The Business of Belief: Shaping Trust in the Digital Age | Christine Wilson, CEO of MtoM Consulting

This week, we sit down with Christine Wilson, founder of MtoM Consulting, to explore building trust in a digital landscape overrun with ads, algorithms, and (in)authenticity. Christine shares the journey of launching her agency in the early days of social media, how influencer marketing has evolved since the “mom blogger” era, and why authentic storytelling still wins, especially when it’s unexpected.

Richard and Christine discuss how consumer trust is formed, how AI reshapes content creation, and how small businesses can navigate the digital space without losing their authentic voice. From brand partnerships to employee retention, Christine’s insights will speak to anyone trying to market with meaning.