The Business of Staging Podcast Podcast Por Nina Doiron arte de portada

The Business of Staging Podcast

The Business of Staging Podcast

De: Nina Doiron
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Welcome to The Business of Staging Podcast, where we empower new and seasoned home stagers to run, operate, and grow their staging businesses successfully. Hosted by Nina Doiron, a professional home stager since 2016 and founder of the Business of Staging School, each episode dives deep into essential topics—from marketing strategies and pricing tactics to client relations and operational efficiency. Whether you're just starting out or looking to take your business to the next level, you'll find a wealth of valuable insights and actionable tips. Tune in weekly to transform your passion for staNina Doiron Economía Gestión y Liderazgo Liderazgo
Episodios
  • Get Smart About Rental Renewals
    Apr 22 2025

    In this episode of The Business of Staging Podcast, we’re diving into a hot topic that’s been buzzing across stager forums and Facebook groups: rental renewals — and how to price them properly.

    If you’ve ever struggled with what to charge for a second staging term, or felt pressure to offer deep discounts just to keep your inventory in place, this episode is for you. I’m breaking down why your staging inventory is more than just décor — it’s a business asset — and why charging only 30% of your original fee could be costing you big.

    We’ll talk about:

    • What a fair renewal discount looks like (and what’s too low)

    • Why seasonality should impact your pricing strategy

    • How to communicate your renewal policies clearly and professionally

    • Tips to protect your inventory and maximize your profits

    Whether you're new to the industry or looking to tighten up your systems, this episode will help you think like a business owner — not just a designer — so you can price with confidence and grow your bottom line.

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    10 m
  • The Importance of Pricing your Staging Services Correctly
    Feb 5 2025

    In this episode of The Business of Staging Podcast, we dive into the critical importance of pricing your staging services correctly and why cheaper is not always better. We discuss how underpricing can hurt your profitability, reputation, and long-term success, and how to set pricing that reflects the value you bring to the table. You'll hear real-world examples of businesses that failed due to poor pricing strategies, as well as actionable tips to ensure your pricing helps you scale and grow a thriving business. Tune in to learn why staging is a luxury service, and how to avoid the pitfalls of competing on price!


    Stay informed, embrace innovation, and learn how to thrive in this new era of home staging.

    Join the Business of Staging Facebook group: ⁠https://www.facebook.com/groups/businessofstaging⁠

    Learn more about 'Run an Efficient & Profitable Home Staging Business' on-demand training program:⁠https://sites.google.com/view/businessofstagingschool/home⁠

    If you're interested in being a guest on the show! Please reach out via email at ⁠businessofstaging@gmail.com

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    13 m
  • Reviews can make or break your staging business
    Jan 8 2025

    Reviews can make or break your staging business! In this episode, we dive into why client reviews are so important, how to ask for them effectively, and how to turn them into powerful marketing tools. From timing your requests to overcoming client objections, you’ll learn actionable strategies to build trust, establish credibility, and grow your business through glowing testimonials. Tune in to discover how to make reviews work for you!Stay informed, embrace innovation, and learn how to thrive in this new era of home staging.
    --- Join the Business of Staging Facebook group: https://www.facebook.com/groups/businessofstaging
    Learn more about 'Run an Efficient & Profitable Home Staging Business' on-demand training program:
    https://sites.google.com/view/businessofstagingschool/home
    If you're interested in being a guest on the show! Please reach out via email at businessofstaging@gmail.com.

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    13 m
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