The Cookbook Podcast - Julie Lord: Empowering Women in Steel

In this episode of The Cookbook, host Iris Goldfeder welcomes Julie Lord, president of FRC Global and Alltherm, to discuss her journey in the steel industry, the importance of women in leadership, and the evolution of empathy in business. They explore the challenges and triumphs of being a woman in a traditionally male-dominated field, the significance of authenticity in leadership, and the value of creating community and connection. Julie shares her entrepreneurial journey, emphasizing the importance of self-discovery and resilience. The conversation also touches on mindfulness, emotional intelligence, and the power of leading with empathy.

Chapters

00:01 Welcome to The Cookbook

02:52 Life Journeys and Transitions

05:55 Finding Your Voice and Standing Out

08:40 Brand Strategy and Business Alignment

11:33 The Importance of Company Culture

14:33 Navigating Client Relationships

17:26 The Challenges of Entrepreneurship

20:10 The Debate on Rebranding

23:12 Cultural Adaptation in Business

26:11 User Experience and Brand Positioning

28:55 Niche Marketing and Differentiation

31:58 Closing Thoughts and What Lights Your Fire