The Creative Revolution: How Miranda & Jim Built Cricut Into a Billion-Dollar Platform That Changes Lives

The Creative Revolution: How Miranda & Jim Built Cricut Into a Billion-Dollar Platform That Changes Lives

What if your crafting hobby could launch a million-dollar business from your kitchen table?Miranda and Jim from Cricut have witnessed something extraordinary: a creative platform that doesn't just help people make greeting cards and t-shirts—it transforms ordinary crafters into thriving entrepreneurs. From a company losing money in 2011 to a billion-dollar public company paying dividends today, Cricut's journey reveals how the right platform can unleash human creativity on a global scale.

In this conversation, Miranda, with her HR leadership spanning nearly eight years at Cricut, and Jim, bringing 25+ years of Wall Street expertise, share how they've built something far more powerful than cutting machines. From graduates honoring deceased parents through custom graduation caps to stay-at-home moms building Etsy empires, they reveal how authentic mission-driven leadership creates both financial success and life-changing impact across 5.89 million active users in 50 countries.

What You'll Learn:

• How Cricut transformed from a money-losing scrapbooking company to a profitable billion-dollar platform in just over a decade
• The "platform vs. product" strategy that creates endless creative possibilities and recurring revenue streams
• The "cheetah speed" approach to innovation—how to study markets carefully then dominate when you strike
• How authentic employee ownership mentality attracts top talent and reduces turnover in competitive markets
• Why giving back to teachers and communities isn't just good karma—it's smart business strategy for sustainable growth
• The Utah advantage: How Silicon Slopes culture combines high performance with work-life balance and family values

Whether you're scaling a creative business, building a platform company, or wondering how to turn customer passion into sustainable growth, Miranda and Jim's insights on leadership, innovation, and creating authentic impact offer a blueprint for building something that changes lives while generating serious returns.

Connect with Cricut:

• Website: cricut.com
• Social: LinkedIn, Instagram, Facebook, TikTok, Pinterest, YouTube
• Platform: designspace.cricut.com
• Careers: LinkedIn @Cricut

Want to Connect?

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Meet the dedicated members of our podcast committee who curate content, organize interviews, and ensure the success of The MountainWest Capital Network Podcast “Welcome to the Winners’ Circle”.
Cheri Waldron, MWCN Executive Director
Jason Roberts, MWCN Podcast Chair and Managing Director, Protiviti
Kevin Jessop, MWCN President and Chief Marketing Officer, IMA
Garit Lawson, MWCN Podcast Vice-Chair, Managing Director.
Zachary Reed, MWCN Podcast Producer, Senior Associate, PwC LLP
The LaunchPod Media Team.