In this episode of the Business Warrior Within podcast, host Andy Olen welcomes Kendall Ryerson, Carestream's Vice President of Sales for North America.

With an illustrious career spanning 23 years across pharmaceutical, biotech, and medical device markets, Ryerson's expertise in sales strategy shines through.

Kendall shares insights into Carestream's journey from its Kodak origins, emphasizing its innovative digital x-ray and imaging products while maintaining a robust film business. Ryerson discusses the importance of customer-centricity in navigating the evolving landscape of medical device sales, highlighting the value of relationships and differentiation in an era of AI advancements.

Through her experiences in federal contracting and corporate accounts, she underscores the significance of patience, reliability, and accountability in building successful sales teams. As she delves into career management advice, Ryerson emphasizes the importance of finding joy in one's work, leveraging mentorship and networking, and embracing flexibility in career aspirations.

She stresses the need for hard skills, such as time management and financial acumen, and soft skills, including communication and innovation, to drive success in sales leadership roles. Ryerson's wisdom offers a comprehensive guide for aspiring sales professionals navigating the complex terrain of the healthcare industry.

Learn More About Carestream: https://www.carestream.com/en/us/

Connect with Kendall on LinkedIn: https://www.linkedin.com/in/kendall-ryerson-15682433/

(A) Learn more about Kendall Ryerson's insights on navigating federal contracts and corporate accounts.

(B) Discover how CareStream Health stays ahead of the curve in medical sales through innovation and customer-centric strategies.

(C) Explore the importance of balancing joy and productivity in a career.

D) Kendall's comments on financial acumen for evaluating deals, from sales reps to executives. It ensures solid business justifications and helps one understand margins, ongoing revenue, and long-term commitments.

E) How sales strategies have evolved from physician-driven preferences to corporate-based and now towards contract-based models, especially with the consolidation of health systems and the emergence of IDNs.

F) Despite challenges in the healthcare landscape, including hospital closures and financial restructuring, there is optimism for stabilization and eventual growth, particularly with a focus on preventative care and patient capture rates.

G) Sales professionals must control controllables, prioritize health and well-being, and find fulfillment in their careers by appreciating sales roles' autonomy, variety, and impact.

H) Prioritizing personal time and setting boundaries is essential for maintaining a healthy work-life balance, ensuring that individuals can give their best to work and personal commitments.

Strategy Sprints and Service with Simon Severino

Introduction:
In this episode of The Business Warrior Within, host Andy Olen welcomes Simon Severino, the mastermind behind the Strategy Sprints phenomenon. Simon is not just your average CEO; he's the architect of a method that has empowered numerous businesses to skyrocket their revenue in 90 days.

Key Highlights:

1. Turbocharged Strategies: Simon's Strategy Sprints method has propelled countless businesses to achieve remarkable revenue growth quickly. His focus on actionable strategies and lightning-fast execution sets him apart as a powerhouse entrepreneur.

2. Family Life: Despite his professional accomplishments, Simon's mastery extends beyond the boardroom. He shares insights into his juggling act of managing a successful career while being a devoted father to three kids, often resorting to clever tactics to encourage outdoor activities.

3. Endurance Mindset: Simon's passion for endurance events like triathlons mirrors his approach to business. He discusses how running became his entry point to a disciplined lifestyle and the parallels between endurance training and entrepreneurial success.

4. Building Recurring Revenues: Simon emphasizes transforming one-off deals into recurring revenues and passive income streams for sustainable business growth. Businesses can navigate market challenges more effectively by leveraging membership communities and stacking revenue streams.

5. The Strategy Sprints Method: Inspired by agile principles, Simon's coaching method provides real-time feedback and actionable insights to entrepreneurs, helping them significantly improve win rates, sales frequency, and pricing power within a 90-day sprint.

6. The Power of Serving: Simon underscores the significance of clarity in identifying one's mission to serve. He emphasizes the key to enduring success is staying committed to service, whether in personal relationships or professional endeavors.

Conclusion:
Simon Severino's blend of entrepreneurial acumen, endurance mindset, and commitment to service offers valuable lessons for businesses seeking sustainable growth in today's dynamic landscape.

Connect with Simon:

• Website: Strategy Sprints
• YouTube: Simon Severino
• LinkedIn: Simon Severino

Connect with Andy:

• Website: AndyOlen.com
• LinkedIn: Simon Severino

Additional Notes:

• The episode highlights Simon's unique approach to business, drawing parallels between endurance training and entrepreneurial success.
• Listeners can learn more about Simon's coaching methodology and access free resources on the Strategy Sprints website.

Navigating Sales Leadership in Healthcare w/ Chris Leach

Welcome to the show, Chris Leach, Vice President of Sales for the Americas at Endologix. Endologix is a pioneer in innovative vascular solutions. In this episode, Chris shares:

- His journey and insights into sales leadership in the healthcare industry.

- The groundbreaking therapy, PTAB with the Detour System, is designed for long-length SFA disease

- PTAB and its significance in addressing vascular diseases.

- Chris emphasizes the importance of clinical aptitude and data analysis in effective communication with medical professionals.

- Advice is offered for aspiring individuals looking to break into the medical device industry, emphasizing the importance of networking and mentorship.

- Chris highlights the essential skills of effective targeting and adherence to a structured sales process.

- The importance of continuous learning, adaptation, and curiosity in sales leadership is emphasized.

- Crisis and change management are discussed while navigating challenging situations in the healthcare industry.

- Chris shares Endologix's transformative journey, including rebranding efforts and rebuilding trust.

- The significance of patient-centered care and innovation in motivating individuals to pursue careers in the healthcare industry is underscored.

Chris concludes by reflecting on the patient-centric focus and the importance of mentorship in the healthcare industry.

Additional Resources:

Dr. Leiden discussing clinical data related to PTAB https://www.backtable.com/shows/vi/podcasts/364/percutaneous-transmural-arterial-bypass-ptab-as-a-treatment-option-for-ctos

Chris' LinkedIn profile: https://www.linkedin.com/in/chris-leach-583a7411/

Endologix website: https://endologix.com