Want to work closely with me for six months? Come to my FREE Open House! https://mccancemethod.com/open-house/

Want to watch this episode on video? Check it out here on YouTube: https://youtu.be/Fe23qMe8VSI

In this episode, I’m getting real with you. I’m sharing some of the messy, imperfect, and downright wild stories from when I first started my group practice. From break in’s to mistaken identities—this episode is full of the behind-the-scenes chaos that led to big growth.

Make sure to bring your paper and pen because this episode is full of actionable tips!

Here are some key points in this episode:

[01:10] The twist that almost stopped me from starting a group practice

[06:18] The moment I thought I found a dead body in my office basement

[08:44] The time my intern discovered a crack pipe in the hallway

[11:08] A mix-up with a sex worker that had my shuttle driver in a panic

[13:03] Why messy beginnings don’t mean a messy future and how it all turned out

Links From The Episode:

Video of Nicole’s waiting room: https://www.instagram.com/p/DF2lxzePgmq/

Voxer: https://www.voxer.com/

Follow me on Instagram, @nicole.mccanncemethod. If this episode provided you with value and inspiration, please leave a review and DM to let me know. Click here: https://www.instagram.com/nicole.mccancemethod

Sign up for my FREE 3 Day Marketing Bootcamp for Therapists- Scale your Practice to a 7-Figure Group → https://members.mccancemethod.com/free-3-day-live-course/

In this episode I sit down with Felicia Keller Boyle, aka The Bad Therapist, to talk about marketing for the modern therapist. Felicia shares her expert insights on building a standout digital presence—from strategic websites and SEO to making Instagram work for your practice. Whether you're still in solo practice or navigating the complexities of group practice, you’ll walk away with powerful, practical marketing strategies to attract more clients and grow with purpose.

Make sure to bring your paper and pen because this episode is full of actionable tips!

Here are some key points in this episode:

[08:34] Why a polished website with strong messaging is now the bare minimum for attracting clients

[11:23] How SEO has evolved and the essential on-page and off-page strategies you should know

[14:39] Tools that simplify and gamify content optimization

[15:36] Felicia’s take on Instagram marketing and how therapists can build traction without losing themselves

[20:00] The story behind “The Bad Therapist” brand and redefining professional identity

Links From The Episode:

UTMed link: https://thebadtherapist.coach/?utm_source=businesssavvytherapistpodcast&utm_medium=podcast&utm_term=&utm_content=&utm_campaign=website

Felicia’s private practice fee calculator, The Magic Sheets: https://thebadtherapist.ck.page/revenue-stimulator?utm_source=businesssavvytherapistpodcast&utm_medium=podcast&utm_term=&utm_content=&utm_campaign=magicsheetsoptin

Ahrefs: https://ahrefs.com

Surfer SEO: https://surferseo.com

Book: Building a StoryBrand: Clarify Your Message So Customers Will Listen by Donald Miller: https://amzn.to/4dOmEGj

More about Felicia:

Felicia Keller Boyle, known as The Bad Therapist®, is revolutionizing how therapists build private practices. By empowering overworked and underpaid professionals, she helps them create joyful, profitable, and ethical businesses. Having established her own six-figure, cash-pay practice while maintaining a balanced three-day workweek, Felicia offers expertise in marketing, money mindset, and team building. Her coaching clients have achieved remarkable milestones—hitting their first $10k, $15k, and even $28k months; filling their practices; launching coaching offers; and growing their Instagram followings to over 10k in less than a year. Combining professional insight with a fresh, modern approach, Felicia is a sought-after mentor for therapists ready to transform their practices and lives.

Want to Connect with Felicia?

The Bad Therapist: https://thebadtherapist.coach/

Felicia’s Instagram: @the_bad_therapist

The Bad Therapist Podcast:

Follow me on Instagram, @nicole.mccanncemethod. If this episode provided you with value and inspiration, please leave a review and DM to let me know. Click here: https://www.instagram.com/nicole.mccancemethod

Want to watch this episode on video? Check it out here on YouTube: https://youtu.be/2Mm2WtlaZj4

Sign up for my FREE 3 Day Marketing Bootcamp for Therapists- Scale your Practice to a 7-Figure Group → https://members.mccancemethod.com/free-3-day-live-course/

In this episode, I’m diving into one of the most common questions I get, who should you hire first (or next) when scaling into a group practice? I’m walking you through the exact hiring steps I used to scale to 55 therapists, and I’m giving you a peek behind the curtain into the data-driven decisions that keep your business growing sustainably.

Make sure to bring your paper and pen because this episode is full of actionable tips!

Here are some key points in this episode:

[02:38] Why your first hire should be a “mini-me” and how to avoid my biggest hiring mistake

[06:07] What to charge after your first hire and how to reposition yourself as the CEO

[09:55] How to use client inquiry data to determine your next best hire

[10:38] Why couples or family therapists can supercharge your growth

[15:03] When to start posting for your next role (don’t wait too long!)

[15:41] The pros and cons of hiring interns, pre-licensed, or fully licensed therapists

Links From The Episode:

Episode 119: How to Grow Into a Group Practice –
https://mccancemethod.com/episode-119-how-to-grow-into-a-group-practice/

Episode 123: Where to Find the Best Therapists When Hiring https://mccancemethod.com/episode-123-where-to-find-the-best-therapists-when-hiring/

My code MCCANCE1MO will always get you a 1-month grace period, but from July through September, you can use MCCANCE2MO for 2 months free at signup! → https://janesoftware.partnerlinks.io/ytg4vn

Follow me on Instagram, @nicole.mccanncemethod. If this episode provided you with value and inspiration, please leave a review and DM to let me know. Click here: https://www.instagram.com/nicole.mccancemethod