into a vital health signal.

We talk about why erectile dysfunction is misunderstood, how erections are linked to cardiovascular health, and what 70,000+ data points are revealing about the future of men’s health. This conversation spans medicine, sextech, personal performance, and the importance of taking your health — and pleasure — into your own hands.

• Dr. Justin’s journey from ER doctor to startup founder
• Why most ED treatments are solving the wrong problem
• The real reason your erection fades with age (it’s not what you think)
• How the Tech Ring collects and interprets data overnight
• Why sexual health should be tracked like blood pressure
• The importance of wearables in preventative medicine
• FirmTech’s research with Mount Sinai, Baylor, UCSD, and more
• What women’s clitoral health has to do with the next frontier of this tech
• Why pleasure and science don’t have to be separate

• FDA-registered Class II medical device
• FSA/HSA eligible
• 7 published research papers, 15+ ongoing clinical studies
• 2023 CES/Showstopper Health Innovation Runner-Up
• 2023 XBIZ Most Innovative Sex Toy of the Year

Get 15% off the Tech Ring with code DEARTECH at myfirmtech.com

Show Notes:

Too many companies launch with the belief that a great product will naturally attract customers. The truth? Without the right messaging and strategy, even the strongest ideas struggle to gain traction.

In this episode, Shubho sits down with Angelo Ponzi, a seasoned brand strategist and fractional CMO, to unpack what actually drives marketing success in early-stage and growth-stage businesses. From misunderstood branding efforts to tactical misfires, Angelo shares lessons from decades of helping companies clarify their message and build smarter go-to-market strategies.

This conversation goes deep into the challenges that founders and leadership teams face when they’re scaling — and why strategy should never be an afterthought.

What You’ll Learn:

• Why “build it and they will come” rarely works
• The difference between branding, identity, and positioning
• When it’s time to bring in a fractional CMO
• How to align your marketing and sales efforts for real growth
• Mistakes startups make when they try to scale too fast
• Red flags Angelo watches for before taking on a client
• The marketing blind spots that derail M&A readiness
• Lessons for anyone thinking about going fractional

Guest: Angelo Ponzi

Angelo Ponzi is a fractional CMO and brand strategist with over 25 years of experience helping companies strengthen their market presence, prepare for acquisition, and grow revenue through smarter marketing. He’s worked across industries, from early-stage startups to $100M+ firms, and brings a deeply strategic approach to everything from messaging to execution.

Find Angelo here:

🔗 linkedin.com/in/angeloponzi

🌐 https://www.craftmarketingandbranding.com/

Stay Connected with Dear Tech:

📸 Instagram: @deartechpodcast

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What does true innovation in healthcare look like beyond the buzzwords? In this episode, we sit down with Richard “RJ” Kedziora, Co-Founder of Estenda Solutions, to talk about the real state of digital health today—from AI-driven ambient listening tools to remote patient monitoring and EMR frustrations.

RJ brings decades of experience designing and implementing data-powered healthcare tools. He shares stories from Estenda’s early work with the Department of Defense and the VA, explains how wearable tech is changing chronic care, and reveals why real transformation in medicine is as much about people and process as it is about technology.

We also talk triathlons, startup roadblocks, and RJ’s personal productivity framework, Productive Harmony, which explores how energy—not time—is the key to doing meaningful work without burning out.

What We Cover

• The evolution of AI in clinical settings
• Why most EMRs still frustrate doctors
• How ambient listening is changing note-taking in medicine
• The role of wearables in aging and chronic care
• What startup founders in medtech need to know before building
• RJ’s book Productive Harmony and the case for energy over time
• The surprising connection between triathlon training and running a business

About the Guest

Richard Kedziora is the Co-Founder of Estenda Solutions, a healthtech company focused on building data-powered tools that improve wellness and care outcomes. He holds a B.S. in Computer Science from Duquesne University and an M.B.A. from West Chester University of Pennsylvania, and he’s presented at countless technical and healthcare conferences. RJ is also an endurance athlete and the author of the upcoming book Productive Harmony.

Resources & Mentions

• Estenda Solutions
• RJ’s LinkedIn
• Follow RJ on Instagram @productiveharmony
• Book: Productive Harmony (coming soon)

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