The Conversion Podcast | Episode 1 | The power of experimentation

You can find the full transcript for this episode and video here.

Is perfect testing slowing down your business?

In this episode, James Flory breaks down the difference between pragmatic and purist approaches to experimentation and why focusing on speed, context, and decision-making matters more than statistical perfection.

Discover how to select the optimal testing method, foster organizational buy-in, and identify your “killer test” that drives tangible impact.

Topics covered:

• Pragmatic vs. Purist experimentation
• How to test with limited data
• Real-world business examples
• Communicating results to stakeholders
• Building a data-driven culture

Featuring: James Flory
Host: Matt Wright

Head to conversion.com to find out more!

#Experimentation #ConversionOptimization #ABTesting #DigitalStrategy #UXResearch #DataDriven