The Conversion Mirage: Why the Numbers You Trust Might Be Lying to You

Kyle and Reese break down one of the biggest blind spots in digital marketing: the data we take at face value. From Google Ads to Meta, most campaigns look great on paper — until you trace what those “conversions” actually mean. This episode unpacks how false confidence creeps in, how to connect your data properly, and what real performance looks like when the numbers finally tell the truth.