Is it possible your sales competitors in the market are saving time—and selling more—by leveraging the AI? It’s an idea worth being paranoid about.

It might be costing you more than you think.

With AI now embedded in everything from prospect research to sales prep and writing, your competitors are using tools like ChatGPT and Claude to speed up workflows, personalize pitches, and save hours per week. If you're still typing every email manually and Googling clients the old way, you're leaving money—and time—on the table.

In this episode you will:

• Learn how Bradley Hartmann integrates AI into his daily sales workflow

• Discover 7+ AI tools (free & paid) that help close deals faster and with more confidence

• Understand the mindset shift needed to explore AI without falling into hype—or fear

Hit play to discover how AI can transform your LBM sales game with practical tools, clear strategies, and real-world use cases.

Learn more about Bradley Hartmann's Sales Fundamentals Workshop.

In The Craft of LBM Sales, we tackle real-world sales challenges in the lumber and building materials industry, including handling sales objections, improving phone sales, and what to do when you can't close deals. Learn how to land new business, strengthen your negotiation skills, and build a reliable sales pipeline—even if you currently have no sales process in place. We also explore proven sales techniques, value selling strategies, overcoming sales rejection, hitting your sales goals, and navigating tough conversations around discounting.

Are you relying on outdated sales habits—and wondering why you keep missing your sales goal for the month?

Too many LBM sales reps (and their managers) skip the fundamentals in favor of tactics that don’t move the needle. This episode reveals the 10 foundational habits that separate consistent closers from underperformers—and how you can turn them into a team-wide contract for success.

In this episode you will:

• Discover the 10 Commandments of LBM Sales Excellence that top performers follow religiously

• Learn how to build daily, weekly, and monthly disciplines that fuel pipeline growth and accountability

• Get access to a real-world, one-page sales contract that boosts performance and eliminates excuses

Listen now to learn the exact sales fundamentals that drive profitable, consistent results in LBM—without competing on price. And click here to download your PDF version of the 10 10 Commandments of LBM Sales Excellence.

Learn more about Bradley Hartmann's Sales Fundamentals Workshop here.

In The Craft of LBM Sales, we tackle real-world sales challenges in the lumber and building materials industry, including handling sales objections, improving phone sales, and what to do when you can't close deals. Learn how to land new business, strengthen your negotiation skills, and build a reliable sales pipeline—even if you currently have no sales process in place. We also explore proven sales techniques, value selling strategies, overcoming sales rejection, hitting your sales goals, and navigating tough conversations around discounting.

Are you still leading sales conversations with pricing—and finding that you’re getting nowhere with builders?

In today’s competitive LBM sales landscape, builders are less concerned with saving a few bucks and more focused on saving time, staying efficient, and being informed. If you’re still relying on pricing alone to close deals, you’re not just blending in—it’s quite possible you’re losing business.

In this episode you will:

• Learn the real hidden costs builders care about (and how to sell to them).

• Discover how time, attention, and new product knowledge create sales differentiation.

• Get insights directly from three top custom builders to level up your prospecting strategy.

Listen now to learn how to stop competing on price and start delivering the kind of value builders are actively looking for.