The CPG Guys are joined in this episode by returning guest Nik Modi, Co-Head of Global Consumer & Retail Research at RBC Capital Markets.

In this episode, Nik discusses his recent communication equity research newsletter called “Attention CPG Management/Boards: It’s Time to Cut EPS Significantly”

Nik argues that cutting numbers significantly would not only provide a floor on valuations, but also provide ample flex for investments that are critically needed, especially in marketing, innovation, supply chain and AI talent/capabilities.

Follow Nik Modi on LinkedIn at: https://www.linkedin.com/in/nik-modi-675926/

Follow RBC Capital Markets on LinkedIn at: https://www.linkedin.com/company/rbc-capital-markets/

Follow RBC Capital online at: https://www.rbccm.com/en/

To read Nick’s letter go here: https://www.linkedin.com/posts/cpgpodcast_growth-activity-7320215173019942913-wRRY?utm_source=share&utm_medium=member_ios&rcm=ACoAAAAB-1kB_qphpg7T2qlI24Zz4i_8wB0zMTI

CPG Guys Website: http://CPGguys.com
FMCG Guys Website: http://FMCGguys.com
CPG Scoop Website: http://CPGscoop.com

Subscribe to Chain Drug Review here: https://chaindrugreview.com/
Subscribe to Mass Market Retailers here: https://massmarketretailers.com/

DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.

CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.

In this episode, Sri interviews Jordan Berke, founder & CEO of TOMORROW, is a leading digital retail advisory firm, enabling global retailers to accelerate growth through digitization.

Sri and Jordan tour an Amazon Fresh store as Jordan offers his expert analysis of how this brick & mortar format is performing.

Find Jordan on LinkedIn at: https://www.linkedin.com/in/jordan-berke-tomorrow/
Find TOMORROW on LinkedIn at: https://www.linkedin.com/company/tomorrow-retail-consulting/
Find TOMORROW online at: https://tomorrowretail.com/

CPG Guys Website: http://CPGguys.com
FMCG Guys Website: http://FMCGguys.com
CPG Scoop Website: http://CPGscoop.com
Rhea Raj’s Website: http://rhearaj.com
Lara Raj in Katseye: https://www.katseye.world/

DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.

CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.

In this episode, the CPG Guys are joined by Greg Pulsifer, SVP of eCommerce at Sam’s Club, the club format division of Walmart.

Find Greg on LinkedIn at: https://www.linkedin.com/in/gregpulsifer/
Find Sam’s Club on LinkedIn at: https://www.linkedin.com/company/sam's-club/
Find Sam’s Club online at: https://corporate.walmart.com/about/samsclub/sams-club-suppliers?

Greg answers these questions:

1. Tell us about you the person? Take us through your career growth journey in digital and ecommerce and how you got here?
2. Take us through Sam’s ecommerce strategy and what is the 2025 focus? [Greg will respond to #6 below as a response to this strategy question, hence striking out the questions below.]
3. NRF digital council - what does this mean and how are you and Sam’s club contributing through it in our industry?
4. How has ecommerce fundamentally changed over COVID and in a post COVID environment? How are you and Sam’s dealing with this?
5. Tell us about your team and how you motivate them everyday? What is your approach to people leadership?
6. Retail media has fundamentally changed shopping. How are you partnering with MAP and leveraging this for your customers experiences?
7. What trends are you following these days? AI, tech, other or digital trends? Why are these important?

CPG Guys Website: http://CPGguys.com
FMCG Guys Website: http://FMCGguys.com
CPG Scoop Website: http://CPGscoop.com
Rhea Raj’s Website: http://rhearaj.com
Lara Raj in Katseye: https://www.katseye.world/

DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.

CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.

The CPG Guys are joined in this episode straight from Sydney, Australia by Imteaz Ahamed, founder and CEO of an artificial intelligence platform called Applied Intelligence. This episode is contextual for the CPG industry and covers many topics related to what YOU as a listener - either from a brand or retailer are faced with today.

Find Imteaz Ahamed on Linkedin at : https://www.linkedin.com/in/imteaza/

Find Applied Intelligence on Linkedin at : https://www.linkedin.com/company/applied-intelligence-newsletter/

Find Applied Intelligence online at : https://appliedintelligence.beehiiv.com/

Here's what we discussed :

1. Is the CPG industry ready for AI at scale?
2. Do we understand the difference between ML & AI?
3. What is applied AI?
4. Where is AI the most effective in commercial forums, teams and growth?
5. Are CMO's doing what's needed to leverage AI?
6. Why ChatGPT is merely a beginning...
7. How can you learn, adapt and adopt.
8. Applied AI in CPG.

CPG Guys Website: http://CPGguys.com
FMCG Guys Website: http://FMCGguys.com
CPG Scoop Website: http://CPGscoop.com
Rhea Raj’s Website: http://rhearaj.com
Lara Raj in Katseye: https://www.katseye.world/

DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.

CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.

The CPG Guys are joined by Michael La Kier, Vice President Brand Development at the Independent Grocers Alliance (IGA) the largest affiliation of independent grocers in the U.S. andaround the world, boasting 2,500 U.S. stores and 7,500+ globally. This episode was recorded at the 2025 Commerce Media Brand Summit produced by WB Research.

Find Michael on LinkedIn at: https://www.linkedin.com/in/michaellakier/
Find IGA on LinkedIn at: https://www.linkedin.com/company/iga-inc./
Find IGA online at: https://www.iga.com/

Michael answers these questions:

1. What is the history of retail media at IGA and how can brands activate on it?
2. How can independents help brands regain their volume through customer acquisition?
3. How does IGA help its members with assortment planning?
4. Why should all marketing efforts drive actions?
5. How has IGA partnered with Instacart?

CPG Guys Website: http://CPGguys.com
FMCG Guys Website: http://FMCGguys.com
CPG Scoop Website: http://CPGscoop.com
Rhea Raj’s Website: http://rhearaj.com
Lara Raj in Katseye: https://www.katseye.world/
WB Research: https://www.wbresearch.com/

DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.

CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.

In this episode, the CPG Guys are joined by Cristian Arcangeli, Vice President of Omnichannel and Customer Experience at illycaffè, an Italian family business, founded in Trieste in 1933 and committed to offering the greatest coffee to the world.

Find Cristian on LinkedIn at: https://www.linkedin.com/in/carcangeli/
Find illycaffè on LinkedIn at: https://www.linkedin.com/company/illycaffe/
Find Illycaffè online at: https://www.illy.com/en-us

Apply to join the Cornell retail media program https://ecornell.cornell.edu/certificates/marketing/retail-media-strategy/

Cristian answers these questions:

1. Can you share pivotal experiences in your journey from working with fashion brands like Gucci and Diesel to your current role at illycaffè?
2. How does illycaffè ensure a seamless omnichannel experience for its customers?
3. How has illycaffè’s digital business evolved under your leadership? What have been your key objectives in this area?
4. How does illycaffè differentiate its digital customer experience from competitors in the market? What have been successful components of this strategy?
5. Can you discuss any recent digital innovations at illycaffè that have significantly impacted customer experience?
6. How are you leveraging customer data to inform your digital strategies? You have a large presence on Amazon & you have a thriving DTC business. How are you utilizing the generated transaction data?
7. In what ways does illycaffè collect and implement customer feedback to improve its digital platforms?
8. What emerging digital trends do you believe will shape the future of customer experience in the CPG industry?

CPG Guys Website: http://CPGguys.com
FMCG Guys Website: http://FMCGguys.com
CPG Scoop Website: http://CPGscoop.com
Rhea Raj’s Website: http://rhearaj.com
Lara Raj in Katseye: https://www.katseye.world/

DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.

CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.

The CPG Guys welcome the senior editor of the Path to Purchase Institute, Cyndi Loza, to discuss the latest retail media networks benchmarking report produced by them and the results. Some outcomes will surprise you, some are a confirmation and some retail media networks have missed the opportunity completely.

Apply to join the Cornell retail media program https://ecornell.cornell.edu/certificates/marketing/retail-media-strategy/

Find Cyndi Loza on Linkedin: https://www.linkedin.com/in/cyndiloza/

Find Path to Purchase Institute on Linkedin: https://www.linkedin.com/company/the-path-to-purchase-institute/

Find Path to Purchase Institute online : https://p2pi.com/

Find the P2PI Retail Media Networks Ratings & Insights Report here: https://p2pi.com/2025-p2p-trend-report-transunion

Here's what we discussed :

1.) Which retail media networks outperform and are seen as best in class?

2.) Which RMN's have the best measurement frameworks?

3.) Who is the easiest to work with?

4.) Which RMN is integrated with merchants?

and so much more....

CPG Guys Website: http://CPGguys.com
FMCG Guys Website: http://FMCGguys.com
CPG Scoop Website: http://CPGscoop.com
Rhea Raj’s Website: http://rhearaj.com
Lara Raj in Katseye: https://www.katseye.world/

DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.

CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.

The CPG Guys are joined in this episode by the founder of Doughlicious - the London dough company. Indulgent, yet healthy cookies - yes, that's whipping up treats in her kitchen to becoming London’s cookie queen, Kathryn Bricken turned her American baking magic into a sweet success story. Her legendary homemade cookies, crafted with clean, premium ingredients and free from artificial nasties, sparked such a frenzy among friends—who begged for her secret dough to bake at home—that she knew she had to share her creation with the world.

Apply to join the Cornell retail media program https://ecornell.cornell.edu/certificates/marketing/retail-media-strategy/

Find Kathryn Bricken on Linkedin at: https://www.linkedin.com/in/kathryn-bricken-78620625/

Find Doughlicious on Linkedin at: https://www.linkedin.com/company/doughlicious-dough/

Find Doughlicious online at: https://doughlicious.co.uk/

Here's what we asked her :

1. Tell us about you the person? How did the idea for doughalicious come by? How did you convert the idea to a product?
2. How is doughalicious scaling? Why is it better than other brands? Where can it be found
3. Take us through the portfolio of doughalicious. What’s next?
4. In categories where there are brands with deep marketing pockets and distribution how do you captivate the consumer
5. Tell us about your team and how you motivate them everyday? What is your approach to people leadership?
6. Who has been your mentor and advisor and what is the importance of this? What advise would you give other startups in this place?
7. Challenges as a startup
8. What trends are you following these days? AI, tech, other or food trends? Why are these important?

CPG Guys Website: http://CPGguys.com
FMCG Guys Website: http://FMCGguys.com
CPG Scoop Website: http://CPGscoop.com
Rhea Raj’s Website: http://rhearaj.com
Lara Raj in Katseye: https://www.katseye.world/

DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.

CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.