The Cost of Virality // Adley Kinsman

Adley is one of Facebook's most-viewed female producers, consistently averaging over 1 billion monthly views, and the founder of Story House and VIRALISH, a creator collective helping brands achieve viral impact at scale. Renowned for her expertise in branded content distribution, she has developed successful campaigns for global brands like TikTok, Land Rover, Charmin, and Frito-Lay. Adley also frequently shares her insights on prominent stages, including AdWorld, ManyChat, and Social Media World. ---- Welcome to Creative Control, a show about the art and business of content—how to build it, how to scale it, and how to actually make it matter. After years of working behind the scenes with some of the world's biggest brands, Alex Lagos (Founder, Lagos Creative) is sharing what he's learned. Each week, we'll break down the game, dive deep on industry topics, and sit with people who are shaping creative culture—artists to athletes, entrepreneurs to influencers, celebrities to CEOs. ----- WATCH full episodes on YouTube: https://www.youtube.com/@LagosCreative ----- FREE DOWNLOAD Podcast360: https://bit.ly/Podcast360 ----- LC Approved Equipment List: https://lagoscreative.co/gear ----- FOLLOW ALEX Instagram: https://www.instagram.com/mralexlagos LinkedIn: https://www.linkedin.com/in/lagosalex TikTok: https://www.tiktok.com/@mralexlagos ----- FOLLOW EASTON Instagram: https://www.instagram.com/eastonjsmith/ ----- PRODUCED BY: Website: https://lagoscreative.co Instagram: https://www.instagram.com/lagoscreative TikTok: https://www.tiktok.com/@lagoscreative LAGOS CREATIVE is a Nashville-based creative agency and podcast studio offering production, distribution, and marketing services to clients worldwide since 2018. LC's work includes brands such as This Past Weekend with Theo Von, Cartier, SiriusXM, Bussin' With The Boys, Better Tomorrow with Hannah Brown, Net Positive with John Crist, Off The Vine with Kaitlyn Bristowe, and more. ----- BOOK a recording session at LC STUDIOS: https://bit.ly/LCstudios Learn more about your ad choices. Visit megaphone.fm/adchoices