I’m back with a little reflection that’s been brewing for a while—one that hits right at the heart of what it means to be a creator right now. Lately, the number one question in my inbox (and probably yours too) goes something like this: “What happens to creativity now that AI can do so much?”

If that question sounds familiar, you’re not alone. We’ve seen this movie before. Back in 2006, I wrote a post responding to photographers who were terrified that point-and-shoot cameras would “steal” their jobs. Fast forward to today, and we’re hearing the same fear—just swap “AI” for “amateurs with a camera.”

For a trip down memory lane, check out that original post, “Don’t Worry, Just Focus. Please.” — it’s wild how the same conversation echoes through time. Different tools, same creative truth.

Here’s the thing: every new tool feels like a threat at first. Digital cameras. Instagram. Smartphones. Now AI. Each time, a slice of the market shifts. The low-end work gets automated or absorbed by cheaper, faster tools. But the top quartile—the creators who bring taste, originality, and human nuance—don’t vanish. They adapt, evolve, and expand what’s possible.

If you’re worried about being replaced, you’re probably looking at the wrong part of the playing field. The real creative edge has just moved—it’s waiting for you to catch up.

• History repeats: from point-and-shoot cameras to AI, every leap in tech stirs the same fear—and the same opportunity
• Stay out of the bottom tier: low-margin work gets eaten first; creativity built on depth, taste, and expertise always finds demand
• Leverage the tools: don’t compete with the machine—learn to wield it to multiply your output and sharpen your ideas
• Mindset as the real skill: the belief that you can evolve is what keeps you in the game when the rules change

The big idea?
Your creative advantage isn’t disappearing—it’s evolving. The tools may change, but what makes your work matter has always been the same: curiosity, courage, and a willingness to play with what’s next. AI isn’t the end of creativity. It’s an invitation to a new chapter. So pick up the tools, experiment, and move with the edge—because that’s where the real art happens.

In this week’s episode, we’re revisiting a powerful conversation that aired back in 2021 — one that’s just as relevant today as it was then. Mel Robbins has continued to inspire millions with her practical, science-backed approach to behavior change and personal growth. Since our last chat, she’s released a brand-new bestseller, The Let Them Theory, which builds beautifully on the ideas we explored together in this earlier episode.

Whether you’re new to Mel’s work or a longtime fan, this replay captures timeless insights into managing anxiety, regulating your nervous system, and finding your creative flow — lessons that feel even more essential in today’s fast-paced, always-on world.

Mel is a global thought leader, an international bestselling author of The High 5 Habit and The 5 Second Rule, and one of the most trusted voices in personal development. Her TEDx talk, “How to Stop Screwing Yourself Over”, has reached over 30 million viewers worldwide.

In this conversation, we explore how anxiety and overwhelm affect creativity and productivity — and how small, consistent actions can help you reset your nervous system, quiet fear, and get back to meaningful work.
Some highlights we explore:

• Why understanding your nervous system is key to unlocking focus and creativity.
• Mel’s practical tools for beating overwhelm and reigniting motivation when you’re stuck.
• How The High 5 Habit laid the groundwork for her new philosophy in The Let Them Theory.
• Simple daily practices — from mindfulness to micro-goals — that build momentum and self-trust.
• Why now might be the best time ever to create, even when the world feels uncertain.

This episode is a reminder that growth doesn’t come from control — it comes from courage, consistency, and letting go. If you’ve been navigating stress, self-doubt, or creative fatigue, Mel’s wisdom will help you reset and reimagine what’s possible.

Enjoy the revisit!

I’m writing you today from the south of France, where I’ve been taking a little breather before a busy fall. This episode is a reflection on some of the most popular questions that came up around the launch of Never Play It Safe. In the particular lies the universal — and the questions from our community reflect challenges so many of us face.

Matt asked about starting a coaching/consulting side hustle. My answer? Don’t try to solve everything from the couch. Start small. Run tiny experiments. Serve people by solving the problems you’ve already solved for yourself.
From there, Dylan jumped in with a question about making a film project with a comedian friend. We dug into what it means to treat creative collaborations like real businesses — agreements, responsibilities, financing, and the all-important element of play.

• Side hustles that stick: why solving your own past problems makes you a better coach or consultant
• Tiny experiments: the fastest way to test ideas and get real data instead of planning forever
• Collaboration as play: how operating agreements and clear roles keep partnerships fun instead of frustrating
• Burnout recovery: why rediscovering play is the antidote to grazing through work like a cow instead of hunting like a lion

The big idea? The best way forward isn’t overthinking — it’s showing up, experimenting, and rediscovering play in the process.