Most salespeople don’t lose deals because their product is bad.

They lose deals because they don’t control the sales conversation.

In this podcast episode, we unpack why desperation in sales attracts the wrong clients, why discounting too early kills value, and why customers may be kings but they are not always right.

We talk about the real sales mistakes happening in African businesses today:

• Selling a Ford Ranger to someone with a Toyota Vitz budget

• Clients who negotiate on price and then become your biggest headache

• Why discounting means you’re removing value from your own offering

• How to control the sales process without sounding arrogant

• Why you should never give a discount without taking something in return If you’re in sales, entrepreneurship, business development, or leadership, this conversation will change how you sell, price, and negotiate especially in African markets.

Watch. Learn. Sell better. Sales process, discounting in sales, sales negotiation, value based selling, African business sales, pricing strategy, sales mindset, how to control the sales conversation, why salespeople fail If this episode helped you: Like the video Subscribe for more real

African business conversations Share it with someone who keeps discounting to close deals

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What does world-class customer service really look like and why is Africa still struggling to reach that level?

In this powerful episode of The TCV Podcast, we sit down with Mr Vimbainashe from Avant Cars to unpack his journey from working in South Africa and Dubai’s hospitality industry to building Avant Cars, one of Zimbabwe’s fast-growing automotive businesses founded in 2019.

Mr Vimbainashe shares hard-earned lessons from Dubai, where 10–20 hour shifts, discipline, and daily customer service training are the norm and contrasts that with the African business environment where training is undervalued, passion fades, and man-made expenses silently kill growth.

We dive into:

Why degrees without training don’t build successful businesses

How buying non-runner cars, fixing them, and reselling became a business model

The brutal reality of running a transport business in Zimbabwe

Why setting up offices and outlets is critical for business growth

How personal relationships and marriage affect business performance

What it takes to reach Dubai-level customer service standards in Africa

How Avant Cars achieved BeForward VIP Gold Category on SBT

This conversation is a must-watch for entrepreneurs, business owners, managers, sales teams, and customer service professionals who want to build sustainable African businesses that compete globally.

Watch, learn, and rethink how you do business.

Don’t forget to:

Like Comment Share with your team Subscribe for more African business conversations African entrepreneurship, customer service training, Dubai customer service standards, Zimbabwe business, automotive business Africa, Avant Cars Zimbabwe, business training Africa, African startups, transport business Zimbabwe, hospitality training, sales and customer service, business growth Africa, BeForward VIP Gold, SBT Japan cars

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In this podcast, we unpack why most managers don’t actually know how to lead. Being a manager is not about the salary, the title, or the corner office it’s about taking full responsibility so your leader can focus on what truly matters.

We dive into why middle-level managers must step up and cover their boss, not compete with them. If you report directly to the CEO, your job is simple but tough: fire the CEO from daily operations. When leadership still handles everything, it means the wrong people are in the wrong roles.

We also expose why many new managers struggle to step up, why CEOs are forced to be everywhere at once, and how poor management quietly destroys company culture, growth, and focus especially in African businesses.

This episode is a wake-up call for:• CEOs who feel overwhelmed• Managers who want to become truly valuable• Businesses stuck because leadership can’t let go• Organizations suffering from poor accountability

Great managers don’t add work to the CEO they buy time.

If your leader still has to check everything, approve everything, and solve everything, you don’t have managers… you have job titles.

Watch the full conversation and learn:

• Why management is about responsibility, not money

• How strong managers protect and empower their leaders

• The real signs of poor management in an organization

• How to build a leadership structure that actually works

Subscribe for more real, unfiltered conversations on leadership, management, and African business growth, management failure, leadership mistakes, CEO burnout, African business leadership, bad managers, middle management, executive leadership, company culture, business growth Africa

#Leadership #Management #AfricanBusiness #CEO #BusinessGrowth #LeadershipDevelopment #ManagementMistakes #Entrepreneurship #CompanyCulture #TheCharteredVendor