The Content Brief Podcast Por Scott Murray arte de portada

The Content Brief

The Content Brief

De: Scott Murray
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The Content Brief is a unique content marketing podcast that blends profound insights in a focused, engaging narrative. Instead of a traditional interview podcast, The Content Brief takes the best and most impactful moments from a more extended conversation and infuses them with music, sound effects and pop culture drops. A chime signals key takeaways throughout each episode, culminating in a concise summary at the end, ensuring you leave with actionable insights. Content Innovator Scott Murray guides you through each episode. He adds insights into consumer behavior, humanized communication, and modern marketing strategy, offering a comprehensive perspective that ties all elements together. Designed for both B2B and B2C audiences, The Content Brief is committed to delivering substantial value while honoring your time.2025 Economía Gestión y Liderazgo Liderazgo Marketing Marketing y Ventas
Episodios
  • The Next Episode is October 8th

    The Next Episode is October 8th
    Sep 25 2025

    There will be no new episode this week, but the next episode is scheduled for October 8th.
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    1 m
  • Is It Time to Replace Funnels, Customer Avatars, and Cold Outreach?

    Is It Time to Replace Funnels, Customer Avatars, and Cold Outreach?
    Sep 11 2025

    This week’s briefing takes a critical look at outdated marketing habits (like avatars and funnels), as well as other ways that might disrupt connections between brand and audience.

    You’ll hear:

    • Phil Treagus Evans shares an “EMPATH Framework,” designed to go beyond avatars and one-dimensional demographic labels and build deeper, human connections.

    • Michael Maximoff shares a perspective that cold outreach doesn't work the way it did in 2010, and how to reframe it for your prospects and audience today.

    • With new research showing that listeners give new podcasts very little time to impress them, I'll share some mistakes to avoid at the start of an episode.

    This episode is all about breaking out of old habits for the better of your business and your audience. Sometimes you just need to tweak it. Other times, you may need to scrap the whole thing!

    Full show notes with links - https://www.yourcontentbrief.com/is-it-time-to-replace-funnels-customer-avatars-and-cold-outreach/
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    39 m
  • Can Blogs Succeed Where Templated Marketing Fails?

    Can Blogs Succeed Where Templated Marketing Fails?
    Aug 27 2025

    This week’s briefing examines the issue of templated thinking, ranging from copy-and-paste posts on LinkedIn to the striking example of 7,000 white papers that were almost entirely unread. Both highlight what happens when marketers repeat tactics without critical thought.

    Then we’ll preview the latest Orbit Media Blogger Survey (releasing on August 28) with Andy Crestodina, which reveals what’s really working (and not working) in blogging today.

    You'll hear:

    • Krista Mollion’s critique of “copy-and-paste culture” and why it signals a deeper critical thinking problem.

    • Lindsay Tjepkema and Ian Faison discuss the lesson behind the creation of 7,000 white papers and what it says about chasing quantity over value.

    • How creative approaches to podcasting can help businesses stand out from the usual corporate formats.

    • Andy Crestodina’s highlights from the 2025 Blogger Survey: what strategies deliver results, how AI is being used effectively, and more!

    Full show notes with links - https://www.yourcontentbrief.com/can-blogs-succeed-where-templated-marketing-fails/
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    44 m
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