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Dr. Thomas Trautmann shatters conventional wisdom about decision-making in this revolutionary conversation about brain science and business growth. Drawing on cutting-edge neuroscience research, Dr. Trautmann reveals why 97% of our decisions come from the primal brain rather than rational thinking – and how understanding this changes everything about effective persuasion.

The core revelation? Your clients' brains don't care about your products, services, or company story. The primal brain makes decisions in just 11 seconds, with only a 7-second window for capturing attention. This explains why feature-based selling consistently fails while emotional connection thrives.

Dr. Trautmann introduces the concept of "subconscious frustrations" – deeply human concerns operating below our awareness that truly drive our choices. Through compelling examples, he demonstrates how shifting from product-focused pitches to addressing these hidden motivations creates profound business results. One manufacturing client saw booth visits increase by 70% and retention jump by 60% after implementing this approach.

What makes this methodology so powerful is its ethical foundation. Rather than manipulating clients, it focuses on genuinely understanding their needs and making them feel valued. The four-parameter persuasion formula – identifying subconscious frustrations, clarifying your identity, explaining your purpose, and building your tribe – creates a framework anyone can implement.

Perhaps most valuable is Dr. Trautmann's practical guidance on implementation. From adopting "you language" that shifts focus entirely to the client, to using strategic storytelling as a persuasion tool, he offers concrete steps for transforming your communication approach and building a loyal tribe of clients with 70% conversion rates.

Connect with Dr. Trautmann at happy-brains.com or make-me-great.com to discover how understanding the brain's decision process can elevate your business while creating genuinely positive experiences for your clients. Would you like to transform how you connect with potential clients by speaking directly to their primal decision-making processes?

Music, lyrics, guitar and singing by Dr Ariel Rosita King

Teach me to live one day at a time
with courage love and a sense of pride.
Giving me the ability to love and accept myself
so I can go and give it to someone else.
Teach me to live one day at a time.....

The Business of Life
Dr Ariella (Ariel) Rosita King
Original Song, "Teach Me to Live one Day At A Time"
written, guitar and vocals by Dr. Ariel Rosita King

Dr King Solutions (USA Office)
1629 K St, NW #300,
Washington, DC 20006, USA,
+1-202-827-9762
DrKingSolutons@gmail.com
DrKingSolutions.com

Send us a text

Dr. Lara Akinnawonu powerful journey from patient to physician began after a childhood road traffic accident landed her in intensive care. This formative experience ignited her passion for medicine and shaped her dedication to serving underrepresented communities throughout her career.

After training in rural Wales – a dramatic shift from her London upbringing – Dr. Lara Akinnawonu gained invaluable perspective on delivering healthcare with limited resources. This creative approach to medicine has infused her work as she advocates for Black health issues across the United Kingdom. Her focus spans multiple critical areas: addressing the maternal mortality rate where Black women face three times higher risk during pregnancy, promoting blood and organ donation within minority communities, and tackling knife crime as a public health emergency rather than solely a criminal justice issue.

The conversation highlights how systemic inequalities manifest in healthcare access and outcomes. Dr Akinnawonu shares compelling examples from the COVID-19 pandemic, where second-generation immigrants became crucial bridges between healthcare systems and vulnerable communities by translating vital health information. She draws attention to the stigma surrounding mental health in Black communities and how this contributes to maternal health disparities, while emphasizing the power of representation: "We need more Black doctors, more Black female doctors in every space, in every specialty."

Now focusing on paediatrics with a public health lens, Dr. Akinnawonu is tackling childhood obesity, vaccination awareness, and nutritional health in schools. Her international experience in Namibia exposed her to rare conditions and practitioners delivering excellent care with minimal resources – further fueling her commitment to global health equity. Join us for this inspiring conversation about medical advocacy, community service, and creating meaningful change in healthcare for all. What health disparity will you help address in your community today?

Music, lyrics, guitar and singing by Dr Ariel Rosita King

Teach me to live one day at a time
with courage love and a sense of pride.
Giving me the ability to love and accept myself
so I can go and give it to someone else.
Teach me to live one day at a time.....

The Business of Life
Dr Ariella (Ariel) Rosita King
Original Song, "Teach Me to Live one Day At A Time"
written, guitar and vocals by Dr. Ariel Rosita King

Dr King Solutions (USA Office)
1629 K St, NW #300,
Washington, DC 20006, USA,
+1-202-827-9762
DrKingSolutons@gmail.com
DrKingSolutions.com

Send us a text

What invisible forces are shaping your business decisions and limiting your success? In this eye-opening conversation with business coach and leadership developer Moritz Lambert, we dive deep into the concept of your "model of the world" – the unconscious framework that determines everything from your perceived options to your financial ceiling.

Lambert shares riveting case studies that demonstrate the hidden power of these mental models. There's the business owner who needed funding but avoided direct approaches to banks because he secretly believed he "wasn't a real businessman" despite running a multi-million-dollar company. Once this belief was exposed, he made 67 calls in one day, receiving funding on the final attempt after 66 rejections. Another client, an exceptionally skilled massage therapist with 35 years of experience, tripled his income simply by questioning his assumption about what he was "allowed" to charge.

Most compelling is the "money game" experiment where a struggling entrepreneur generated over $40,000 in just 35 minutes when challenged to focus solely on value creation without his usual mental constraints. As Lambert explains, these transformations happen when we bring our background assumptions to the foreground where we can examine them.

This conversation couldn't be more timely. With AI rapidly expanding into territories once thought exclusively human, many professionals face existential questions about their value and purpose. Lambert suggests our uniquely human advantage lies in our ability to distinguish these mental models and reinvent ourselves on demand – a skill that will only become more crucial in our rapidly changing world.

Connect with Moritz Lambert at moritzlambert.com or on LinkedIn and Instagram to learn more about breaking through your limiting mental models and discovering new possibilities for growth.

Music, lyrics, guitar and singing by Dr Ariel Rosita King

Teach me to live one day at a time
with courage love and a sense of pride.
Giving me the ability to love and accept myself
so I can go and give it to someone else.
Teach me to live one day at a time.....

The Business of Life
Dr Ariella (Ariel) Rosita King
Original Song, "Teach Me to Live one Day At A Time"
written, guitar and vocals by Dr. Ariel Rosita King

Dr King Solutions (USA Office)
1629 K St, NW #300,
Washington, DC 20006, USA,
+1-202-827-9762
DrKingSolutons@gmail.com
DrKingSolutions.com