The Creative Side of Business: Why Scaling Is an Art, Not a Formula with Dr. Jordan Barber

In this powerhouse episode of the Health Coach Academy Podcast, we sit down with Dr. Jordan Barber, a New York-based doctor of acupuncture, published author, entrepreneur, and self-described creative strategist for wellness businesses.

Dr. Barber dives deep into how failure, neurodivergence, and a punk rock spirit led him to scale from solo practice to owning multiple integrative health clinics and building residual income. He reveals how congruence—not hustle—is the foundation of growth, and why business should feel like a creative and artistic expression.

This episode is a must-listen for health coaches, acupuncturists, and holistic entrepreneurs who want to:

• Find their North Star in business

• Scale without losing authenticity

• Master SEO, social media, and competitive analysis

• Build practices aligned with their personal vision and values

If you're struggling with burnout, unclear about niching, or unsure how to grow your wellness business in today’s digital-first world, this conversation will reset your mindset.

🔥 Topics Covered:

• Why failure is often the first step to scaling

• How to build a practice that's congruent with who you are

• The importance of a vision exercise to guide your brand

• How ADHD and neurodivergence can be assets in entrepreneurship

• The truth about “coaches coaching coaches”

• Why social media and SEO are non-negotiables in 2025

• Data-driven growth tactics every wellness pro should know

• How to avoid burnout and stay true to your mission

📚 Mentioned in the Episode:

• Dr. Jordan Barber's book: Realigning Medicine
  ➤ Get it on Amazon or visit realigningmedicine.com

• Visioning Exercise PDF: Free download on realigningmedicine.com

• Tools: SEMrush, Fiverr for SEO analysis, ChatGPT content strategy tips