The Data Everyone Ignores in Legal Marketing with Paul Liebman, Ray Lakhani & Adam Warren

In this episode of Open N Raw, Ray Lakhani, founder of Raw Law Media, and Adam Warren, founder of OpenJar Concepts, sit down with Paul Liebman, Vice President of Business Development at Torticity — the data platform helping law firms actually understand what’s working.

Ray Lakhani leads the conversation as Paul Liebman breaks down how law firms lose clarity when decisions are made on instinct instead of insight. From marketing attribution to operational blind spots, this episode dives into the numbers most firms ignore and the consequences that follow.

Ray Lakhani and Adam Warren unpack how data, media, and systems intersect, and why law firms that combine strong storytelling with real measurement gain a massive edge. This isn’t about more dashboards — it’s about knowing which numbers matter and acting on them.

Open N Raw is hosted by Ray Lakhani of Raw Law Media and Adam Warren of OpenJar Concepts, featuring unfiltered conversations with operators who understand that attention without insight is just noise.

Ray Lakhani / Raw Law Media
https://rawlawmedia.com

Adam Warren / OpenJar Concepts
https://openjarconcepts.com

Paul Liebman / Torticity
https://www.torticity.com/paul-liebman-vp-business-development