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The Trending Communicator

The Trending Communicator

De: Daniel Nestle
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In today's hyper-accelerated communications world, keeping up means juggling reputation, brand building, crisis management, storytelling, and more while adapting to new technologies like generative AI. The Trending Communicator, hosted by Dan Nestle, is your guide through this chaotic landscape. This podcast dives into the challenges of PR, communications, and marketing today, with experts sharing real stories and strategies for overcoming those challenges and more. It's the perfect resource for professionals looking to innovate, take risks, and stay ahead. Join us to make sense of today’s communications chaos, one insightful conversation at a time.Copyright 2025 Daniel Nestle Desarrollo Personal Economía Marketing Marketing y Ventas Éxito Personal
Episodios
  • The Art and Science of Earned Attention - with Stephanie Grober

    The Art and Science of Earned Attention - with Stephanie Grober
    Jan 16 2026
    Authority-building has entered a new era—visibility hinges on context and credibility, and your expertise must be discoverable not just to humans but to machines. In this episode of The Trending Communicator, host Dan Nestle explores these seismic changes with Stephanie Grober, Marketing and PR Director at the Horowitz Agency and a true trailblazer in legal and professional services PR. Stephanie has mastered the art (and science) of making experts both visible and quotable, securing more than 200 high-impact media placements in a single year while connecting the dots between traditional PR and Generative Engine Optimization (GEO). She was already making her clients discoverable to the machines before most of us had even heard of ChatGPT. Listen in and hear about: How traditional media relations thrives by blending strategic expertise with authentic human connection Why building credibility and visibility is essential for experts aiming to shape public narratives What role generative engine optimization (GEO) plays in making experts visible to AI-driven search How the definition of newsworthiness is shifting amid a relentless, minute-by-minute news cycle Why earned media placements influence discoverability but are not a magic bullet for GEO How leveraging both personal and firm branding helps legal and professional services stand out What opportunities and risks AI introduces for PR professionals, reporters, and the stories they tell Notable Quotes On the rapidly changing news cycle: "Evergreen stories...there’s no room for them right now. Think about how much news, how much breaking news is coming at us. The news cycle doesn’t even feel like 24 hours. It feels like 24 minutes." [00:12:09 - 00:12:27] On the human element in PR (and reluctance to let AI take over): "PR is still very human...We aren’t using it to pitch. And I’ll say that there are some agencies that may be writing their pitches with AI. We are not. And that is a choice. We want to stand out as being authentic and human." [00:19:36 - 00:20:58] On why traditional PR isn't dead—it's evolving: "It’s a science and an art is what I like to say. Every time we try to make it a science, it shows us that it is an art and vice versa." [00:27:25 - 00:27:45] On discoverability in the era of AI: "We’ve been training the LLMs this entire time without realizing it. So for us, you know, some of the ways our clients have been referred to colloquially, you know, now that’s how they’re being discovered in a generative summary." [00:46:47 - 00:47:14] Resources and Links Dan Nestle Inquisitive Communications | Website The Trending Communicator | Website Communications Trends from Trending Communicators | Dan Nestle's Substack Dan Nestle | LinkedIn Stephanie Grober: Stephanie Grober | LinkedIn Horowitz Agency Timestamps 0:00:00 Authority Building’s Evolution & AI’s Role in Visibility 0:06:12 Legal & Accounting PR in a Fast-Moving World 0:12:09 Shifting News Cycles, Pitching for Relevance 0:17:30 Traditional Media Relations: Still Vital? 0:22:35 AI, Authenticity, and Human-Centric PR 0:27:25 Art vs. Science in Media Outreach 0:33:49 GEO (Generative Engine Optimization) Disrupts PR Strategies 0:39:06 Earned Media’s True Influence in GEO 0:44:34 Discoverability, Signal vs. Virality for B2B & Legal 0:50:56 Pivoting Expertise—Challenges in AI Search 0:57:30 Human Relationships, Strategy, and ROI in Legal PR 1:02:00 Supporting Journalists and the Future of Media (Notes co-created by Human Dan, Claude, and Castmagic) Learn more about your ad choices. Visit megaphone.fm/adchoices
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    1 h y 6 m
  • AI Debates The Future of Comms - with NotebookLM

    AI Debates The Future of Comms - with NotebookLM
    Dec 31 2025
    **NotebookLM HAS TAKEN OVER THE TRENDING COMMUNICATOR. AGAIN.** Generative AI is shaking up the world of communications—and the debate is on. In this special takeover episode of The Trending Communicator, Abel and Iris weigh the promise and pitfalls of AI adoption for comms professionals. Is AI truly a strategic superpower, or does it risk eroding hard-won wisdom and trust? Our hosts tackle big questions about originality, efficiency, brand voice, and the critical role of human judgment. From allegations of “AI slop” to the growing expectation that professionals must adapt or become obsolete, Iris and Abel challenge each other—and the industry—to find balance between bold innovation and ethical responsibility. Whether you’re in the excitement camp or a skeptic, this episode delivers sharp insights, real-world examples, and a call to lead with empathy and rigor as AI rewrites the rules of communication. Listen in and hear about: How generative AI is transforming communication strategy and the debate over its real value Why AI-created content risks diluting professional wisdom and brand trust Ways communicators are leveraging legacy content to maintain originality with AI Ongoing concerns about AI amplifying existing flaws and spreading "AI slop" The evolving role of communicators as quality filters in an AI-driven workflow Challenges organizations face with AI adoption, from poor change management to role uncertainty Leadership’s new responsibility to use AI as a strategic partner while preserving empathy and judgment Timestamps 0:00:00 Podcast Takeover & Introduction0:00:26 GenAI and the Big Debate in Comms0:00:38 Does Generative AI Add or Destroy Value?0:01:06 Risks, Disruption & Trust in AI Adoption0:01:25 Augmentation vs. Automation—Strategic Value0:02:13 AI Hype & Human Element Concerns0:02:39 AI Slop, Trust Issues, and Expertise Erosion0:03:24 Strategic Upside: AI as Enabler0:04:05 Human Judgment as the Quality Filter0:04:40 Speed vs. Quality & Distinctive Human Insight0:05:03 Changing Roles: Prompting, Critiquing, Synthesizing0:05:31 Institutional Readiness, Ethics, Trust & Systemic Risks0:06:43 Empathy & Perspective: Irreplaceable Human Advantages0:07:06 AI for Reputation Management, Context, & Scale0:07:32 Ethics vs. Efficiency: Risks in Sensitive Fields0:08:04 Senior Communicators, AI as Validation & Infrastructure0:08:41 Broadening Strategic Functions; AI as Audience0:09:14 Organizational Readiness & Leadership Challenges0:10:01 Leadership Opportunity: AI as Strategic Sparring Partner0:10:52 Human Wisdom & Navigating Disruption0:11:36 Closing Remarks & Podcast Outro Audio generated by NotebookLM, based on the transcripts from all episodes of The Trending Communicator in 2025. Notes and timestamps generated by Castmagic. Intro and outro music generated by Suno. Outro voice generated with Elevenlabs. Graphic depiction of Abel and Iris generated with Gemini (Nanobanana); any similarity to any individual, living or dead, is unintentional. Learn more about your ad choices. Visit megaphone.fm/adchoices
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    14 m
  • AI Transformation, or AI Theater? - with Anne Green

    AI Transformation, or AI Theater? - with Anne Green
    Dec 12 2025
    Companies love to talk about AI transformation. They've created policies, distributed tools, checked boxes. But behind closed doors, overwhelmed employees are phoning it in with AI slop, leaders can't tell the difference, and the workforce is too exhausted to learn anything new. That's not transformation. That's theater. In this episode of The Trending Communicator, host Dan Nestle welcomes back Anne Green, CEO of G&S Integrated Marketing Communications Group and host of the Building Brand Gravity podcast. Anne brings a rare perspective—she's orchestrated one of the industry's most successful agency transformations while navigating this AI identity crisis firsthand. Having built Cooper Katz from startup to acquisition, then taken the helm at G&S and expanded it through strategic acquisitions, she's seen transformation from every angle. Anne and Dan cut through the AI hype to examine what's really stalling adoption: a workforce stretched too thin to experiment, psychological bandwidth at zero, and the uncomfortable reality that AI doesn't automatically make anyone smarter—we have to fight for it. They explore why agencies may be better positioned to crack this code, what the dot-com bubble can teach us about today's AI valuations, and why the talent pipeline conversation keeps shifting from entry-level to mid-level to senior without anyone knowing who's actually at risk. Listen in and hear about... Why AI acts like a "personality intensifier"—making good workers better and mediocre workers worse The workforce conundrum: people too overwhelmed to upskill, yet facing existential pressure to adapt What agencies are doing differently that corporate teams are missing Why "showing your work" on AI builds trust while hiding it destroys it Anne's mantra for surviving this moment: "Hold less tightly. Unclench." Notable Quotes from Anne Green: "The biggest thing is from the upskilling side, this is a very complex people transformation moment. And we are really crap in this society at upskilling people. We're not good at it." [00:11:32 – 00:11:49] "AI doesn’t automatically augment our intelligence. We have to fight for it and we have to build it and we have to embrace it. But it is a journey." [00:18:49 – 00:19:02] "There is, especially at this moment, a beauty of the beginner’s mind, that person who’s coming in with curiosity and freshness..." [00:57:00 – 00:57:40] "Hold less tightly, unclench the hands and open up the palms. That’s the last thing I’d offer, folks. Hold less tightly." [01:04:38 – 01:04:47] Resources and Links Dan Nestle Inquisitive Communications | Website The Trending Communicator | Website Communications Trends from Trending Communicators | Dan Nestle's Substack Dan Nestle | LinkedIn Anne Green G&S Integrated Marketing Communications | gscommunications.com Building Brand Gravity Podcast | Apple Podcasts Anne Green | LinkedIn Timestamps 0:00:00 AI Transformation Hype and Restrictive Corporate Policies0:06:43 Corporate Struggles with AI Adoption and Change Management0:12:26 Bubble vs. Real Change—Comparing Dot-Com Era to AI Revolution0:19:04 AI-Augmented Skills—Best and Worst Amplified0:25:56 Human/Machine Symbiosis: How AI Changes Us0:30:01 Freedom to Innovate: Builders, Use Cases, and Organizational Constraints0:35:10 Overworked Workforce, Layoffs, and AI’s Impact on Talent Strategy0:42:11 Talent Displacement, Business Model Evolution, and Pipeline Changes0:48:25 Rethinking Comms Career Tracks with AI Integration0:54:02 Entry-Level Realities: Training, Context, and Curiosity1:01:16 Importance of In-Person Collaboration in the Age of AI1:04:00 Leading Through Change—Kindness, Grace, and Adaptability1:05:48 Wrap-Up, Final Thoughts, and Podcast Promotion (Notes co-created by Human Dan, Claude, and Castmagic) Learn more about your ad choices. Visit megaphone.fm/adchoices
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    1 h y 8 m
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