The Coaching Conundrum—Why Sales Leaders Fail to Develop Their Team

💡 In this episode of the Sales Awakening Podcast, Steven Rosen and Colleen Stanley discuss sales managers' challenges in coaching. They highlight the importance of formal coaching processes in improving win rates and team success and share strategies for creating a coaching culture that fosters continuous improvement and skill mastery. They also highlight that regular coaching, focusing on skill development, and implementing a structured coaching methodology are key to creating a coaching culture and driving sales success. 💡

“Coaching is a tricky skill that needs to be understood and learned over time. However, it mostly becomes another item on a company’s to-do list and usually falls to the bottom.” - Steven Rosen

Coaching is often recognized as critical to driving performance in the fast-paced sales world. However, many sales leaders struggle to effectively coach their teams, leading to a significant gap between knowing the importance of coaching and implementing it. This dilemma, the coaching conundrum, can have far-reaching implications for sales teams and their overall success.

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