The Criticality of Community

On this episode of The CustomerX Files, Alison is joined by two powerhouses in the customer community space: Mary Green, Co-Founder of clubCX and Jenna Feldman, Customer Advocacy Marketing Manager at AlphaSense. For a long time customer advocacy and community were viewed as separate entities within marketing. Lately, they've become much more entwined. Why? Like so many things related to the customer experience, they are simply better together - listen and learn about building a strong customer community, launching a program, and how community should be at the heart of a customer-led marketing strategy.