"For many of us, myself included, it's easy to want to be on the New York Times bestseller list, or the USA Today bestseller list, and to try to get an amazing number of week-one sales, but it's important to remember that those lists are really hard to get on, and there can be this nice long tail in terms of the impact of a book where maybe it doesn't necessarily get a ton of sales in that first week or that first month. But over time, it continues to sell, right? And then you get these bumps, and you realize that, oh, this book has staying power," says Mallary Tenore Tarpley.

Mallary is here today for a double-feature Friday. She’s the author of Slip: Life in the Middle of Eating Disorder Recovery (Simon & Schuster/Simon Element). It’s pretty heavy shit, man. She developed a disordered relationship to food when her mother passed away when she was just 11 years old. Mallary spent years in treatment and the book blends her personal story with the ballast of science and outward-facing reporting, memoir-plus as it was pitched. We’ll call it Memoir Max.

Mallary has been on the hustle for Slip. She’s everywhere. She’s posting. She’s newslettering. She’s beating the drum. She’s an example of what a modern author must do in this age. I’d say take a look at what she’s doing and maybe cherry pick what works for you. But speaking from experience, really nobody is going to do it for you.

She graduated from Providence College and earned an MFA in creative nonfiction from Goucher College, where she started Slip. She worked with my dear friend Maggie Messitt on it for a bit.

Mallary is an assistant professor of practice at the University of Texas where she teaches journalism classes. She started her career at The Poynter Institute where she would become the managing editor of the website, poynter.org. Her work has appeared in The New York Times, The Washington Post, Teen Vogue, Nieman Storyboard and she has a Substack, don’t we all, called Write at the Edge, at mallary.substack.com. You can also learn more about her at mallarytenoretarpley.com and follow her on LinkedIn or Instagram as well.

We talk a lot about

• Platform and publicity
• How she vetted a freelance publicist
• Staying power
• And some of her best memories working alongside Roy Peter Clark at Poynter

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"The point of my book and the point of this big day of action that we're doing across the country is to drive that notion away that this isn't alternative energy, that it's the obvious, straightforward, common sense and very beautiful way to power the world going forward. To use the analogy I've been using, it's not any longer the Whole Foods of energy: nice, but pricey. It is now the Costco of energy: cheap available in bulk on the shelf, ready to go," says Bill McKibben, author of Here Comes the Sun.

Today we have Bill McKibben, author, at last count, of 447 books, including his latest Here Comes the Sun: A Last Chance for the Climate and a Fresh Chance for Civilization. It’s published by Norton and if ever there was an American president open to the idea of non-fossil-fuel energy solutions, it’s this one.

Photosynthesize, baby, photosynthesize, just rolls off the tongue.

So if you’re a real drip and don’t know who Bill McKibben is, let me tell you a thing or two: He’s the author 19 books, including his pioneering book on climate called The End of Nature, and one of my favorite books on rethinking consumerism, Hundred Dollar Holiday. Aside from being a journalist basically his entire life, he’s an activist who helped found 350.org, and Third Act, which is a movement of Americans over 60 who bring their collective power to the climate and democracy fights. We call them silver-haired ponytails here in Eugene.

And his latest venture is SunDay, a creative climate project that celebrates solar energy through art, storytelling, and public engagement. The day of action is Sunday, September 21, whereby they'll celebrate solar, host e-bike parades, give heat pump tours, and rally for change. There’s a SunDay event in Eugene, but I’ll unfortunately be burning fossil fuels that day driving up to Portland for a book event. But visit sunday.earth to find a local event near you. Those solar panel subsidies are going bye bye since the wannabe fuhrer will be gutting anything that doesn’t belch CO2 into the air.

Bill also writes the incredibly popular Substack The Crucial Years, which has nearly 100,000 subscribers. You can learn more about Bill and his books at billmckibben.com, and you’re about to learn more about how he told William Shawn to fuck off, his start as a sports writer, being a pioneer writing about climate, and how he wrote Here Comes the Sun in about one month.

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Robert Weintraub is a best selling author and, most recently, wrote "American Hindenburg" for The Atavist Magazine..

We’re going to hear from lead editor Jonah Ogles about his side of the table and how he advises people to model their stories after previously published ones and how there’s never really a wasted moment by doing as much research as possible. Either you find out there’s nothing there, or you find out there’s there there and you have more grist for the mill.

Robert is the best selling author of No Better Friend, The Divine Miss Marble, The House that Ruth Built, and The Victory Season. He has a Substack called NYC 1000 where he counts down the top 1,000 sporting events in New York City. That’s at weintraubr.substack.com.

Robert cut his teeth as a television producer at ESPN, but soon began writing for Slate, The New York Times, The Guardian, Grantland, and now The Atavist.

We talk about creating these historical narratives and grounding the characters in their present, looking at a magazine and then thinking what kind of stories you can pitch there, and how his Atavist story started as a book proposal.

You can learn more about Robert at robertweintraubauthor.com.

Order The Front Runner

Newsletter: Rage Against the Algorithm

Welcome to Pitch Club

Show notes: brendanomeara.com