This week, we break down a real example of transforming generic marketing language into meaningful content, explore how gated content barriers have spread beyond contact forms, and I share an AI mistake I made that others can learn from.

You'll hear:

• A step-by-step transformation from generic marketing language to meaningful language using a fake company and product - but a real audience.
• How gated content hurts connection and why this barrier mentality has spread into uncomfortable sales tactics and even YouTube content.
• My confession about an AI mistake I caught myself making and how it applies to recent AI content and cognitive research.
• Research insights from Neil Patel about human-written content still wins, plus Ann Handley's post about an upcoming blogger survey, and a gated content analysis from Impact Plus's Kaityn Petro.
• A conversation clip from my conversation with Michael Stelzner on the Social Media Marketing Podcast about breaking free from outdated processes and dangerous assumptions

This episode challenges the templated approaches that make brands sound identical, shows why removing barriers to create stronger relationships, and exposes the critical thinking skills we risk losing when we lean too heavily on speedy technology.

Show notes with links - https://www.yourcontentbrief.com/are-we-drowning-in-our-own-marketing-language/

This week, we examine how templated language can dehumanize LinkedIn DMs, the tendency to overthink our video content, the benefits of trying out Instagram, and how to transform a mobile experience into a Disney ride.

You'll hear:

• How LinkedIn DMs that start with "At" instantly sound like radio commercials
• Keelyn Hart's advice for a different approach to DMs
• How the same templated language problem shows up in emails and social posts (and makes people tune out)
• Video advice from LinkedIn's Purna Virji and Deya on why imperfect videos focused on conversations work best
• A conversation with Instagram expert Corey Walker about how businesses can turn to Instagram in 2025.
• Insights from Brandon Beatty about how Disney's ride design provides a path for creating mobile customer experiences that feel like stories, not transactions.

This episode delves into why we obsess over perfection when audiences crave authenticity, and explores why trying new approaches might be exactly what your connections need.

Get the full show notes with links - https://www.yourcontentbrief.com/connecting-on-social-do-we-sound-like-humans-or-radio-ads/

This week, we’re looking at the gap between what marketers say and what they actually do—and how that disconnect shows up in their messaging, their goals, and their use of AI.

You’ll hear:

• Why so many “human” content strategists still sound robotic (via insight from Christopher Penn)

• A frustrating but telling look at where marketers are putting their focus in the year ahead, thanks to Rand Fishkin

• A thoughtful breakdown of what real conversion looks like and what it says about content, inspired by Matt Cornelison and Andy Crestodina

• A conversation with Sabrina Amjad from Vanbri Consulting about the current pros and cons of AI in business

• And an idea from Roger Dooley on how AI could help improve emotional intelligence.

This episode’s full of questions worth asking if you’re serious about content that connects—and not just content that fills space.

All links and show notes can be found here - https://www.yourcontentbrief.com/has-human-language-disappeared-in-content/