The private credit world poured over $500 billion into SaaS lending over the past decade. Now AI is threatening to make traditional SaaS business models obsolete, and those loans look increasingly shaky. The companies that will create durable value in an AI native economy are selling proprietary data products. This episode makes the case for data as a product as the next defensible asset class.

Most organisations think data monetisation means selling datasets. It doesn't. Buyers want decisions, not raw data. In this episode, we break down how signals become indices, benchmarks, APIs and insight products, and why productisation is the difference between a once off data deal and scalable recurring revenue.

Most small and medium sized businesses assume they don't have enough data to monetise.

In this episode, we unpack why SMEs often hold valuable data in the economy, from specialist operational data and private markets insight to niche customer behaviour. We explain why data value is about signal, specificity and proximity to real world activity, not necessarily volume.

We also cover how SMEs can unlock that value safely through aggregation and collaboration without selling raw data or exposing identity.

If you're a founder, investor or operator, this episode will show you the potential value sitting inside your own business.