The Crisis of Menu Price Fatigue in the Casual Dining Sector
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The Crisis of Menu Price Fatigue in the Casual Dining Sector
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Published on February 8, 2025
Casual dining is hitting a breaking point. After years of rising checks, Menu Price Fatigue has officially arrived, and the "C-Suite" is feeling the heat.
In our latest episode of From Kitchen to C-Suite, we dive deep into the data behind why guests are pulling back and how industry leaders can pivot without sacrificing their margins. We’re moving past the "just raise prices" era—it’s time for a strategy reboot.
🎙️ In this episode, we discuss:- The Psychological Ceiling: How much is "too much" for a burger and a beer?
- Value vs. Volume: Why discounting might be a trap, but "perceived value" is your lifeline.
- Operational Efficiency: Finding the "hidden gold" in your P&L to offset rising costs.
Subscribe & Tune in now wherever you access your podcasts! 🎧
📺 Big News: We’re leveling up! From Kitchen to C-Suite is coming soon to your TV on Roku and Amazon Fire TV. Stay tuned for the visual deep dives into the business of food.
#RestaurantIndustry #CasualDining #HospitalityLeadership #MenuEngineering #Podcast #FromKitchenToCSuite #RestaurantStrategy