The Dark Side of Employee Advocacy: How to Avoid a Brand Horror Story

Employee advocacy can be your brand’s biggest superpower — or your scariest liability.

In this Halloween-inspired episode, I’m showing up as Brooke the Jellyfish (because when CX gets dark, we glow ✨), and sharing the spooky truth about what happens when employee advocacy goes sideways.

We’re diving into real-life horror stories:

👻 A rogue LinkedIn post that accidentally politicizes a brand

🧟‍♂️ Over-scripted employees who become zombie megaphones

📸 An Instagram post that leaked private customer data

🪦 A new advocacy program that flopped right out of the gate

But don’t worry, I’m not here just to scare you — I’m handing over your survival kit:

✔️ Guardrails that protect without controlling

✔️ Motivation methods that actually get employees engaged

✔️ Training tips to help your team post safely

✔️ Why choice is the most powerful tool of all

If your advocacy program feels like it’s dead on arrival… let’s bring it back to life. 💥

💡 Mentioned in This Episode:

• Want a speaker who stays after the applause? Book me to speak at your next event

🔁 Next Steps:

👉 DM me your scariest employee advocacy story

👉 Subscribe + leave a review if this episode made you think

👉 Share this episode with your CX or HR team — they need to hear this!

Until next time,

Think conversation, not campaign.™