Dr. Tannetje’ Crocker, DVM, joins Dr. Andy Roark to talk about one of the most powerful (and often underused) tools in veterinary practice: social media. From Instagram posts to TikToks, Tannetje’ shares how she uses positive, relatable content to connect with pet owners, educate her community, and grow her practice in meaningful ways. In this episode, they dive into what kind of messaging actually works online, how to reach the right audience without fear tactics, and why being authentic matters more than ever. Whether you're trying to hire new team members, bring in more clients, or just wondering if you should finally hit “post,” this conversation will give you practical tips and inspiration to use social media with purpose.

Dr. Tannetje' Crocker

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Dr. Tannetje’ Crocker is a 2009 graduate from the Texas A&M University College of Veterinary Medicine. She is passionate about mentorship and empowering veterinary professionals to embrace the profession and find joy and success. Growing up Dr. Crocker competed on horses and was inspired to become a veterinarian. Since graduation she has worked as an equine ambulatory vet, small animal general practitioner, and emergency veterinarian. She currently lives in Texas with her spirited 10 year old daughter, funny 6 year old son, and supportive husband of 16 years.

She works as an ER Veterinarian for Veterinary Emergency Group in Dallas, TX. Recently she was excited to purchase Alta Vista Animal Hospital in Fort Worth, TX. She plans to continue her support of fellow veterinary professionals, both virtually and in person through her various endeavors.

Follow her veterinary journey @dr.tannetje.crocker or www.drcrockerpetvet.com

Clair Sauer, CVT, joins Dr. Andy Roark to explore how we’re teaching (and could be teaching better) in vet med. In this episode of the Cone of Shame Podcast, they dig into Clair’s unique path from science teacher to veterinary technician educator at the University of Pennsylvania. With a passion for learning theory and hands-on training, Clair shares her thoughts on competency-based education, the strengths and challenges of the distributive model for vet schools, and why clear learning outcomes should drive everything from curriculum design to in-clinic staff training. If you're curious about the future of veterinary education, technician training, or how to build a stronger teaching culture in your hospital, this conversation will light you up. Let’s get into it!

Clair Sauer on Instagram

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Clair Sauer started her career as a High School Science teacher. After teaching in the USA and Japan over the span of a decade, she earned her MSEd from West Chester University in 2004 . Since then, she has been involved in developing and spreading awareness of inclusive science programs for urban youth and under represented communities. Upon leaving formal teaching, she worked extensively in shelter medicine, animal welfare and public resource management. Working in shelter med led her to pursue her CVT, which she received in 2018 from Harcum College. She is currently enrolled in a Medical Education Masters program to get another MSEd. She loves being a CVT while integrating her education background into her current role in academia. As well as still growing as a tech and becoming more aware of her own neurodivergence, she makes time to stay active in improving education and access to veterinary medicine for all. She has been nominated and recognized for her achievements and leadership, most recently in 2022, receiving the VECCS Steven Haskins Scholarship. She lives in Philadelphia with her 2 Doberman Pinschers and 2 kitties. When she isn’t nerding out about education and vet med, she likes going dancing with other nerds in vet med and riding bikes in the woods.

Dr. Alex Sigmund, DACVO, joins Dr. Andy Roark to share his journey from uncertain pre-vet student to rising ophthalmology star and social media sensation, better known as The Vet Eye Guy. In this episode of the Cone of Shame Podcast, Alex opens up about falling in love with ophthalmology during vet school, navigating the competitive world of residencies, and building a wildly popular educational Instagram presence. From his passion for teaching to the moment he realized his bite-sized videos were making a global impact, Alex talks candidly about the heart behind his content—and why he’s determined to make eye care more approachable for veterinarians everywhere. If you're curious about becoming a specialist, growing your online voice, or just love a good origin story, this one's for you. Let’s get into it!

The Eye Vet Guy on Instagram

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Alex is a dedicated veterinary ophthalmologist with a passion for educating pet owners and veterinarians about animal eye health. With a background from UGA and the University of Tennessee, Alex shares insights from a diverse career treating various species, including dogs, cats, and exotic animals. Based in Atlanta, Alex offers teleconsultations and engages with a growing community of animal lovers.