The Business of Healing: Sustainability, Transparency, and Family Farming

On this episode of American Family Farmer, host Doug Stephan welcomes Jodi Scott, co-founder of Green Goo, CEO of Spry Life, and a dedicated hobby farmer in Lyons, Colorado. Jodi shares her journey bridging science, psychology, and traditional herbal medicine, from pre-med studies and work supporting underserved patients to building a family business rooted in the healing power of plants. What began as handcrafted herbal remedies made on the family farm has grown into a nationally recognized, women-led, B Corp-certified brand carried by major retailers—while still staying true to its original mission of natural, effective first aid and personal care.

Jodi also discusses the realities of scaling a family farm into an FDA-regulated business, sourcing high-quality herbs from trusted growers worldwide, and maintaining sustainability through recyclable packaging and plant-based formulations. She reflects on the Scott family’s pivotal decision to buy back the company in late 2025, returning leadership, restoring original formulas, and recommitting to transparency, community, and environmental stewardship. Along the way, listeners get a glimpse into daily life on the farm, tending animals, starting seeds for Colorado’s short growing season, and keeping the land at the heart of the business.

This conversation highlights resilience, responsible growth, and the enduring connection between agriculture, wellness, and family enterprise.

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