After 100 amazing episodes, we are stepping away from The Business of Writing Podcast to focus on exciting new ventures and partnerships. 

In the final episode of this first chapter, Laura and Rachel reveal why they’re making this decision, what we’re doing next, the biggest lessons we’ve learned along the way, and how you can make space for your business (and yourself) to evolve. 

• Why we’re stepping away from the BOW Podcast for a little while
• How to give yourself and your business space so you can evolve and change over time
• Why you should never forget that everything has a shelf life 
• Finding people who can ask you hard questions to make sure you don’t get “stuck” in your business
• How to treat your business as an experiment so you can test new ideas without fear
• Where we’re putting our focus and attention next 
• A very special ‘rapid fire’ question round

And plenty more along the way. Get the resources mentioned in this episode below.

Adam Hunt is a TV Producer turned Copywriter who specializes in comedic copywriting. He says there’s an art to writing jokes that work for brands – and a science that makes sure the end result is on-brand, on-message and won’t get you cancelled.

Adam brought together TV’s best comedy writers to form his White Label Comedy Hive-Mind. 

They, to help brands of all shapes and sizes entertain, engage and sell. Which, he says, was not as hard as it sounds, since they were all in the same branch of Starbucks complaining about the WiFi. He now keeps them in a small bucket on his coffee table, occasionally feeding them episodes of Cheers.

• How Adam convinced a bunch of TV writers to give up their fat paychecks and jump ship and start a copy agency
• Why joke formulas don’t always work in persuasive copy (and the counterintuitive reason Adam still uses them)
• How to find the perfect balance of comedy, psychology, and marketing to write a winning piece every time
• Why you should always start with conversion copy before thinking about the joke
• How to use comedy to get your audience to lower their resistance and be more open to hearing your message. 
• The secret to avoiding cringe worthy jokes when injecting humor into your brand
• How to avoid the biggest mistakes newbie writers make when trying their hand at humor 
• Adam’s advice for managing (and corralling) a team of writers and comedians

And plenty more along the way. Get the resources mentioned in this episode below.

So many of our listeners want to market themselves and build great platforms, we want to highlight the kind of person who can really make it happen. So today we are interviewing Laura Valenti, who is the genius behind many of the systems here at the Business of Writing. We could not have made this show without her. 

Laura is a creative and dynamic project manager and UX/UI designer freelance. Ever since she was young, Laura rejected the idea that having a job had to be exhausting so she simply decided to build her dream career.

She spent 5 years working in London and a year and a half in Lisbon, before moving back to Italy (where she grew up) and bringing back everything she learned abroad. Right now she is working for multiple clients with different "hats". These days Laura is primarily a designer but she is also a project manager, social media manager and ux researcher.

Today we talk about project management, mindset, and building a business that’s authentically you.

• How to embrace free online learning to change your career (and your life!)
• Laura’s advice for getting paid to learn new skills
• How to see change in your business as healthy and exciting (rather than stressful)
• The first person you should hire when launching your new business
• How to build trust and brand awareness quickly when you’re just getting started 
• Which parts of your business you should automate and systematize first
• How to automate more of your writing business so you can focus on the work you love most
• Becoming a collaborator (rather than an employee) when working with clients
• The powerful mindset strategy behind increasing productivity and creativity 
• Laura’s advice for fixing an unproductive day 
• The 3 lists you should carry around with you daily to consistently move toward big goals 
• How to enjoy the “journey” of building your business (and not just the destination)

And plenty more along the way.