The Confidence Index

Summary

In this episode, AMCIS podcast host Simon Jones discuss The Confidence Index, which gauges the confidence of marketing and admissions staff in independent schools, with Emily Hargest and Victoria Deadman Gatt. They explore the challenges faced by these professionals, including budget cuts, staff turnover, and the importance of having the right fit in recruitment. The conversation emphasises the need for schools to recognize the value of marketing as a revenue enabler and the role of teachers in promoting the school. They also touch on the importance of maximizing marketing budgets and the evolving landscape of marketing in education.

Takeaways

• The Confidence Index measures the confidence of marketing and admissions staff.
• Budget cuts are impacting marketing efforts in schools.
• Staff turnover is a significant issue in the education sector.
• Recruiting the right fit for school roles is crucial.
• Marketing should be viewed as a revenue enabler, not a cost centre.
• Teachers play a vital role in the school's marketing efforts.
• There is a need for better representation of marketing in school leadership.
• Understanding market value from parents' perspectives is essential.
• Schools must adapt to changing perceptions of independent education.
• Technology is democratising marketing, making it accessible for all schools.

Links

www.amcis.co.uk

https://www.linkedin.com/in/victoriagatt/

https://www.linkedin.com/in/emilyhargest/

www.thebonjouragency.com