The Creative Dark ⚡️ White-Knuckling, AI, and Running with Caroline Mays

“You’ve got to bushwhack through the creative dark, sometimes white-knuckling your way through. But eventually, the clearing shows up.” — Caroline Mays

This episode is your invitation to explore creativity through the lens of identity, friction, and the clearing that follows the dark. I’m joined by Caroline Mays, writer, brand strategist, and founder of Switchblade Lemonade.

Caroline defines creativity as a kind of spark that happens through process of rubbing two sticks together. She shares how her work is rooted in dialogue, deep listening, and helping people love the way their mind works so, they can share it with others.

We talk about tech failures, nervous system overwhelm, and running to reset. We explore her nuanced view on AI, where it helps (spreadsheets) and where it falls flat (writing that lacks soul) and how humor and movement can snap us out of a blocked state.

Caroline reminds us that the creative process is often messy and emotional, and that white-knuckling it can still lead to clarity. She brings honesty, sharp insight, and a fierce sense of creativity to her work.

Listen to the episode on Apple Podcasts and Spotify, or on your favorite podcast platform while you cook, clean, or create. Get the full show notes & transcript here.

Leave a comment on Substack or connect with us on LinkedIn Carla Contreras & Caroline Mays to share your takeaway from the episode.

xo Carla

PS: Upgrade to Nourished Creator Studio on Substack for quick-hit micro workshops, BTS Podcast, and simple tools to help you work on your creative dreams now, not someday.

Disclaimer: Always seek the counsel of a qualified medical practitioner or other healthcare provider for an individual consultation before making any significant changes to your health, lifestyle, or to answer questions about specific medical conditions. If you are driving or doing an activity that needs your attention, save the meditation practice for later. This podcast is for entertainment and information purposes only.

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