Episodios

  • Were the Best Products to Sell Online Different in November 2020 vs. November 2019?

    Were the Best Products to Sell Online Different in November 2020 vs. November 2019?
    Sep 6 2021
    We go over the items that were popular with DealNews readers in both November 2020 and 2019, giving you a broad look at the best items to sell this November. Plus, we talk about the two big sales opportunities you won't want to miss this month. With 2020 being... 2020, we thought it would help to look at which items trended with DealNews readers in both November of that year and in November 2019. That way you can see how the two months differed, and get a broader view of what to sell in November 2021. We're also going to talk about the month's big sales opportunities: Black Friday and Cyber Monday. So how did November 2019 and November 2020 compare? Let's begin with a rundown of products that were popular with our readers in November 2019. First up are household supplies; lots of these items trended with our readers a few Novembers ago. They included gallon-size storage bags, tall kitchen trash bags, toilet paper, toilet bowl cleaner, dishwasher detergent pods, liquid laundry detergent, Clorox disinfecting wipes, scrub sponges, and batteries. Also popular were health items, such as caramel-flavored protein shakes and sheer bandages. Our readers gravitated toward personal care products, too. Among them were men's disposable razors, skin-healing ointment, dental picks, and electric toothbrushes. Another popular category in November 2019 was small electronics, such as streaming sticks, smart speakers and displays, Bluetooth earbuds, and Apple AirPods Pro. Packaged food and drinks resonated with our readers, as well. These included Milano and Danish butter cookies, nut bars, pistachios, 2-packs of creamy peanut butter, watermelon-flavored mineral water, and unsweetened green tea. November 2019 was apparently a big month for pet treats, too. These ranged from chicken-flavored dog treats and beef-flavored sausage links for dogs, to dental dog treats and chicken-flavored cat treats. The final category on our November 2019 list is tools and home improvement products. Popular products included smart garage hubs, WD-40 lubricant, insulating foam sealant, bit holders, and cutting wheels. During both November 2019 and November 2020, readers gravitated toward Clorox disinfecting wipes and Lysol toilet bowl cleaner. Streaming stick products and earbuds were also popular during both months. Earbuds often make our "what to sell" lists, but streaming sticks don't, indicating that November could be the best time of year to sell these devices. As for the differences between the two months? Phone accessories, home products, automotive items, and clothing and computer accessories all seemed to hold more sway among our readers in November 2020 than they did in November 2019. Readers also seemed more drawn to health items in 2020 — perhaps due to the pandemic. We also noticed more lighting products trending last November, compared to two Novembers ago. November 2019 had its own winners, though, namely packaged drinks and pet treats. DealNews readers also appeared to gravitate toward more household supplies that month, especially batteries. We'll end today by talking about two huge sales opportunities in November: Black Friday and Cyber Monday. These two shopping holidays may be the two biggest sales opportunities of the year for Marketplace sellers, and in 2021 they fall on November 26th and November 29th, respectively. Have you begun preparing for Black Friday and Cyber Monday? Now is the time to start if you haven't. Be aware, too, that Black Friday deals show up pretty much anytime in November now, so you don't have to limit your promotions to those two days. Around Black Friday 2020, DealNews readers seemed to be drawn to items like Apple products, toys, and small and large appliances. Apple products were popular around Black Friday 2019, as well, in addition to smart home devices; flash drives and memory cards; kids' coats and jackets; and board, table, and card games. Be sure to subscribe so you'll never miss a new episode. If you want to learn how you can turbocharge your Marketplace revenue and gain access to the exclusive DealNews traffic network, head to advertise.DealNews.com, or send an email to advertise@DealNews.com. Check out all the latest marketplace advice here: https://www.dealnews.com/features/marketplace/Visit our website: https://www.dealnews.com/Twitter: https://twitter.com/DN_MarketplaceFacebook: https://www.facebook.com/DNMarketplaceInstagram: https://www.instagram.com/dealnews/YouTube: https://www.youtube.com/channel/UCKDsUHPLuvBDZX_tWARl9Hw #blackfriday #dealnews #fbaseller #amazonmarketplace #sellingonline
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    5 m
  • 5 MORE Items to Sell Online in November 2021 (Plus 3 Things to Sell Later)

    5 MORE Items to Sell Online in November 2021 (Plus 3 Things to Sell Later)
    Sep 6 2021
    We looked at DealNews shopping trends from last November and want to share our findings. That way, you'll know about the best products to list in November 2021 — and which items may be better to sell later. November is a huge month for shopping, thanks to Black Friday and Cyber Monday. You'll want to make the most of it! That's why we're going to go over five of the best products to sell online in November 2021, plus three products that might be better to sell later. First on our list of things to sell in November is clothing accessories. Consider these items if you're looking for a small product to sell. Last November, DealNews readers gravitated toward accessories like neck gaiters and men's bifold wallets. There's a good chance people purchased neck gaiters as a face mask option, as they can double up as a mask and neck warmer during colder months. People may be seeking out neck gaiters again this November if COVID-19 cases remain high. The next type of product we'll talk about is small electronics. Electronics are a big deal around Black Friday, and sellers may benefit from selling smaller ones. Earbuds and in-ear headphones trended with DealNews readers last November, ranging from low-cost wireless earbuds to Apple AirPods Pro. Also popular were indoor digital TV antennas and a variety of streaming sticks. Should you decide to sell these items, though, just remember that recent floods in China and Europe are impacting supply chains. According to CNBC reporting, "some of the worst-hit industries from the floods include autos, technology and electronics." Another item you may want to sell in November is computer accessories. Items that go with computers and tablets may be worth listing if last year's shopping trends repeat themselves. In November 2020, readers gravitated toward products such as tablet stands, 256-gigabyte memory cards, and blue-light-blocking glasses. People will likely gravitate toward tools and home improvement products, as well, should you decide to sell them in November. We recommend selling tools and home improvement supplies often, but the best items to sell in the category can vary from month to month. For November, consider listing lighting products like LED ceiling lights and flashlights, solar-powered outdoor torch lights, and computer monitor lights, which were all popular with DealNews readers in November 2020. Other trending items that month included 18-foot aluminum ladders, cordless 7-tool combo kits, cordless screwdrivers, and face shields. Wrapping up our list of things to sell this November is packaged food. Packaged food is another product category that frequently lands on our "what to sell" lists. Last November, readers gravitated toward Sriracha-flavored almonds and 250-piece bags of chocolate Halloween candy, likely snagged as a post-holiday deal. November may seem like the best month to sell everything, thanks to Black Friday and Cyber Monday. But after examining the shopping trends of our readers, we determined that certain items may be more appealing a few months down the road. Let's go over a few products you might want to list later. First you have kitchen items, which we recommend selling in December. Consider listing kitchen products after Thanksgiving instead of before. Popular items in December 2020 included spatula sets and garlic presses. Next up are bathroom products, and we suggest listing those in January. The new year may bring extra motivation to complete bathroom renovation projects. In January 2021, readers gravitated toward toilet paper rollers, bathroom hardware sets, hair catchers, and toilet repair kits. The final products we'll talk about today are beach and camping items. Think about selling those in January instead of November. Perhaps the cold days of January make people dream of warm-weather vacations. This past January, trending products included portable folding stools to bring on fishing and camping trips, as well as pop-up tents for babies. Be sure to subscribe so you'll never miss a new episode. If you want to learn how you can turbocharge your Marketplace revenue and gain access to the exclusive DealNews traffic network, head to advertise.DealNews.com, or send an email to advertise@DealNews.com. Check out all the latest marketplace advice here: https://www.dealnews.com/features/marketplace/Visit our website: https://www.dealnews.com/Twitter: https://twitter.com/DN_MarketplaceFacebook: https://www.facebook.com/DNMarketplaceInstagram: https://www.instagram.com/dealnews/YouTube: https://www.youtube.com/channel/UCKDsUHPLuvBDZX_tWARl9Hw #supplychain #dealnews #fbaseller #amazonmarketplace #sellingonline
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    5 m
  • 6 of the Best Items to Sell Online in November 2021

    6 of the Best Items to Sell Online in November 2021
    Sep 6 2021

    Black Friday and Cyber Monday make November one of the biggest shopping months of the year. So what should Marketplace sellers know about this month? ​​​We looked at which items were most popular with DealNews readers last November, so you'll know what to sell in November 2021.

    November will be here before you know it, and with it the shopping bonanza brought on by Black Friday and Cyber Monday. According to Adobe, consumers spent 10-point-8 billion dollars online last Cyber Monday, which turned out to be the biggest online shopping day in U.S. history. Black Friday 2020 raked in 9 billion dollars online, making it the second-biggest online spending day ever in the U.S.

    Do you want to reap the rewards of these November shopping holidays — and succeed that month in general? Then it helps to know what to sell in November. We examined DealNews shopping trends from November 2020 to give Marketplace sellers an idea of the best items to sell this year. We'll talk about six of those items today.

    Let's begin with household supplies.

    It's hard to go wrong with items people need to buy over and over.

    You could also have good luck with a broad range of health items this November.

    Last year, readers gravitated toward first-aid products like Neosporin, wellness devices like massage guns and digital bathroom scales, and over-the-counter medications like cough drops. Pulse oximeters and digital thermometers were also popular, but their appeal this year could hinge on how widespread COVID-19 and flu cases are come November.

    Another type of product to consider selling in November is phone accessories.

    According to eMarketer, the average amount of time U.S. adults spent with their mobile devices reached 4 hours and 16 minutes per day in 2020, a jump of 31 minutes from 2019. Charging products should only grow more popular as people spend more time on their devices. In November 2020, items that appealed to DealNews readers included portable solar power banks and dual-port USB wall plugs. Three-packs of iPhone screen protectors were another popular phone accessory.

    The fourth category on our "what to sell" list is personal care products.

    Hair removal seemed to be on the minds of many DealNews readers last November. Among the popular personal care products that month were nose hair trimmers, along with 6-packs of shave gel for sensitive skin. Readers also went for cocoa-butter bath bars.

    Next on our list is home products.

    Colder weather can bring dry air, which in turn can lead to respiratory problems. Humidifiers can combat that dry air, so we weren't surprised to see them as a trending item in November 2020. Other home products to consider selling this month are Command replacement strips and flexible door stops.

    The final type of product we'll talk about today is automotive items.

    According to Edmunds, October through December are the months that tend to see the largest car discounts. And people purchasing cars in November may be buying items that go with them. Automotive products that appealed to DealNews readers in November 2020 included 2-packs of silicone license plate frames, as well as windshield-cleaning tools with microfiber cloths. Just be aware that 2021 isn't a typical year for the auto industry, as computer-chip shortages are affecting vehicle production, prices, and selection.

    Be sure to subscribe so you'll never miss a new episode. If you want to learn how you can turbocharge your Marketplace revenue and gain access to the exclusive DealNews traffic network, head to advertise.DealNews.com, or send an email to advertise@DealNews.com.

    • Check out all the latest marketplace advice here: https://www.dealnews.com/features/marketplace/
    • Visit our website: https://www.dealnews.com/
    • Twitter: https://twitter.com/DN_Marketplace
    • Facebook: https://www.facebook.com/DNMarketplace
    • Instagram: https://www.instagram.com/dealnews/
    • YouTube: https://www.youtube.com/channel/UCKDsUHPLuvBDZX_tWARl9Hw

    #supplychain #dealnews #fbaseller
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    4 m
  • 6 Ways to Deal With Supply Chain Issues

    6 Ways to Deal With Supply Chain Issues
    Aug 20 2021
    Businesses are still facing upheavals and recovering from interruptions brought on by the pandemic. But how can Marketplace sellers deal with supply chain issues now? We offer tips that can help your business cope. DealNews last visited the potential for supply chain issues and how to prepare for them in March 2020, at the beginning of the COVID-19 pandemic. The world of 2021 feels like an entirely different place. And most consumers have newfound compassion and understanding for what businesses are going through, but it doesn't mitigate the loss of income or sleep for many business owners. Dealing with supply chain challenges has become par for the course in many sellers' cases. But why? What's causing these extreme complications both globally and domestically? And what can you as a Marketplace seller do to stay afloat despite them? Let's talk about six ways to deal with supply chain issues in 2021. First, make sure you monitor inventory closely. According to the Council of Economic Advisers, domestic supply chain shortages and interruptions are largely due to rapid fluctuations in supply and demand. Inventory-to-sales ratios rocketed up at the beginning of the pandemic when businesses couldn't sell their merchandise. The pendulum has swung in the opposite direction at this point, however. Now businesses can't keep enough merchandise in stock. For example, in February 2020 retailers carried 43 days' worth of inventory on average. Today the average hovers around 33 days' worth. Another way to work around supply chain challenges is to stock up strategically. Low inventory is only one of the problems wreaking havoc on supply chains. A growing demand has caused prices to increase, leaving some struggling businesses behind. Factories are still playing catch-up after closures during COVID-19 surges, meanwhile. What's more, shipping container shortages and limited air freight capacity are slowing down shipping and lending themselves to 2021's supply chain challenges. Your best bet is to be cautious about purchasing too much inventory or waiting for your stock to dwindle too low. Keep a reasonable amount on hand, as long as you have the ability to do so, and you should be able to weather some supply chain issues. Our third recommendation today is to beware of smaller staffs. Yes, we're talking about the labor shortage. According to the Bureau of Labor Statistics, 9-point-3 million jobs had opened up by the end of April. But numbers from the Centers for Disease Control and Prevention show that only 51 percent of Americans are fully vaccinated. Add that to the ongoing fears of COVID-19 and the ending of certain government benefits, and it makes sense that the job market is unstable. Many American workers are questioning what they want from a job, and businesses across industries are reporting difficulties in staffing as a result. These labor shortages can result in a myriad of issues at every stage of the supply chain. Retailers may find it harder to put physical stock on shelves, due to a lack of workers available to do so. And manufacturers may have trouble filling orders — not because the products aren't there, but because they don't have the physical labor required to do the job. These are important factors to keep in mind when managing your own inventory, as they could delay receiving replenishments. So what else can Marketplace sellers do to protect their businesses and manage these supply chain issues, especially with the holiday season looming? Lessons from Amazon Prime Day 2021 might be the best indicator of how to move forward. What have successful sellers learned during a time when supply chain failures can threaten everything? What we now know is that businesses that had planned far ahead seemed best prepared for this June event. And planning far in advance may be necessary now. Shortly before Prime Day 2021, CNBC reported that more than two-thirds of the National Retail Federation's members said they'd had to add two to three weeks to their supply chains. Do your margins not allow for that added 3-week buffer? Then consider reevaluating your inventory, and swapping pricier inventory for less expensive items. For example, toy manufacturers have been anticipating shortages for months. Take the time now to map out your timeline and a solid plan of action on how to deal with these potential shortages, and adjust your inventory as needed. Our last tip is to consider reaching out to additional vendors for some of the more popular items, as well as finding alternative merchandise to pad your inventory. The holidays are ahead, so don't let global supply chain interruptions halt your business flow. Preparing now means being able to give yourself a chance to meet these challenges head on. And if all else fails? Call the North Pole. Maybe Santa can help. Be sure to subscribe so you'll never miss a new episode. If you want to learn how you can turbocharge your Marketplace...
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    5 m
  • Were the Best Things to Sell Online Different in October 2020 vs. October 2019?

    Were the Best Things to Sell Online Different in October 2020 vs. October 2019?
    Aug 16 2021
    We look at which items were popular with DealNews readers in both October 2020 and 2019, so you can get a broad view of the best items to sell this fall. Plus, we go over October's holiday sales opportunities. Remember that long-gone, pandemic-free year of 2019? We examined the shopping trends among DealNews readers from October of that year and compared them with the trends from October 2020, so you'll have a broad idea of what to sell this fall. We'll also talk about the big October holidays, and if sellers should do anything to prepare for them. First, let's go over several products that were popular with our readers in October 2019. We'll start with household and health items. Among the trending products were kitchen trash bags, 3-packs of sandwich bags, liquid laundry detergent, cold and sinus medication, and blue vinyl gloves. Home improvement supplies also resonated with our readers. These are things like insulating foam sealant, downspout extensions, reusable twist ties, color-changing strip lights, solar lights, string lights, spray paint, and garage storage items. Another popular item that October was packaged food. Readers gravitated toward microwavable instant noodles, cookie and Halloween candy bar variety packs, packages of almonds, and tins of Danish butter cookies. Next on our list is clothing basics, like women's low-cut socks and wool socks, men's V-neck T-shirts, and men's sweaters. Readers went for tools in October 2019, as well. These included clamps, wire cup brushes, mini LED flashlights, reciprocating saw blades, tire inflators, and power tools. Home cleaning products also made our list, and they ranged from dryer vent cleaner kits and grout brushes, to dish squeegees and grease remover. Yet another item that was popular a few Octobers ago is personal care products. These include 6-packs of toothpaste, 3-packs of men's antiperspirant and deodorant, beauty bars for sensitive skin, men's disposable razors, and daily moisturizing lotion. No. 8 on our list is phone accessories like 3-in-1 USB charging cables, power banks, 2-packs of wireless chargers, magnetic car mounts, and USB-C wall chargers. And then you have lawn and patio items. Our readers gravitated toward things such as fall lawn food, crabgrass-prevention products, and barbecue smoking chips. The final trending item from October 2019 is automotive products. These include car air fresheners, fuel system cleaners, microfiber towels, car battery testers, and LED light bars. The top 3 types of items DealNews readers went for during October of 2019 and 2020 were home improvement supplies, packaged food, and household and health items. This is no surprise, as household and home improvement items tend to hit the top 3 frequently, like they did in September and August. We did see differences between the two months, though. In October 2020, kitchen supplies, audio products, and computer-related items appeared to be more popular than they were in October 2019. Clothing basics, lawn and patio items, and automotive products seemed to hold more sway in October 2019 vs. October 2020. Let's move on to another October topic now, and that's holidays. October brings both Halloween and Columbus Day — now Indigenous Peoples Day in many areas. What should sellers do about these holidays? Many retailers have abandoned Columbus Day sales, no doubt due to the controversy surrounding the holiday. But some retailers do still hold shopping events during this mid-October holiday weekend. Are you wanting to sneak in a promotion before Black Friday season rolls around? These holidays present an opportunity to do so. As for Halloween? Don't miss out on this holiday if you sell costumes or candy! And start preparing if you haven't already, as lists of 2021 costume ideas and the best Halloween candy are already coming out. Halloween items that were popular with our readers in October 2020 and 2019 include bulk party bags of Hershey's Nuggets Halloween candy, 250-piece mixed bags of Mars chocolate candy, rubber-spider prank boxes, inflatable dinosaur costumes, and LED costume masks. Be sure to subscribe so you'll never miss a new episode. If you want to learn how you can turbocharge your Marketplace revenue and gain access to the exclusive DealNews traffic network, head to advertise.DealNews.com, or send an email to advertise@DealNews.com. Check out all the latest marketplace advice here: https://www.dealnews.com/features/marketplace/Visit our website: https://www.dealnews.com/Twitter: https://twitter.com/DN_MarketplaceFacebook: https://www.facebook.com/DNMarketplaceInstagram: https://www.instagram.com/dealnews/YouTube: https://www.youtube.com/channel/UCKDsUHPLuvBDZX_tWARl9Hw
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    5 m
  • The 11 Best Things to Sell Online in October 2021

    The 11 Best Things to Sell Online in October 2021
    Aug 16 2021
    Planning what to sell this October could be a tricky venture, but we're here to help! We give you a big-picture idea of the best products to list in October, from Halloween candy to home improvement items.​ Planning what to sell in October 2021 could be a tricky venture. Last year Amazon's Prime Day event occurred in mid-October, but this year it was held in June. Plus, Marketplace sellers will likely have supply chain issues to deal with this October, not to mention the delta variant of the coronavirus — or perhaps another variant altogether. So we don't blame you if you're wracking your brain about what items are worth listing this October. But we're here to help! We looked at the most popular items with DealNews readers in October 2020, which should give you an idea of the best items to sell in October 2021. We'll also talk about whether you should wait until the holiday season before you sell toys, or if it's worth listing them in October instead. Let's begin by going over the 11 best products to sell online in October 2021. We dove into the DealNews archives and came up with a variety of items that resonated with our readers in October 2020. They could be worth selling again this October, given their popularity last year. So what are these products, exactly? First up are home improvement supplies. We're talking items like garage hubs, painter's caulk, duplex outlets, color-changing strip lights, outdoor solar lights, expandable garden hoses, and water-tight cord locks. Packaged food is next on our list of items. Consider selling things like Halloween candy, bags of pistachios and almonds, snack variety packs, and 12-packs of ramen noodle soup. Household and health items are another type of product that was popular with our readers last October. They include drain clog remover, liquid laundry detergent, dishwasher detergent tablets, sleep masks, and heating pads. You might also want to sell home products, which can really run the gamut. These could include hanging wall storage items, rugs, craft glue, floor and desk lamps, automatic soap dispensers, dryer vent cleaner kits, and personal neck fans. Kitchen items resonated with our readers in October 2020, as well, and they ranged from cleavers and measuring cups to OXO and KitchenAid tools. Grooming and personal care products made our list, too, including deodorant bar soap, back scrubbers, hair clippers, body lotion, and toothpaste for sensitive teeth. Number 7 on our list is audio products, such as on-ear wireless headphones, gaming headsets, and wireless earbuds. Number 8, meanwhile, is phone accessories like USB wall chargers, car phone mounts, clear iPhone cases, and iPhone charging cables. Computer-related items are another thing to look into this October. You might want to list dry-erase desktop computer pads, tablet stands, webcams, memory cards, and USB flash drives. Don't forget about tools either. In 2020, our readers gravitated toward items like circuit breaker finders, Bosch tools, folding pocket knives, and bit holders. Last on our list of items to consider selling is office supplies. You could have good luck with silver permanent markers, printer paper, double-sided tape, and 3-packs of scissors. Another item that's worth a second look in October is toys. Supply chain challenges across many sectors are already throwing a wrench into fourth quarter plans, and we know that toy sales are a big part of the winter holiday season. The question is whether you should wait until November and December to list kids' toys, or go ahead and start in October. DealNews readers gravitated toward toys and games more in November and December 2020 than they did in October of last year. Popular items included unicorn plush toys, motorized train sets, card games, LEGO car sets, remote-control dinosaurs, and construction vehicles sets. We wouldn't be surprised to see these types of products resonate with our readers again this year. The issue is timing. In 2021, winter gift-giving holidays like Hanukkah and Christmas will fall during the last two months of the year, as always, so customers will definitely be buying during those two months. But higher costs and competition for shipping containers, not to mention delays, could make inventory harder and pricier to get. According to Forbes, "The container shortage will mean hot toys will sell out faster, and retailers may not be able to restock them in December, as they have in past years." In fact, a toy company CEO quoted in that Forbes article recommended that consumers do their shopping before Thanksgiving if they want toys. So there's an argument for listing them in October and not waiting until November, if you're able to secure the toys you want to sell by then. Whether you decide to get a head start or wait, you'll want to start your holiday prep early this year! Be sure to subscribe so you'll never miss a new episode. If you want to learn...
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    5 m
  • What You Should Know About Creating Amazon Coupons

    What You Should Know About Creating Amazon Coupons
    Aug 2 2021
    Amazon brought coupons to Seller Central in 2017, but these aren't your grandmother’s coupons. We go over how to create coupons on Amazon, and the pros and cons of doing so. In this episode we’ll give you the lowdown about how sellers can create coupons on Amazon. What steps do you need to take, and what are the pros and cons of Amazon coupons? According to the Online Etymology Dictionary, the original 1822 meaning of the word coupon was "certificate of interest due on a bond," or a piece that could be cut from a bond and presented for payment. Coupons later became something people cut out of newspapers and magazines for discounts. The first coupon is believed to have been a ticket for a free glass of Coca-Cola, and was offered in the late 1880s. Amazon brought coupons to Seller Central near the end of 2017, likely as a way to boost sales and motivate sellers. But these aren't your grandmother's coupons. And they aren't your ordinary promotional codes either. So what should Marketplace sellers know about how to create coupons on Amazon Seller Central? Learning how to create Amazon seller coupons is actually pretty easy, and setting them up requires only a few steps. Let's go over them now. The first step to take is to log into your Amazon seller account. Then click on "Advertising," followed by the word "Coupons" in the drop-down menu. An intro page should appear for first-timers with some basic information, including a video that will help to walk you through the process. Follow the steps up to "submit your coupon"; then Amazon will review the coupon before it goes live. The next thing to do is decide on coupon limitations. Amazon allows you to limit the number of coupon redemptions per customer. Alternatively, you may allow the same customer to use your Amazon coupon multiple times. You can also target customers by specifying Amazon Prime customers only, or select for any buyer at all on a given Amazon seller coupon. You must also decide how long a coupon will be available — anywhere between one and 90 days. Another step to take before creating your first Amazon seller coupons is to set your budget. Decide in advance what your budget is going to be and make sure you set it. Amazon will deactivate your coupon as soon as that limit has been reached, so you won't have to worry much about going over budget, though that could still happen. According to Amazon Seller Central, they'll actually take your coupon offline once your budget has been 80 percent utilized. Make sure you decide how many items you want discounted, too. You can use either ASINs or SKU numbers to create coupons. And according to Amazon Seller Central, you can enter up to 200 parent ASINs to run a coupon on. The final step you'll want to take is selecting your discount type. You're able to discount an amount of money off a product, or a percentage. According to experts, either is attractive to buyers, and which to use may depend on the price point of the item you wish to discount. Consider this: five dollars off and 25 percent off a 20-dollar item is an identical amount, but buyers might perceive 25 percent as a greater discount. Therefore, they'll be more likely to shop the item with those savings rather than a simple 5 bucks off. Now you know how to create Amazon coupons, so let's move on to what's good and bad about them. First we'll go over the pros of creating coupons. The biggest benefit of using Amazon seller coupons is the visibility they can achieve for your products. One extra advantage is that Amazon seller coupons are discoverable on the platform. A green banner calling out each coupon shows up next to listings on Amazon search result pages. And a coupon will appear in your listing with an orange icon that helps your product to stand out. Amazon also features items discounted with coupons in their Today's Deals section. Additionally, coupons are shown to improve customer conversion rates — or the number of sales you net per page visit. So what's the catch with Amazon coupons? Well, first of all, Amazon charges 60 cents per redeemed coupon, so that can cut into your profits if you aren't careful. And according to Amazon Seller Central, sellers can only offer discounts based on an item's lowest listed price over the last 30 days. And don't forget that Amazon can modify or cancel coupons at any time. Make sure you've considered how coupons might eat into your profits, especially since there's no guarantee a customer will return to your Amazon Marketplace shop and buy that item again at full price. Amazon seller coupons are another promotional opportunity for your Amazon store. Understand your profit margins before you begin in order to make the most of them. Be sure to subscribe so you'll never miss a new episode. If you want to learn how you can turbocharge your Marketplace revenue and gain access to the exclusive DealNews traffic network, head to advertise.DealNews.com, ...
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    5 m
  • Were the Best Things to Sell Online Different in September 2020 vs. September 2019

    Were the Best Things to Sell Online Different in September 2020 vs. September 2019
    Jul 20 2021
    We look at the items that were popular with DealNews readers in both September 2020 and 2019, giving you a broad view of the best items to sell this September. Plus, we go over a sales opportunity you won't want to miss this month. Wondering what products are actually worth selling this September? 2020 was a wacky year, so we decided to examine DealNews shopping trends from both September 2020 and September 2019. That way, you can get a big-picture view of what to list when September 2021 rolls around. So how did September 2019 and September 2020 compare? Let's begin by looking at a selection of products that were popular with readers in September 2019. First up are household items like glass cleaners, toilet paper, solid air fresheners, baking soda, and 20-packs of double-A and triple-A batteries. Grocery items also trended with our readers in September 2019, and included smoked snack sticks, watermelon-flavored carbonated mineral water, microwavable macaroni and cheese, microwavable lentil entrees, and mixed nuts. You also had home improvement products like silicone sealant, water putty, painter's tape, paint roller frames, square LED bulbs, and air filters. Dental and personal care products were popular that month, too. Examples included crème brûlée-flavored lip balm, eyebrow tweezers, shampoo and conditioner bottles, spring water-scented deodorant soap, and whitening toothpaste. Another trending category in September 2019 was home items, like drill brush attachments, refillable moisture absorbers, 12-inch wooden rulers, battery storage cases, 12-piece sets of latching boxes, and cotton towels and washcloths. Phone accessories resonated with readers, too. They included USB-C to USB-A charging cables, splitters, car mounts for phones, and clear iPhone cases. Also popular? Grilling, lawn, and garden products like fall lawn food, grass seed, sets of gardening hand tools, and barbecue smoking chips. Readers gravitated toward electronic components and audio products, as well, like wireless Bluetooth earbuds, surge protectors, and 4-outlet smart plugs. Computer accessories were also trending that September. You had USB flash drives, 128-gigabyte memory cards, 32-gigabyte microSD cards, WiFi range extenders, and USB-C to USB 3-point-0 adapters. Then there were automotive items like microfiber towels, lithium grease, parking mats, razor blade scrapers, and UV protectant spray. Our last trending category was men's clothes, including sport coats, blazers, dress pants, slim-fit shirts, sweaters, and 3-packs of cotton T-shirts. A few products trended in both September 2019 and September 2020, such as painter's tape and barbecue smoking chips. Those could be safe bets for 2021, as well. As for differences between the two years? Tools and home improvement items were both significantly more popular in September 2020 than September 2019. That makes sense, given the DIY trend during the pandemic. In 2019, meanwhile, phone accessories and automotive items seem to hold more appeal than they did in 2020. Before we end for today, let's talk about a big promotional opportunity that shows up in September, and that's Labor Day Sales. Labor Day falls on September 6 in 2021, and if you haven't started thinking about whether you want to offer coupons, discounts, or other promotions for the holiday, now's the time to get moving. Wondering which types of items to discount? In September 2020, our readers gravitated toward Labor Day sales offering items like appliances, mattresses, tools, furniture, clothes, and home and garden products. Be sure to subscribe so you'll never miss a new episode. If you want to learn how you can turbocharge your Marketplace revenue and gain access to the exclusive DealNews traffic network, head to advertise.DealNews.com, or send an email to advertise@DealNews.com. Check out all the latest marketplace advice here: https://www.dealnews.com/features/marketplace/Visit our website: https://www.dealnews.com/Twitter: https://twitter.com/DN_MarketplaceFacebook: https://www.facebook.com/DNMarketplaceInstagram: https://www.instagram.com/dealnews/YouTube: https://www.youtube.com/channel/UCKDsUHPLuvBDZX_tWARl9Hw
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