The Data is Revolting- Episode 7

So you've tested out an idea for change! Now what? You've got a couple of options: test the same thing again, test it with more people or in a different setting, modify it and test again, or throw it in the trash and test out a new idea... and many more! To draw an analogy from schoolyard American Football, it's now 4th down. Are you Kicking or Sticking?