The Copywriting Mistakes Costing You Clients with Simone Robinson

In this episode, I’m joined by Simone Robinson, Founder and CEO of Northern Peak Marketing, for a deep dive into what actually makes copy convert — and why so many businesses struggle to get it right.

With over 12 years of experience in digital marketing and senior leadership roles, Simone has worked on campaigns for 8-figure brands, global exporters, and celebrity clients. She specialises in direct-response copywriting, messaging clarity, and conversion-focused strategy — and she doesn’t hold back in this conversation.

We unpack why most headlines fail to grab attention, what makes people keep reading, and how to move beyond basic “features and benefits” copy to messaging that connects results to emotion. We also talk about common CTA mistakes, how to quickly spot what might be costing you clients in your own copy, and where AI fits into copywriting today — what it can support, and where human insight still matters most.

If you’ve ever felt like your marketing sounds fine… but isn’t converting, this episode will give you clarity, practical insights, and plenty of “aha” moments.

This is a must-listen for business owners who want their words to work harder — and smarter.

Find out more about Northernpeak Marketing here: www.northernpeakmarketing.com

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